SMART TIP OF THE WEEK
A/B test your Expanded Text Ads, one variable at a time.
If you wanted to test 3 different versions of each, you’d have 243 ad variations. Unless you can print money, you’ll never be able to gather significant data testing multiple variables at once.
My recommendation? Repurpose your best performing STA headline, use that as your Header 1 & A/B test different Header 2s in the form of promotions, calls-to-action, and additional features.
ETA Guide | ETA Test Generator