Digital Marketing Weekly Roundup #164

The time has come, Instagram is adding a shopping feature to the app.

As marketers, we might be happy that this change has finally happened, but as consumers, we are probably about to drop some money converting on Instagram ads.

They just make it so easy! A checkout option on items tagged for sale? Suuuure, twist my arm, I’ll buy those shoes.

Before immediately immediately opening Insta, check out what else the digital marketing world has in store this week👇

 

8 Do’s and Don’t of Search Audiences

With the ever changing and updating world of Google Ads all around us, it is always best to stay up to date (by reading our newsletter of course) and also keeping tabs on best practices. Search Engine Journal has put together the latest and greatest do’s and don’t for search audiences. For example, audience size matters! Check it out.

MUST READS

4 MIN | FACEBOOK Facebook Messenger now has message threads | Venture Beat

Shortly after the release of the ‘unsend’ option, Facebook launched a global messenger update where you can now create threads in direct messages or group messages. Sure does make it easier to respond when your group chat is going off about multiple newsworthy topics at once!

2 MIN | GOOGLE Google Ads now with Recommended Columns for Reporting | Search Engine Roundtable

Google Ads update, here! Managing all your digital ads at once can be tough, which is what AdHawk is for… But! Google Ads also just made it easier to see how your ads are doing because they have implemented a recommended columns feature for reporting! Google will suggest the columns that seem to fit your ads most directly.

3 MIN | FACEBOOK Facebook removes age, gender and ZIP code targeting for housing, employment, credit ads | MarketingLand

This is new, it seems Facebook is doing something for the greater good? The platform’s announcement of discontinuing age, gender, and zip code targeting for housing, employment, and credit came with the quote:

“There is a long history of discrimination in the areas of housing, employment and credit, and this harmful behavior should not happen through Facebook ads.”

Nice work, Facebook!

HAWK WATCH

9 Fantastic LinkedIn Ad Examples (& Why They Work)

Back again with another LinkedIn post! We are personally getting into the weeds with LinkedIn ads right now, and are huge supporters of the ad platform. Here are some ad examples that totally work and will help you a ton, especially you, b2b businesses!

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