Digital-marketing-roundup-81

So it finally happened. Jeff Bezos’ is now worth $90.7 billion according to Forbes, which makes him the richest man on the planet, officially surpassing Bill Gates.

This is all following a rather impressive earnings report by Amazon as they continue to dominate the retail space. Read on to find out more!


 

AdWords-Glossary

SMART TIP

What’s the difference between a site link and a deep link? And what in the world is an enhanced CPC?  Well, click through and find out via our free Google AdWords Glossary!

MUST READS


Damon-amendolara

MARKETER OF THE WEEK

Damon Amendolara

Who said radio advertising is dead? Not Damon Amendolara.

Through a campaign eating nearly 75% of ad real estate on New York’s WFAN sports radio station, Amendolara was able to annoy people so much they took the conversation to Twitter and earned him thousands of interactions like this one.

Here’s to getting creative with cross-platform advertising 🍻

Know anyone working on something cool? Nominate your marketer of the week by replying to this email or using the hashtag #AdHawkMarketerOTW! 

Scott-Galloway-HawkWatch

HAWK WATCH                 

Scott Galloway – The Four – What To Do

The cult hero of Digital Marketing, Scott Galloway, gives a lecture on the impact of the Big Four (Apple, Amazon, Facebook, and Google) in the current markets.

Scott dives into why traditional rules of business just don’t apply to these brands anymore and how we can best prepare ourselves for the future.

Send us your favorite articles, comics, memes, and videos using the hashtag #AdHawkWatch

BREAKING NEWS


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About the Author

Journeyman of the wild wild west of Digital Advertising. Also doubling as an unofficial Taco Bell ambassador. Tweet at me @JonJmPark