1. Marketing the Next Web Way [Series]
The Next Web is the Buzzfeed of tech and the Internet of Things. We mean that as a compliment – they’ve amassed a massive audience by producing consistently great content (albeit with some click-bait titles). They’re a content marketing case study waiting to happen. For the past few months, TNW has been breaking down their marketing strategies for your educational pleasure:
2. What Kobe Bryant can teach you about becoming a PPC All-Star
Kobe wasn’t just one of the most successful basketball players in history – he was one of the most disciplined learners and practitioners of his craft. There are a few key elements of Kobe’s career that you can take home with you to be a master of your Court. Read on Search Engine Land.
TUTORIAL OF THE WEEK
3. A Complete Guide to AdWords Ad Extensions [+Infographic]
Ad Extensions are a simple (and FREE) way to make your Search and Text ads more relevant. Setting up the right ad extension for your business has a few key benefits: improved quality score. Increased CTR. Lower CPC for a certain position. Increased Impression real-estate. Learn and download our ad extension guide to get the most out of your next campaign.