Digital Marketing Weekly Roundup #112
Google claims that they’ve removed 3.2 billion bad ads in 2017, which is particularly impressive since they serve around 100 ads per second. (And hey – we know a thing or two about bad ads).
Read this and more in this week’s Digital Marketing Roundup!
AdWords in the B2B space can be brutal. We experience it first-hand every day. There’s low search volume, high competition, and thus extremely expensive CPCs. You’ll need some highly qualified leads and a killer sales funnel to keep customer acquisition costs (CPA) manageable.
Instead of burning your cash on expensive and ineffective ads, we’ve got to find another way to drive relevant traffic to your site. So here are seven AdWords best practices that any Services or B2B company can implement immediately.
- 79 million ads were blocked in Google’s network for trying to send malware-laden websites, with 400,000 unsafe sites removed.
- 66 million were “trick-to-click” ads.
- 48 million ads were removed for attempting to install unwanted software.
- 320,000 publishers were removed for violating publisher policies.
- 90,000 websites and 700,000 mobile apps were blacklisted.
- 2 million pages were removed every month for policy violations, which Google says has been “critical in scaling enforcement for “policies that prohibit monetization of inappropriate and controversial content.”
- 8,700 pages were removed for violating expanded policies related to discrimination and intolerance.
- 12,000 websites were blocked for “‘scraping,’ duplicating or copying” content from other websites. (That’s up from 10,000 last year.)
- 7,000 AdWords accounts were suspended for tabloid violations (up from 1,400 in 2016).
Instagram, Mark Zuckerberg’s golden goose, is offering new ad experiences for ecommerce advertisers, who can now add product links and information to their photos.
Send us your favorite articles, comics, memes, and videos using the hashtag #AdHawkWatch
- France to sue Google, Apple over developer contracts
- Google to ban cryptos, initial coin offering ads
- EU to ask Google, others to publicly reveal ranking factors
Happy Friday 🙂 Treat yourself this weekend!