Digital Marketing Weekly Roundup #109

Digital-Marketing-Weekly-Roundup-109

 

Hi there,

Google aggressively launched AMP for Gmail and AMP Stories for mobile search results this week. What does this mean for organic results? Read on for our full digest!


joanna wiebe copyhackers

Content Marketing Mistakes to Avoid Like the Plague

Content marketing built the foundations of our business, and we’ve made plenty of mistakes along the way. This interview opened our eyes to the bounty of mistakes that marketers make when pursuing content marketing.

Today we’re sitting down with Joanna Wiebe to talk about some of those mistakes that you need to avoid like the plague.

Tune in now!


MUST READS

Mobile search engine results are about to get bedazzled with AMP stories – a feature that resembles Mashable Discover (and bad news for organic results). Microsoft, Wired, and CNN are beta testers for this new multimedia search result. Go ahead – try it out by searching “Wired” on mobile.

4 MIN: FB inks music licensing deal with ICE covering 160 territories, 290k rights holders on FB, Insta, Oculus, and Messenger | Tech Crunch
Facebook is poised to offer music streaming services to compete against Spotify, Pandora, and Apple Music. More importantly, they’re ready to protect video content creators (and copycats) by significantly reducing copyright takedown requests. Fewer reports = more high-quality video content.

4 MIN: Facebook’s ‘Town Hall’ is probably the best thing the social network has ever done | Mashable
As the author conveniently states, Facebook has played a significant role in politics. Zuckerberg is trying to shift the narrative by letting FB users to follow and message their local representatives by entering your home address. It’s a step in the right direction.

HAWK WATCH

How to Maximize Conversions on your AdWords Landing Page

We spend 99% of our time talking about Pre-Click optimization on Facebook, Google, and all platforms on our blog. But if you spend 99% of your time on the pre-click, there should be a massive opportunity for post-click optimization. So today, we brought in the landing page experts at Unbounce to talk about how to identify issues with your landing pages, improvements that can be made, and boat-loads of useful testing and optimization tricks along the way. Watch our free Webinar here!

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About the Author

Journeyman of the wild wild west of Digital Advertising. Also doubling as an unofficial Taco Bell ambassador. Tweet at me @JonJmPark