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Digital Marketing Weekly Roundup

Digital Marketing Weekly Roundup #92

The Latest and Greatest in Digital Advertising

Digital Marketing Weekly Roundup #92

Hi there,

Two bits of good news:

First, we’re going to show you how to get a YouTube ad filmed and edited for free. Second, we’ve got a ton of actionable content for you to become a smarter PPC marketer. This week’s edition is a real treat, especially for you SaaS folks!

Let’s get started!


SMART TIP

Target-ROAS

Target ROAS: Maximizing Your Returns

PPC, CPC, ROI, CPA, CPM, CPL, DSP, CTA, CTR…now ROAS?

Many advertisers can get confused by all the jargon and acronyms thrown around, which is why I’m writing this post just for you.

Today, we’re going to cover what Target ROAS is, what it means, when to use it, and how to set it up. Let’s get started.


MUST READS

3 MIN: Facebook’s new virtual reality strategy: self-reliance

Why you’ll enjoy this: Facebook launches standalone headset, weening off reliance on Microsoft software. Although their newly released “Santa Cruz” VR headset is less powerful, this strategic move can pay off for Facebook in the long run.

4 MIN: The tools all savvy marketers need for implementing retention lockdown

Why you’ll enjoy this: Too long; didn’t read? Here are the apps he mentions:

  • Social Listening: Sentione
  • Customer Surveys: Promoter.io
  • Customer Service: Zoho Desk
  • Customer Journey: Mixpanel
  • Survey: Typeform

6 MIN: Great digital companies build great recommendation engines

Why you’ll enjoy this: Recommender systems are systems that help users discover items they may like. The more people use a service, the more valuable they become. The more valuable they become, the more people use them.


HAWK WATCH

AdHawk Promo Video

Google made us this video for free!

Google is willing to pay a contractor to come to your office to film and edit a video for you within 4 to 5 hours. They’ll send over a 30-second video if you live in: San Francisco, Los Angeles, Chicago, Atlanta, Washington D.C., New York, and Boston. Read our post on how it works.

Send us your favorite articles, comics, memes, and videos using the hashtag #AdHawkWatch


BREAKING NEWS

Thanks for reading. Enjoy the weekend 🙂

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About the Author

Journeyman of the wild wild west of Digital Advertising. Also doubling as an unofficial Taco Bell ambassador. Tweet at me @JonJmPark