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Bing Ads

How to Set Up Sitelink Extensions in Bing Ads

If you’re familiar with Google AdWords, your first experience with Bing Ads may be similar to mine – here we go again.

don draper deal with itBing is obviously heavily based on AdWords (if it ain’t broke…) This can be a good and a bad thing for most advertisers. On one hand, things are familiar enough to remove the panic most people face when opening Bing for the first time. On the other hand, things are just different enough to be a pain when getting into the nitty gritty of campaign structure.

Today we’re going to walk you through how to enable Sitelink extensions on Bing Ads. The value of Sitelinks on Bing is the same as Sitelinks on Google AdWords: they give your customers easy navigation to specific parts of your website, they give you more opportunity to describe your value to your customers, and they make your ad bigger on the search page. It’s a free add-on and should be a no-brainer for most advertisers.

To learn how to set up Sitelink extensions in Bing ads, watch the video below or follow these simple instructions.

How to Set Up Sitelinks in Bing Ads

  • Click into the campaign you would like to add the Sitelink extensions to
  • Click the “Ad Extensions” tab
  • Click the “View” button and select “Sitelink Extensions”
  • Click “Create Ad Extension”
  • Click the “Create New” button
  • Add the “Link Text”, “Destination URL”, and “Description”
  • Check the “Mobile” check box ONLY if you want your ad to show on mobile
  • Click “Apply”
  • Click “Save”

About the Author

Dan Pratt is the co-founder and COO of AdHawk (Techstars ‘15). Prior to founding AdHawk, he worked on the Accelerated Growth team at Google, helping startups assess, refine and grow their digital advertising. He’s an expert in all forms of paid advertising and has been honing his marketing and sales skills since selling homemade pizza from his desk in third grade.