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Digital Marketing Weekly Roundup

Digital Marketing Weekly Roundup #99

The Latest and Greatest in Digital Advertising

Digital Marketing Weekly Roundup

Hi there,

It’s only a matter of time until the spat between Google and Amazon actually becomes a reality TV show. The drama between Google and Amazon has finally escalated to the point where both Silicon Valley Giants have turned around, crossing their arms and pouting. Now, they’ll just patiently sit on their fat stacks of cash and wait until the other budges.

Stay tuned for next week’s episode…and read on for the full digest! 👇


SMART TIP

Instagram-ad-strategies

3 Creative Instagram Ad Strategies Every Marketer Can Learn From

Hey you! It’s time to spice things up with Instagram ads.

Instagram’s monstrous growth numbers are no joke, touting over 700 million active users (double Twitter’s user base). They’re also projected to make over $6.8 billion in revenue by 2018, thanks to their efficient ad platform.

With numbers like these, it makes sense that over 500,000 brands have advertised on Instagram already.

This is an opportunity that every marketer should be ready to pounce on. So today, we’re going to break down three great Instagram campaigns that will inspire your advertising efforts in no time.

Let’s dig right in.


MUST READS

10 MIN: The pollyannish assumption – the content policing dilemma | Stratechery
Why you’ll find this interesting: Ben Thompson dives into why Twitter decided to ban bland tweets from the #MeToo movement but kept Trump’s anti-Muslim tweets up. He also includes great insight into YouTube’s new policing policies and how we are finally seeing the side-effects to algorithms that increase platform usage. You won’t be disappointed.

2 MIN: Technology empowers companies to remain agile against Amazon, whether they’re David or Goliath | ClickZ
Why you’ll find this interesting: This past Cyber Monday was the biggest sales day in history, raking in a whopping $6.59 billion. This article takes a deeper look at why smaller brands stayed in the game while giants like Barnes and Nobles took a huge hit. #Agility

2 MIN: Google pulls YouTube from Amazon devices, again | VentureBeat
Why you’ll find this interesting: Amazon and Google are duking it out as domination for search and cloud computing rises to new heights. Grab your popcorn folks, this is going to be fun!


HAWK WATCH

Sujan Patel's Digital Marketing Plan

Sujan Patel’s Digital Marketing Plan

Itching for deeper insights into AI for marketing and growth? This video takes a look at predictive analytics. From recommendation engines to forecasting your customer’s needs, Growth Tribe covers it all!

Send us your favorite articles, comics, memes, and videos using the hashtag #AdHawkWatch


BREAKING NEWS

Have a great weekend and see you next week for the super special Newsletter #100! 🎉

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About the Author

Journeyman of the wild wild west of Digital Advertising. Also doubling as an unofficial Taco Bell ambassador. Tweet at me @JonJmPark