Is Snapchat’s redesign good enough? Spiegel built an incredible brand with Snap, but after their IPO hype faded away and Facebook’s sneaky antics, it seems like they’ve hit a wall.
All the new features of the redesign sound wonderful – there’s no argument there. Moving away from pricey user acquisition tactics and shifting towards increasing user engagement is the right move. It’ll trickle down to having a more loyal audience, more ad viewership, and increased brand affinity. In a perfect world, that is.
So is Snapchat just a free R&D center for Facebook? Or do they have proprietary value that Zucks can’t replicate? Only time will tell.
Read on for more digital advertising news and tips!
10 MIN Something is Wrong on the Internet
Why you’ll find this interesting: With so much excitement around the rapid advancement of AI technology, it was only a matter time until we saw the uglier side of the coin. This article digs into the keyword-generated YouTube videos that are unfortunately plaguing children’s shows and online marketplaces. Be forewarned, this one’s a bit disturbing.
2 MIN: BuzzFeed layoffs could be a huge bellwether for digital media
Why you’ll find this interesting: Pivot to infographics! Pivot to video! Pivot to native advertising! The rapid trends and changes in digital media are hitting hard, resulting in an unpredictable trend of layoffs – even with a successful platform like Buzzfeed.
2 MIN: Snapchat starts algorithm-personalized redesign splitting social and media
Why you’ll find this interesting: Evan Spiegel is shifting from a user acquisition model to a user loyalty model through a strategy that’s “separating social from the media.” There’s a soundbite for ya.
Itching for deeper insights into AI for marketing and growth? This video takes a look at predictive analytics. From recommendation engines to forecasting your customer’s needs, Growth Tribe covers it all!
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Happy Friday! Hope you had a wonderful Turkey 🦃 day!