MUST READ

1. Facebook and Snapchat: Metrics Versus Creation

“Facebook is the first company to measure false consciousness…” no wonder why Benedict Evans has 65K+ newsletter followers.

2. $100K Worth of Facebook Ads Tips

Klipfolio was given a hundred grand to invest in Facebook ads. Here’s are the basics of what they learned:

  1. Fully commit resources
  2. Segment your audiences
  3. Know your regional LTV
  4. Match ad creative with landing pages

3. 14 of the Best Brands on Instagram (says Hubspot)

AKA: Brands that won’t be left behind when shoppable posts hit full blast.

4. How to Properly Design a Marketing Campaign

Myk Pono lays out exactly how your blueprint should appear when designing a marketing campaign and segmentation.

 

SMART TIP OF THE WEEK

 For all you eCommerce companies out there on Google Shopping…
😮📣 “GET A DATA FEED TOOL!!!”
Data feed tools keep your Merchant Center up to date saving you around a quadrillion hours per year.
Feedonomics, GoDataFeed, and SingleFeed just hopped on our list of Best Google Shopping Data Feed Tools. Let us know which one you use and how it’s treated your merchant center!

 

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About the Author

Marketing and Growth Director at AdHawk. Helping business find confidence and success online, one hefty article at a time.