Imported Layers Created with Sketch. AdHawk Blog Digital Marketing Weekly Roundup Digital Marketing Weekly Roundup #59 Written by Bobby Stemper February 24, 2017 MUST READ 1. Facebook and Snapchat: Metrics Versus Creation “Facebook is the first company to measure false consciousness…” no wonder why Benedict Evans has 65K+ newsletter followers. 2. $100K Worth of Facebook Ads Tips Klipfolio was given a hundred grand to invest in Facebook ads. Here’s are the basics of what they learned: Fully commit resources Segment your audiences Know your regional LTV Match ad creative with landing pages 3. 14 of the Best Brands on Instagram (says Hubspot) AKA: Brands that won’t be left behind when shoppable posts hit full blast. 4. How to Properly Design a Marketing Campaign Myk Pono lays out exactly how your blueprint should appear when designing a marketing campaign and segmentation. SMART TIP OF THE WEEK For all you eCommerce companies out there on Google Shopping… 😮📣 “GET A DATA FEED TOOL!!!” Data feed tools keep your Merchant Center up to date saving you around a quadrillion hours per year. Feedonomics, GoDataFeed, and SingleFeed just hopped on our list of Best Google Shopping Data Feed Tools. Let us know which one you use and how it’s treated your merchant center! BREAKING NEWS 1. YouTube Waves Goodbye to 30 Second ‘Unskippable’ Ads 2. Facebook Says Hello to Live Video Ads + More 3. Google Introduces New Format for SERPs ‘Ad’ Tab 4. Mailchimp Explodes with a Fully Integrated Ad Campaign (WhaleSynth? MailShrimp? KaleLimp?) [Video of the Week] What Benjamin Button and Winning Brands Have in Common Leave a Reply Cancel reply Your email address will not be published. Required fields are marked *Comment Name * Email * Website Share Your Thoughts About the Author Bobby Stemper twitter-icon Created with Sketch. Twitter Marketing and Growth Director at AdHawk. Helping business find confidence and success online, one hefty article at a time.