MUST READ
1. Introducing The Big Business of “Like Farming”
Facebook ‘likes’ might seem like a useless vanity metric. However, like farming is an extremely popular reality, adding false social proof to millions of pages.
2. Using Machine Learning to Fuel an AI-Powered Renaissance for Agencies
While robots still can’t cook you breakfast or crack a joke when you need a laugh, they’ve become quite good at eliminating lag time, increasing data informed decisions, and adding real-time flexibility in the workplace.
We recently ran a failed test using Price and Call extensions together to drive traffic from an eCommerce conference. Our phone rang off the hook asking for information about the conference. Live and learn! Stick to ads matching the searcher’s intent 🤓
4. Facebook Introduces New Ecommerce Ad Format: Product-Focused ‘Collection’
Mobile shopping has never been this easy and Facebook knows it 💰
SMART TIP OF THE WEEK
BREAKING NEWS
1. Facebook Strengthens Search Functionality with “Near Me” Queries
2. Google Maps Adds Location Sharing, Begins Drooling Over Your Data
3. Google Grants User Access to Multiple Accounts without having an MCC
4. Google to Further Dilute Exact Match in AdWords
Ted Baker takes one giant step for e-commerce tech and rolls out a 360 degree shoppable universe.