Digital Marketing Weekly Roundup #157
Chances are you’ve used chatbots recently. After years of trying to perfect an online chatbot Google is getting its hands dirty here improving sophisticated question-answering systems to be able to answer questions like real people! Definitely going to be a major upgrade from Microsoft’s “Tay” from 2016.
Pretty soon we won’t have to “speak to a representative” at all!
Okay let’s get right down to it👇
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Another day another reason Facebook scandal, but at least they are taking steps to make their platform better. This time, Facebook is planning to launch a scam ad button in the UK in an attempt to limit celebrity-exploiting ads. Interesting move, Zuck.
Sometimes we have to dig deep to figure out SEO tips and tricks, and sometimes the answer is right in front of us! Thanks to John Mueller, this is the latter. Marketers are focusing too much on backlinks, when there are plenty of other factors!
Google has rolled out tons of updates in search in the past few months. Thankfully, Search Engine Journal has compiled the 10 most important. Including:
- Using search queries to see the keywords you appear for
- Allow customers to message you directly
- Manage locations with agency dashboard
Among the most important Google Ads trends of 2019 are smart features, high CPC, quality demand, and much more! The predictions are endless, but, as marketers, we have to stay on top of it all. With advancements in AI and voice search, it’s hard to know what is coming around the corner. Thanks to Search Engine Land, we have a list of 10 important trends to watch.
- Is the Google penguin dead or alive?
- Amazon is testing Sout, a delivery robot, near Seattle
- What Mastercard’s wordless logo means for brands
- Reddit hires ex-Twitter ad exec to ramp up its performance advertising offerings
- LinkedIn’s ‘Interest Targeting’ lets advertisers target ads based on users’ professional interests