1. Why Desktop Remains King for B2B
All the hype over mobile for the past few years points to a systemic shift in how you market your business. And yet, when it comes to B2B sales and marketing, desktop remains king. Read more from ChartMogul on why this is.
2. 7 Easy Ways to Earn Backlinks to Your Site
SEO is the elephant in the room of every marketing meeting. It’s time to address the 13,000lb giant. One great way to start is getting other websites to link to you. The more reputable the site, the stronger the link. Here are 7 ways to get backlinks to your site.
3. [Reddit Thread] The Intersection of Economic Theory & PPC
We often liken PPC advertising to the stock market – a bunch of people running around spending other people’s money. Jokes aside, the two disciplines of finance and PPC advertising see a lot of overlap. Scroll through this Reddit thread for some resources on approaching PPC with a new mindset.
4. The Best Free Stock Photo Sites
Newsflash – there are rules around what you can and cannot publish on the internet. When searching for the perfect image for your ads, content, newsletters, and design projects, use theses sites. They all compile images under the latest Creative Commons licensing, allowing you to use them attribution & stress-free.
TUTORIAL OF THE WEEK
5. How to Target Your Ads to Airports on AdWords
I’m probably going to be on some government list for using the words “target” and “airports” in the same sentence, but this sneaky AdWords feature is worth it. Within the advanced geotargeting selection in AdWords, you can target your ads specifically to airports in the U.S. and select countries. Here’s a walkthrough on how to leverage airport targeting