Digital-marketing-roundup-83

Here’s today’s big question: How do you effectively instill a culture of testing at your company? Stuart Frisby of Booking.com says test everything, be ready to be wrong, and don’t be afraid to test small.

Read on to watch the full video, discover our latest articles, and keep up with the latest industry news!

 

Adwords-Quality-Score-Guide

SMART TIP

One of the most frequently asked questions we answered at Google was something along the lines of, “What the hell is a Quality Score, and how the hell do I make it better?”
Most advertisers just want their Quality Score explained, and who could blame them? The full formula that determines your Quality score is seemingly shrouded in secret, and it can sometimes feel like you need to conjure up the dark arts Harry Potter style to get that desirable 8-9 score.
Read our take on how it all works and how to achieve a perfect quality score.

MUST READS


Stuffed-Ice-Cream

MARKETER OF THE WEEK

Jackie Luu

At what seems like the peek of the Instagram Foodie craze, Jackie Luu and his team launched an ice-cream shop in true New York City style.

Thanks to a perfectly executed influencer marketing campaign, Stuffed Ice Cream received rave reviews from Time Out, Buzzfeed, and NBC just within days of opening.

Know anyone working on something cool? Nominate your marketer of the week by replying to this email or using the hashtag #AdHawkMarketerOTW! 

Conversations-at-Google

HAWK WATCH                 

Build a Testing Culture like Booking.com

Booking.com has seen conversion rates 2-3 times the industry average. How did they manage to do that?

Stuart Frisby of Booking.com shares their methodology of achieving success through experimentation.

Test everything!

Send us your favorite articles, comics, memes, and videos using the hashtag #AdHawkWatch

BREAKING NEWS

Thanks for reading. See you next week 🙂


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About the Author

Journeyman of the wild wild west of Digital Advertising. Also doubling as an unofficial Taco Bell ambassador. Tweet at me @JonJmPark