Facebook stole all the headlines last week, but now it’s Google’s turn. With lawsuits in the EU and in Canada, they’re getting themselves tangled in quite a mess.
Read more in the links below!
Instagram’s monstrous growth numbers are no joke, touting over 700 million active users (double Twitter’s user base). This is an opportunity that every marketer should be ready to pounce on, so today, we’re going to break down three great Instagram campaigns that will inspire your advertising efforts in no time.
- 4 MIN: How to Determine the Right PPC Ad Budget | Forbes
- 5 MIN: How Battling Brands Online Has Gained Urgency and Impact | NYT
- 8 MIN: 16 Reasons Why Startups Fail at SEO and How They Can Recover
MARKETER OF THE WEEK
William Kueho Yu
William’s incredible appetite for digital, purpose-driven marketing and Asian American activism sets him apart from the rest.
His campaign, #StarringJohnCho, not only earned him a Shorty Award and a ton of press, but also sparked diversity initiatives across the country.
Today, he announced that he will be leaving TBWA\Chiat\Day as a Senior Strategic Planner to pursue his passion to tell Asian-American stories through film and the written word. You can find his work here.
Know anyone working on something cool? Nominate your marketer of the week by replying to this email or using the hashtag #AdHawkMarketerOTW!
Sujan Patel goes through his step-by-step onboarding process that guarantees conversions. Here’s how it looks:
Email 2: Warning about limits and spam issues
Email 3: Pro-tips and not so obvious features
Email 4: Big time saving functionality
Email 5: Join Facebook group tell success story on blog