Facebook has started tracking non-facebook user behavior online, allowing Facebook advertisers of the future to more accurately target these users on 3rd party sites and apps in Facebook’s Audience Network. Facebook’s Display Advertising is already bigger than Google’s, and this only seems to fuel the fire.
Forget segmenting audiences for more precisely targeted ads. Why not just let people tell you what they like and what they want? IBM’s Watson will soon power ads on Weather.com and beyond. Read more from the WSJ.
3. Snapchat has more daily active users than Twitter (150 vs 140 million)