TUTORIAL OF THE WEEK
5. How to Enable Call Extensions in AdWords
Businesses that are looking to increase the number of phone leads they get per should check out our tutorial of the week on Call Extensions. It’s without a doubt Drake’s favorite AdWords extension. Learn how to enable Call Extensions by clicking here.
6. Bing Ads Launch Social Extensions in US Market
Bing is spicing up their list of ad extensions with the launch of Social Extension. Advertisers can now add links to their Facebook, Twitter, Instagram, and Tumblr pages directly to their ads. Bing hopes this will help advertisers engage with their customers more directly. Learn more on the Bing Ads blog.
7. Square and Facebook Team Up to Offer Ads That Can Be Measured (Really)
Square announced a new integration with Facebook this week that will help small businesses better understand how their advertising converts customers. Businesses using Square can now buy and target Facebook Ads using Square’s software. Ads bought this way can be directly connected to sales and activity data—a huge win for small businesses advertising online. Read more.
8. Facebook launches Instant Articles for WordPress Users and Bloggers Everywhere
Facebook has tried a number of times to capture the market of long-form content creation. From unlimited length status updates, to notes, and much more, they have failed. They’re back with Instan Articles – a mobile-optimized, UI focused platform for bloggers to host their content on Facebook. Tamas Torok on Momentum’s blog walks you through how to set it up.