Digital Marketing Weekly Roundup #146
Facebook is making moves and revolutionizing the video-chat world with their new “Portal” product. We will be able to use Facebook messenger to marry video chat and AI technologies, with a campaign focused around bringing people together. It has special zoom and sound effects to make it easy to connect to a full room of people, making you feel like you’re in, well, a portal. Nice work, Facebook!
Read on for all this and more! Here’s our weekly roundup! 👇
Keywords in Google Ads got ya down? Let’s make it fun! We are here to help you research and bid on keywords to get the most bang for your buck! Check out this guide to help you absolutely #slay your keywords and convert like crazy.
If it feels like you are always trying to keep up with Google Ads updates, don’t sweat it! That’s what we are here for. These four new metrics will show you where your ads will really appear in search results:
- Impression (absolute top) %
- Impression (top) %
- Search (absolute top) impression share
- Search (top) impression share
5 MIN | FACEBOOK Facebook is facing an EU data probe over fake ads | Tech Crunch
In yet another development on the data breach scandal, Facebook, after refusing to appear in front of the UK and Canadian courts, has been targeted after being called out for fake political ads. Get it together, Zuckerberg!
5 MIN | SAMSUNG Samsung opens Bixby to third-party developers | Venture Beat
In a big move by tech underdog, Samsung, it’s AI software, Bixby, is now spreading to third-party apps. Developers will now be able to program voice-enabled apps with Bixby. They will also soon be able to market and sell these apps in an online marketplace.
It goes without saying that digital marketing is the future for all of us marketers out there. With ever-changing Google Ads and Facebook algorithms, we gotta stay informed to keep up! Here are 3 projected trends to keep in mind as we head into 2019!