|3 MIN: How invisible AI shapes our brand relationships
Here’s a quick summary:
Every day we engage in silent interactions with technology and the brands that are doing it well are ones well poised for the future. As the author states, the rules of play will change dramatically, and at pace. In fact, a 2017 Gartner study
predicts that 85 percent of customers will manage their brand interactions without speaking to a single human by 2020.
1 MIN: France says anti-fake news election law incoming
Why you’ll find this interesting:
Legislation often fails to keep up with the rapid advancements in technology and the world of digital, which is why Emmanuel Macron is quick to introduce legislation to curb the online spreading of fake news. He is looking to impose sponsored content budget caps, and improve transparency standards for advertisers.
3 MIN: ClickZ’s top 5 Predictions for 2018
Here are their predictions:
1. AI will only get bigger
2. AR advancements
3. More brands will embrace Amazon
4. Blockchain and Internet of Things will grow together
5. Personalization will reach new heights