Digital Marketing Weekly Roundup #109
Google aggressively launched AMP for Gmail and AMP Stories for mobile search results this week. What does this mean for organic results? Read on for our full digest!
Content marketing built the foundations of our business, and we’ve made plenty of mistakes along the way. This interview opened our eyes to the bounty of mistakes that marketers make when pursuing content marketing.
Today we’re sitting down with Joanna Wiebe to talk about some of those mistakes that you need to avoid like the plague.
4 MIN: FB inks music licensing deal with ICE covering 160 territories, 290k rights holders on FB, Insta, Oculus, and Messenger | Tech Crunch
Facebook is poised to offer music streaming services to compete against Spotify, Pandora, and Apple Music. More importantly, they’re ready to protect video content creators (and copycats) by significantly reducing copyright takedown requests. Fewer reports = more high-quality video content.
As the author conveniently states, Facebook has played a significant role in politics. Zuckerberg is trying to shift the narrative by letting FB users to follow and message their local representatives by entering your home address. It’s a step in the right direction.
We spend 99% of our time talking about Pre-Click optimization on Facebook, Google, and all platforms on our blog. But if you spend 99% of your time on the pre-click, there should be a massive opportunity for post-click optimization. So today, we brought in the landing page experts at Unbounce to talk about how to identify issues with your landing pages, improvements that can be made, and boat-loads of useful testing and optimization tricks along the way. Watch our free Webinar here!
Send us your favorite articles, comics, memes, and videos using the hashtag #AdHawkWatch
- Publishers warily embrace Amazon program to run their content on Amazon.com
- Snapchat follows Instagram and now supports animated gifs from GIPHY
- Bing Ads editor updated with labels for Dynamic Search Ads
- Google removes ‘view image’ button on Search by Image feature
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