MUST READ

1. Snapchat Wins April Fools Gold

There’s nothing like a little PPC revenge…but who’s going to have the last laugh?

2. L2: Ralph Lauren’s Shift to E-Commerce Spells Trouble

E-commerce is changing. Consumers now pay more attention to products than brands:

3. Demystifying Your Multi Channel Attribution Model

Once the mysteries behind your visitor’s behaviors have been unveiled, create new layers of insights using UTMs.

4. The Newest Addition to the Marketing Mix’s Ps: Proximity

Marketing education hasn’t changed much since the advent of digital marketing and it’s a shame. With local search capabilities improving, it’s time we change that.

 

SMART TIP OF THE WEEK

 Optimizing Your Landing Page for Relevance is a major step in achieving (near) perfection on your quality score.
Read L2’s guide on guided selling to explore how employing a product finder and sophisticated filters  on your e-commerce site can boost conversions and ultimately your quality score.

 

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About the Author

Marketing and Growth Director at AdHawk. Helping business find confidence and success online, one hefty article at a time.