Digital Marketing Weekly Roundup #151

T’is the season to be jolly 🎅, because Google is shifting everyone over to the new and improved Search Console for all your search data needs.

But before the shift happens, take note that Google will only be removing reports if they are replaced by an updated version. For example, a Search Analytics report will become a Performance report, so you’ll find your old data there.

So be sure to get nice and cozy with the new Google Search Console ASAP!

Read on for all the updates you know and love– Google, Facebook, Amazon, and more!👇



AdHawk Is Now FREE!

With the holidays upon us, we know how hectic life can get. To cut down on your time managing your Google and Facebook ads download our iOS app, and use your extra time to make a gingerbread house, sit by the fire, and spend time with your family! All for free!



7 MIN |  GOOGLE New ways to approach SEO in 2019: Accountability and customer experiences | Search Engine Land

With SEO changing every day, and the new year approaching, we can all learn some new tips and tricks for improving our organic search performance in 2019. I mean, who doesn’t want to crush Google Search results? We sure do!

5 MIN | FACEBOOK Facebook Watch is finally growing as payouts get spread thin | Techcrunch

TV platforms on Facebook and Instagram have been driving at least 5% of traffic to their sites for the past few months, even some Facebook shows have developed a following.

So, Facebook will be capitalizing on this traffic, expanding the number of shows, but cutting back on their overall budget.

2 MIN | GOOGLE  Google: More on when to ignore bad links | Search Engine Roundtable

Word on the street is that it’s safe to ignore bad links, as long as you don’t act on them. Buuuut, that isn’t quite the case. Mueller, of Google, tweeted this week that most toxic links are the ones that SEOs place themselves, which you should disavow, not ignore.



A Google Analytics Crash course for Beginners

If you are just starting out using Google Analytics, it is easy to get lost in the sauce, trust us, we know. Check out this guide for the most beginning of beginners, it will help you figure out how to track your Google campaigns, and get you out of the rough of starting off cold! For some more helpful hacks, check out our blog post on linking Google Ads to Google Analytics.

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