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Digital Marketing Weekly Roundup

Digital Marketing Weekly Roundup #96

The Latest and Greatest in Digital Advertising

Digital Marketing Weekly Roundup #96

Hi there,

Just when we thought Snapchat wouldn’t get any more second chances, the Chinese digital giant, Tencent, makes a $2 Billion investment for a 13% equity stake. Surely Spiegel will find a profitable advertising model? Only time will tell.

Anyways – we’ve got a ton more of great content for you👇. Read on for more!


SMART TIP

Google Holiday Shopping Adstravaganza

Google Shopping Holiday AdStravaganza

We can’t wait to unwrap the ultimate Google Shopping hacks and tactics industry experts have been using to top their competition during the holiday mayhem.

We’ll be joined by my friends Elizabeth Olinger (Account Manager @ Google) and Mark Feigen (Shopping Product Expert @ AdHawk) to cover everything you need to know to prep for the season, so you don’t end up overwhelmed and underprepared when holiday shoppers start hitting the web.

Haven’t reserved a spot? Sign up immediately!

What are ya waiting for?


MUST READS

10 MIN: Countdown to Launch: How to come up with great testing ideas | MOZ
Why you’ll find this interesting: Moz gives us 5 testing ideas to drive more conversions. Here’s the process:

  1. Value Proposition: Are you communicating your perceived value?
  2. Call to Action: Does it stand out? Is it direct?
  3. Content: Is it clear, readable, and relevant?
  4. Diversions: Are there elements on your site that distract from the CTA?
  5. Anxiety: Is anything unclear, misleading, or confusing?

5 MIN: An oral history of the banner ad | Digiday
Why you’ll find this interesting: Advertisers will spend $16 Billion on banners ads just this year. This fun interview provides insight into how it all started.

2 MIN: Google is the most trusted digital ad platform, new study finds | MarketingDive

Why you’ll find this interesting: 18-24 year olds trust Instagram the most, while older demographics trust Google, Facebook, Youtube, and Pinterest more. Here are the most trusted digital platforms:
• 38% Google
• 30% Facebook
• 10% YouTube
• 9% Pinterest
• 8% Instagram
• 3% Twitter
• 2% Snapchat


HAWK WATCH

How to Prepare for Growth

How to Prepare for Growth with Hiten Shah

Hiten Shah, Founder of Quick Sprout and Kissmetrics, covers everything you need to put your company in a growth mindset. Watch on for his 5-step formula for producing new ideas!

Send us your favorite articles, comics, memes, and videos using the hashtag #AdHawkWatch


BREAKING NEWS

Thanks for reading. Enjoy the weekend 🙂

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About the Author

Journeyman of the wild wild west of Digital Advertising. Also doubling as an unofficial Taco Bell ambassador. Tweet at me @JonJmPark