Digital Marketing Weekly Roundup #106
Super strong numbers coming from Microsoft, who saw 98% YoY growth for their cloud computing service, Azure. On the flipside, Zuckerberg reported the slowest user growth numbers ever – as predicted. There’s a lot more going on this week, so let’s not waste any time and dig right in.
Whether you’re looking to create your first Facebook Pixel or trying to figure out how to add it to your website, this post is for you. Specifically, we’ll cover the following list of topics in-depth and include links to other important resources along the way to help you troubleshoot set up and leverage advanced tactics like Custom Conversions, Tracking the value of conversions, Custom Audiences, and Remarketing.
(Plus, it comes with a free ebook!)
Let’s get into it 🤓
2 MIN: Instagram triples length of Story ads with carousel format | Marketing Land
Small Changes. Instagram is undoubtedly the hottest destination for brands and influencers alike. With Facebook seeing the slowest user growth of all time, Zuckerberg is rolling out new initiatives like the carousel ad format for Instagram stories, which is being beta tested by Netflix and Paramount. Although brands can now post up to three photos or videos in one story ad, nothing is being changed to increase poor ad consumption behavior on Instagram stories. Our prediction? Flop.
3 MIN: The best tools for automating your SEO | Search Engine Watch
SEO isn’t easy, especially at scale. Pius Boachie recommends these tools to 10x your productivity:
- SEMRush for keyword research
- Cyfe for all-in-one monitoring
- Screaming Frog for site crawls and audits
8 MIN: Amazon Health | Stratechery
The perfect partnership. Amazon is joining forces with JPMorgan Chase and Berkshire Hathaway to provide high-quality healthcare at an affordable cost. However, Amazon isn’t creating an insurance company, Ben Thompson writes, but rather makes it desirable for individual health care providers to come onto Amazon’s platform directly, be that doctors, hospitals, pharmacies, etc. Berkshire Hathaway is a reinsurance provider, which insures the insurers, and will effectively cut out insurance companies while JP Morgan will help finance and provide access to capital markets.