Just when we thought Snapchat wouldn’t get any more second chances, the Chinese digital giant, Tencent, makes a $2 Billion investment for a 13% equity stake. Surely Spiegel will find a profitable advertising model? Only time will tell.
Anyways – we’ve got a ton more of great content for you👇. Read on for more!
We can’t wait to unwrap the ultimate Google Shopping hacks and tactics industry experts have been using to top their competition during the holiday mayhem.
We’ll be joined by my friends Elizabeth Olinger (Account Manager @ Google) and Mark Feigen (Shopping Product Expert @ AdHawk) to cover everything you need to know to prep for the season, so you don’t end up overwhelmed and underprepared when holiday shoppers start hitting the web.
Haven’t reserved a spot? Sign up immediately!
What are ya waiting for?
10 MIN: Countdown to Launch: How to come up with great testing ideas | MOZ
Why you’ll find this interesting: Moz gives us 5 testing ideas to drive more conversions. Here’s the process:
- Value Proposition: Are you communicating your perceived value?
- Call to Action: Does it stand out? Is it direct?
- Content: Is it clear, readable, and relevant?
- Diversions: Are there elements on your site that distract from the CTA?
- Anxiety: Is anything unclear, misleading, or confusing?
5 MIN: An oral history of the banner ad | Digiday
Why you’ll find this interesting: Advertisers will spend $16 Billion on banners ads just this year. This fun interview provides insight into how it all started.
Why you’ll find this interesting: 18-24 year olds trust Instagram the most, while older demographics trust Google, Facebook, Youtube, and Pinterest more. Here are the most trusted digital platforms:
• 38% Google
• 30% Facebook
• 10% YouTube
• 9% Pinterest
• 8% Instagram
• 3% Twitter
• 2% Snapchat
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Thanks for reading. Enjoy the weekend 🙂