Digital Marketing Weekly Roundup #119
While Facebook stole most of the headlines this week, Microsoft announced a gigantic 201% revenue boost from selling video ads. In other news, Google adds new features to the power editor, and Instagram launches payment for commerce.
Read this and more down below!👇
Want to get a head start and master the new Google AdWords experience? Well, this is the perfect place to start. Here’s a guide on how to set up a search campaign in 2018!
- View and download Search Terms Report
- Use Filter Functions
- Make edits in CSV import
- Account-level extension associations
- Interest categories in Search and Shopping Campaigns
- Custom intent audiences
- TrueView for action
- Shopping inventory filters
- Freezable columns
- Faster policy review when uploading ads
- Responsive search ads
Brands may now offer one-time purchases within Alexa skills. Jeopardy, The Ellen Show, and TuneIn are already utilizing this feature.
Stop wasting your money by keeping all your keywords in the default setting, broad match. Your ads will show up in the most random places with no rhyme nor reason. Enjoy this video to master keyword match types and see massive improvements in your advertising ROI.
Send us your favorite articles, comics, memes, and videos using the hashtag #AdHawkWatch
- Google My Business now lets agencies register accounts
Have a wonderful weekend 🤓