Digital Marketing Weekly Roundup #154
Happy 2019 everyone! If you’ve already abandoned your New Year’s resolutions, never fear, we are starting this year off strong together with your favorite weekly roundup, and tons of Google updates.
First of all, Google has been testing out a new emphasis on the “message this business” section of Google Search ads for local businesses.
It previously looked like this:
But the update will look like this:
Let’s start of 2019 right! Read on for the year’s first digital marketing updates 👇
Google Shopping is one of the most useful ways to advertise your products on Google Ads. Lucky for all of us, we have spent tons of hours mastering the art of Google Shopping, and book together this e-commerce ebook to help you master it too! Check it out!
While we may be inclined to think differently, Google says non-English links are not unnatural. These links do not need to be disavowed solely based on the language. John Mu, of Google, tweeted:
Good to know!
2 MIN | GOOGLE Google Tests More Movie & TV Streaming Options In Search
BRB, falling into yet another Netflix hole because Google hopped in to promote streaming services in Google Search. When you search for a movie or show on Google, you’ll be presented with a preview and where you can find it online.
Look out marketers, Search Engine Land is dropping some knowledge here: a Google Ad script to use to apply bid modifiers to in-market audiences. So basically, this script will make automatic bid adjustments on your in-market audiences. Automation!
Garnering a social media presence is more important than ever, especially if you’re a small business. You can converse with your customers, you can show what your business is all about, you can even cut your ad costs! Social media is the present and the future, people! Even local businesses can benefit from it. Check out this article on how to use social media and why it is so important.