SMART TIP OF THE WEEK
Launched this past Summer, Price Extensions for Mobile were highly touted by advertisers like ourselves as an exciting new way to drive more qualified clicks to your specific products from the first position.
If so, I’d like to show you an awesome report to help you understand the impact of Price Extensions on your campaign performance.
From your AdWords dashboard
, click into your campaign using Price Extensions and click “Ad Extensions” tab. Then click on Segments to further breakdown performance data with the “This Extension vs. Other”
This report will show you how your ad performs when the price extension is clicked on versus the headline. Is giving more information up-front resulting in better conversion rates? Since Price extensions only show in 1st position, there are a number of other variables at play that Google doesn’t give you (like how your ad peforms while in 1st position without the Price Extension showing), but this is a great guage on the impact of Price Extensions on your campaign. So far, we’ve found a lower CTR as compared to most 1st position ads, but a higher conversion rate. How are they going for you?
1. Google Analytics desktop UI gets a refresh with navigation updates & customization tab
Boo! Might seem a bit early, but Google’s already showing off their Halloween costume. “What is it?” you might ask: a new Analytics Dashboard interface!!! Someone must have finally tipped them off that more is not always better. Despite being a simpler design, be sure to check it out…nothing’s scarier than when you favorite analytics tool goes hiding on you.
2. Facebook Tests Ads In Groups, Its Next Potential Cash Cow
In an internet age where no land goes untouched by ads, I bet you took this space for granted! But lets be real, it was bound to happen at some point. As Facebook considers how to infiltrate its ‘Groups’ feature (1B users, 450MM in buy-sell-trade groups) industry experts are speculating that this could generate some of the highest converting ads the platform has served. We think it might top the 4 Best Facebook Ad Tools available today.
3. Apple’s App Store search ads launch: 3 things your should know
Apple’s long-promised and long-awaited search ads are finally here — or almost here. And they’re going to be tremendously important for app publishers and marketers, since 65-80 percent of all app installs happen after a search on either the App Store or Google Play.
4. New Study Reveals Best Time to Show Ads
Research juggernaut Nielson teamed up with Codefuel to lend a hand to the coolest professionals in the world: digital advertisers. Be sure to use Dayparting to choose how your ads serve throughout the day and week.
[Video of the Week]
L2 is back to show you how to optimize your Amazon account.