Digital Marketing Weekly Roundup #148

Another Google Ads update coming your way! Are you ready? Google is issuing a limited time ad unit for Black Friday and Cyber Monday sales. So, not only will you be able to display your products with special holiday keywords, but you can also place your ads under a pop up Black Friday or Cyber Monday deals section.

Read on for our weekly roundup with news about Instagram’s fake likes, Facebook outages, and more👇

Google Shopping Holiday AdStravaganza

Are you ready for the holiday season? Well, more importantly, are your ads ready? If not, you have come to the right place. We have all the tips and tricks you will need to unwrap huge revenue this holiday season. Check out our free webinar on seeing massive success with your Google Shopping Ad campaigns.

MUST READS

2 MIN | INSTAGRAM Instagram will start removing fake likes, follows, and comments generated by apps

After the removal of thousands of fake Twitter accounts, Instagram seems to be following suit. We have all seen those random follows we get from spam accounts or random companies, right? Apparently they will all be removed and no longer lurking in our unanswered follow requests.

2 MIN | FACEBOOK Facebook is still facing ‘intermittent’ outages for advertisers ahead of Black Friday and Cyber Monday | Techcrunch

Facebook ads experienced a major outage on Tuesday of this week, and it doesn’t look like the problems are being solved too quickly. Intermittent outages will continue to plague the ad site on and off for the next few days.

2 MIN | YOUTUBE YouTube to double pre-roll ads, so there’s less interruption later

YouTube has shown ads for as long as we can remember, but now they are going to move the ads to the beginning of the video, so there is less interruption while it is playing. This really could increase the effectiveness of your video ads, stay tuned!