MUST READ

1. Multivariate Testing: A/B’s 8 Legged Cousin

It is possible to test more than one variation at a time. You just need to know what you’re doing (and a boat load of traffic). Brian Massey sinks into multivariate and uses it to explain how he arrived at the anatomy of an optimized checkout experience.

2. Social Media Automation: Good, Bad, or Somewhere In Between?

It’s a delicate balance between maintaining brand equity and ROI.

3. Snapchat Launches Ad Tech Platform 2.0

As Snapchat pushes its first ‘self-serve ad tool’, it seems like they’re ready to serve ads by recognizing objects in your snaps (#gamechanger).

4. Ditch the Stock Photos in Your Ad Campaigns

55 million freelancers in the U.S.! That’s 35% of the overall workforce. Go on Upwork, find a graphic designer, maximize their value, and do away with those smelly stock photos. It’s cheaper than you think.

 

SMART TIP OF THE WEEK

Celebration = Engagement.

Stay up to date with daily holidays, even if they seem ludicrous. Tailoring ads and social posts to these events will catch peoples attention and increase engagement.
screen-shot-2017-02-09-at-5-56-48-pm
Share these holidays with your boss and who knows…you could be having a PPCIZZA PARTY!

 

BREAKING NEWS

1. Google Fixed a Big Problem with AMP

2. Twitter’s Ad Revenue Shrinks in Bleak Q4

3. Facebook: Greater Transparency through Measurement Partnerships

4. AdWords Retiring Converted Clicks in March

 

“One-third of consumers indicate they would switch to Google, Amazon, or Facebook, if they offered financial services” -Scott Galloway

 

Leave a Reply

Your email address will not be published. Required fields are marked *

About the Author

Marketing and Growth Director at AdHawk. Helping business find confidence and success online, one hefty article at a time.