Digital Marketing Weekly Roundup #161

Well, the numbers have spoken, people. AMP ads, or Accelerated Mobile Page ads, might be moving toward a monopoly here.

AMPHTML ads now take up 12% of Google ads, where it was only 1% last year. An 11% increase? Pretty wild if I do say so myself.

Google reports that AMP ads are better for publishers, helping boost impressions, so not only will they show on AMP pages, but also just your regular ol’ web pages.

Join us for the rest of the breaking news in digital marketing this week👇


Twitter vs. Facebook: Which Platform Should Your Business Be On?

Twitter and Facebook are two social platforms used by a very different demographic for very different reasons. By the end of this awesome guide, you will be fully versed in how each of the platforms will help your advertising efforts, and which is right for your business! If you still aren’t quite sure, check out our Facebook Ads and Twitter Ads resources!


10 MIN |  YOUTUBE Advanced YouTube tactics: Create custom audiences to pursue, and watch that fine print | Search Engine Land

Since YouTube is no longer only showing video ads, and has started running search ads as well, it is one of the Google Ad partners that will really help your business grow. Sit tight, this is sort of a long guide, but it will help you slay advertising on YouTube, check it out!

4 MIN | GOOGLE Google’s Waze partners with WPP to grow its advertising platform | Digiday

Google’s traffic navigation app, Waze, best known for its efficient, traffic-avoiding features, is taking to the ad business. They have partnered with WPP, an ad-buying company associated with GroupM, to do so. With 115 million monthly active users, Waze might become a force to be reckoned with!

9 MIN | FACEBOOK Highlights & transcript from Zuckerberg’s 20k-word ethics talk | TechCrunch

After all the Facebook drama of 2018, CEO Mark Zuckerberg has promised to give a series of public talks this year, as a part of his 2019 personal challenge. His talk discusses the politics of privacy, of course, while also running through a lot of the Facebook ad process.



10 Journalism Skills Every Content Marketer Needs

As content marketers, we can all agree that journalism and writing play an enormous role in what we do day to day. Weather its social copy, blog posts, or even your general email marketing, we can all take a tip from the journalists of the world in order to succeed. This guide goes over some very helpful tips you may not have heard before because, although we write a lot, we are not all trained journalists!

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