Digital Marketing Weekly Roundup #151
T’is the season to be jolly 🎅, because Google is shifting everyone over to the new and improved Search Console for all your search data needs.
But before the shift happens, take note that Google will only be removing reports if they are replaced by an updated version. For example, a Search Analytics report will become a Performance report, so you’ll find your old data there.
So be sure to get nice and cozy with the new Google Search Console ASAP!
Read on for all the updates you know and love– Google, Facebook, Amazon, and more!👇
With the holidays upon us, we know how hectic life can get. To cut down on your time managing your Google and Facebook ads download our iOS app, and use your extra time to make a gingerbread house, sit by the fire, and spend time with your family! All for free!
With SEO changing every day, and the new year approaching, we can all learn some new tips and tricks for improving our organic search performance in 2019. I mean, who doesn’t want to crush Google Search results? We sure do!
TV platforms on Facebook and Instagram have been driving at least 5% of traffic to their sites for the past few months, even some Facebook shows have developed a following.
So, Facebook will be capitalizing on this traffic, expanding the number of shows, but cutting back on their overall budget.
Word on the street is that it’s safe to ignore bad links, as long as you don’t act on them. Buuuut, that isn’t quite the case. Mueller, of Google, tweeted this week that most toxic links are the ones that SEOs place themselves, which you should disavow, not ignore.
If you are just starting out using Google Analytics, it is easy to get lost in the sauce, trust us, we know. Check out this guide for the most beginning of beginners, it will help you figure out how to track your Google campaigns, and get you out of the rough of starting off cold! For some more helpful hacks, check out our blog post on linking Google Ads to Google Analytics.
- Apple will build $1 billion campus in Austin amid ongoing U.S. hiring spree
- YouTube sunsetting call-to-action overlays in favor of new ad extension
- Google rolling out more features for responsive search ads, adding 10 languages
- LinkedIn used 18 million non-user e-mails to target Facebook Ads
- Digital represents 14% of movie ad budgets but drives 46% of revenue, study finds