Digital Marketing Weekly Roundup #112

Digital Marketing Weekly Roundup #112

 

Hi there,

Google claims that they’ve removed 3.2 billion bad ads in 2017, which is particularly impressive since they serve around 100 ads per second. (And hey – we know a thing or two about bad ads).

Read this and more in this week’s Digital Marketing Roundup!


B2B-AdWords-Strategies

5+ B2B AdWords Strategies That Will Generate More Leads for Less

AdWords in the B2B space can be brutal. We experience it first-hand every day. There’s low search volume, high competition, and thus extremely expensive CPCs. You’ll need some highly qualified leads and a killer sales funnel to keep customer acquisition costs (CPA) manageable.

Instead of burning your cash on expensive and ineffective ads, we’ve got to find another way to drive relevant traffic to your site. So here are seven AdWords best practices that any Services or B2B company can implement immediately.

Let’s go!!


MUST READS

YouTube now bundles the top 5% YouTube channels with advanced targeting options for Preferred advertisers. Google is able to pull this off by aggregating all their data from their G-suite products and matching them with YouTube accounts. Great for advertisers, a little creepy for consumers.

1 MIN: Google removed 3.2 billion ‘bad ads’ in 2017 | AdWeek

Here are some fun facts that AdWeek gathered about Google’s ad platforms:
  • 79 million ads were blocked in Google’s network for trying to send malware-laden websites, with 400,000 unsafe sites removed.
  • 66 million were “trick-to-click” ads.
  • 48 million ads were removed for attempting to install unwanted software.
  • 320,000 publishers were removed for violating publisher policies.
  • 90,000 websites and 700,000 mobile apps were blacklisted.
  • 2 million pages were removed every month for policy violations, which Google says has been “critical in scaling enforcement for “policies that prohibit monetization of inappropriate and controversial content.”
  • 8,700 pages were removed for violating expanded policies related to discrimination and intolerance.
  • 12,000 websites were blocked for “‘scraping,’ duplicating or copying” content from other websites. (That’s up from 10,000 last year.)
  • 7,000 AdWords accounts were suspended for tabloid violations (up from 1,400 in 2016).
2 MIN: Retailers can now make Instagram posts much more shoppable
Instagram, Mark Zuckerberg’s golden goose, is offering new ad experiences for ecommerce advertisers, who can now add product links and information to their photos.

HAWK WATCH

The Best Marketing Conference Swag: Reviewed

Forget the tacky pens and cheesy flyers. Marketing to marketers is one of the hardest things you can do, which is why our Co-Founders break down their favorite marketing conference swag in this week’s episode of HawkTalks!

Send us your favorite articles, comics, memes, and videos using the hashtag #AdHawkWatch


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About the Author

Journeyman of the wild wild west of Digital Advertising. Also doubling as an unofficial Taco Bell ambassador. Tweet at me @JonJmPark