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Digital Marketing Weekly Roundup

Digital Marketing Weekly Roundup #85

The latest and greatest in Digital Advertising

85

Can search be used for good?

Well, Google just teamed up with the National Alliance on Mental Illness and stepped into some interesting territory by rolling out a depression screening tool whenever someone searches the keywords “depression” or “clinical depression.”

Read what Google has to say about this and let us know what your thoughts are for a chance to be featured in next week’s newsletter.


facebook-pixel-setup-guide

SMART TIP

The Facebook pixel tells you which audiences are more likely to buy. It lets you know which audiences are more likely to buy multiple items.
It helps you leverage existing business data to scale rapidly. It’s ad optimization. It’s showing people exactly what they’re looking for. The Facebook Pixel is all these things. Let’s dig in.

HAWK WATCH

Growth Explained by Facebook’s Core Product Manager

When building a product, there are two core things you need to note: Fully understanding your users and learning how they adopt your products.

In this video, Facebook’s Core Product Manager, Yaron Fidler, discusses tactical techniques in gaining and retaining a strong user base.

Send us your favorite articles, comics, memes, and videos using the hashtag #AdHawkWatch


BREAKING NEWS

Thanks for reading. See you next week 🙂

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About the Author

Journeyman of the wild wild west of Digital Advertising. Also doubling as an unofficial Taco Bell ambassador. Tweet at me @JonJmPark