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Digital Marketing Weekly Roundup

Digital Marketing Weekly Roundup #102

The Latest and Greatest in Digital Advertising

Newsletter-102

It’s been a wild year, hasn’t it? Let’s kick off 2018 with another killer Digital Marketing Weekly Roundup. Let’s get started!


SMART TIP

Google-AdWords

 Supercharge your Email Marketing with AdWords

I have a confession to make.

The odds of my instantly deleting one of the many marketing emails I receive each day are about as good as Tom Brady and the Patriots making the playoffs — meaning it’s pretty likely to happen.

Unfortunately for all you email marketers out there, I’m not alone. According to email marketing service MailChimp, the average email open rate across industries is below 25 percent, with a click rate of 2 to 3 percent. That means that, on average, you’d need to send 100 emails to get two or three people to take any action. All that time and energy spent crafting the perfect email marketing campaign will be wasted if you don’t create a complementary strategy to get more sales from your hard-earned email list.

The good news is that you can use Google AdWords as your complimentary strategy by simply leveraging the existing data you have on your email subscribers.

Let’s dive into the best ways to make that happen.


MUST READS

3 MIN: How invisible AI shapes our brand relationships

Here’s a quick summary:
Every day we engage in silent interactions with technology and the brands that are doing it well are ones well poised for the future. As the author states, the rules of play will change dramatically, and at pace. In fact, a 2017 Gartner study predicts that 85 percent of customers will manage their brand interactions without speaking to a single human by 2020.

1 MIN: France says anti-fake news election law incoming
Why you’ll find this interesting:
Legislation often fails to keep up with the rapid advancements in technology and the world of digital, which is why Emmanuel Macron is quick to introduce legislation to curb the online spreading of fake news. He is looking to impose sponsored content budget caps, and improve transparency standards for advertisers.

3 MIN: ClickZ’s top 5 Predictions for 2018
Here are their predictions:

1. AI will only get bigger
2. AR advancements
3. More brands will embrace Amazon
4. Blockchain and Internet of Things will grow together
5. Personalization will reach new heights

HAWK WATCH

While we love Scott’s bite-size roundups, we love learning from his Digital Marketing deep dives even more. In this episode, he covers everything from Walmart gaining traction in the e-commerce space, to Yahoo Finance. Enjoy this one!

Send us your favorite articles, comics, memes, and videos using the hashtag #AdHawkWatch


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About the Author

Journeyman of the wild wild west of Digital Advertising. Also doubling as an unofficial Taco Bell ambassador. Tweet at me @JonJmPark