MUST READ

1. The 5 Marketing Assets You Need to Create Now

Need is relevant, so make sure you don’t overload your bandwidth to get these things done. However, these are great tools to ensure you’re addressing the top of the funnel (TOFU), middle of the funnel (MOFU), and bottom of the funnel (BOFU).

2. 6 Content Marketing Mistakes that will Pause Growth Like a Mannequin Challenge (and how to combat them)

  1. Thinking You Know Your Audience Instead Of TRULY Knowing Your Audience
  2. Launching Too Many Albums and Not Enough Mixtapes
  3. Trying to Replicate the Voice of Other Brands

3. Programmatic Native Ads are Growing – but banner habit is hard to break

In 2013 the IAB predicted that programmatic ad spend would grow from 28 percent to over 80 percent in 2018. Can native ads follow the trend? Predictions say, ‘yes’.

4. How CMO’s Will Spend More Money on Technology than CIOs in 2017

If you skipped article 2 above, take away this: you cannot refuse to bypass marketing automation. With over 11x more B2B companies using marketing automation than in 2011, your manual process won’t keep up for long. The investment is worth it.

 

SMART TIP OF THE WEEK

We’ve never lived in an era where business strategies are so prone to disruption. Make sure you question strategies you’ve accepted as commonplace, and keep your marketing mindset maleable.
If you’re still stuck focusing on the 4 P’s Marketing Mix it might be time to take a note from Google and adopt the mindset of the marketers driving growth today.

 

BREAKING NEWS

 

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About the Author

Marketing and Growth Director at AdHawk. Helping business find confidence and success online, one hefty article at a time.