Imported Layers Created with Sketch. AdHawk Blog Digital Marketing Weekly Roundup Digital Marketing Weekly Roundup #65 Written by Bobby Stemper April 7, 2017 MUST READ 1. Snapchat Wins April Fools Gold There’s nothing like a little PPC revenge…but who’s going to have the last laugh? 2. L2: Ralph Lauren’s Shift to E-Commerce Spells Trouble E-commerce is changing. Consumers now pay more attention to products than brands: 3. Demystifying Your Multi Channel Attribution Model Once the mysteries behind your visitor’s behaviors have been unveiled, create new layers of insights using UTMs. 4. The Newest Addition to the Marketing Mix’s Ps: Proximity Marketing education hasn’t changed much since the advent of digital marketing and it’s a shame. With local search capabilities improving, it’s time we change that. SMART TIP OF THE WEEK Optimizing Your Landing Page for Relevance is a major step in achieving (near) perfection on your quality score. Read L2’s guide on guided selling to explore how employing a product finder and sophisticated filters on your e-commerce site can boost conversions and ultimately your quality score. BREAKING NEWS 1. Delivery Insights Dashboard Gets a Makeover from Facebook 2. Bing Introduced Questionably Useful Local Search Chatbot 3. Snapchat Rolls Out Search for Stories to Focus on Audience Engagement 4. YouTube TV, Google’s Bid to Conquer OTT, Debuts in 5 Markets [Video of the Week] Who spends more time on social media: Millennials or Middle-Aged? Then again who cares…according to Scott Galloway, we’re all losers. Leave a Reply Cancel reply Your email address will not be published. Required fields are marked *Comment Name * Email * Website Share Your Thoughts About the Author Bobby Stemper twitter-icon Created with Sketch. Twitter Marketing and Growth Director at AdHawk. Helping business find confidence and success online, one hefty article at a time.