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Digital Marketing Weekly Roundup

Digital Marketing Weekly Roundup #104

The Latest and Greatest in Digital Advertising

digital-marketing-weekly-roundup-104

New year – new Zucks, new Bezos.

Facebook’s announcement of their newsfeed algorithm changes ruffled quite a few feathers this week. On Bezos’ end, Amazon narrowed down their new HQ2 location to 20 cities, including some surprising finalists like Columbus, Nashville, and Indianapolis.

Big changes are coming, but we’re all used to it at this point. So without further ado, let’s kick things right off with this week’s digital marketing roundup!


SMART TIP

B2B-AdWords-Strategies

5+ B2B AdWords Lead Generation Strategies That Will Generate More Leads for Less

AdWords in the B2B space can be brutal. We experience it first-hand everyday. There’s low search volume, high competition, and thus extremely expensive CPCs. You’ll need some highly qualified leads and a killer sales funnel to keep customer acquisition costs (CPA) manageable.
Instead of burning your cash on expensive and ineffective ads, we’ve got to find another way to drive relevant traffic to your site. So here are seven AdWords best practices that any Services or B2B company can implement immediately.

MUST READS

4 MIN: Newsfeed change raises questions for the future of Facebook Watch | Digiday

Why you’ll enjoy this: Zuckerberg’s most recent public statement was a warning sign to publishers and content creators alike. With organic reach now hovering over 3%, Facebook is now shifting focus to more relationship-oriented content, but what does that mean for Facebook Watch? They’ll begin “rewarding intentional viewing and deprioritize passive viewing.”
7 MIN: This is the data Snapchat doesn’t want you to see | The Daily Beast

Why be sketchy about it? Snapchat has always struggled with transparency in their advertising reporting numbers, mainly because, well… they suck. This report by the Daily Beast digs into how Snapchat fails to carry a focused mission and presents a bleak outlook for the
‘camera company.’

7 MIN: YouTube sets stricter rules on videos that can carry ads | Marketing Land

Higher barrier to entry. YouTube is cracking down on ‘inappropriate content’ and in order to better their vetting process, they’re only allowing content creators with over 1,000 subscribers and 4,000+ hours of watch time monetize their videos.

 


HAWK WATCH

Basic internal linking and mass content production doesn’t cut it anymore. In this video, Leslie Ye from Hubspot goes through Hubspot’s step-by-step process for smarter organic strategies.

Send us your favorite articles, comics, memes, and videos using the hashtag #AdHawkWatch


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About the Author

Journeyman of the wild wild west of Digital Advertising. Also doubling as an unofficial Taco Bell ambassador. Tweet at me @JonJmPark