Two bits of good news:
First, we’re going to show you how to get a YouTube ad filmed and edited for free. Second, we’ve got a ton of actionable content for you to become a smarter PPC marketer. This week’s edition is a real treat, especially for you SaaS folks!
Let’s get started!
PPC, CPC, ROI, CPA, CPM, CPL, DSP, CTA, CTR…now ROAS?
Many advertisers can get confused by all the jargon and acronyms thrown around, which is why I’m writing this post just for you.
Today, we’re going to cover what Target ROAS is, what it means, when to use it, and how to set it up. Let’s get started.
Why you’ll enjoy this: Facebook launches standalone headset, weening off reliance on Microsoft software. Although their newly released “Santa Cruz” VR headset is less powerful, this strategic move can pay off for Facebook in the long run.
Why you’ll enjoy this: Too long; didn’t read? Here are the apps he mentions:
- Social Listening: Sentione
- Customer Surveys: Promoter.io
- Customer Service: Zoho Desk
- Customer Journey: Mixpanel
- Survey: Typeform
Why you’ll enjoy this: Recommender systems are systems that help users discover items they may like. The more people use a service, the more valuable they become. The more valuable they become, the more people use them.
Google is willing to pay a contractor to come to your office to film and edit a video for you within 4 to 5 hours. They’ll send over a 30-second video if you live in: San Francisco, Los Angeles, Chicago, Atlanta, Washington D.C., New York, and Boston. Read our post on how it works.
Send us your favorite articles, comics, memes, and videos using the hashtag #AdHawkWatch
Thanks for reading. Enjoy the weekend 🙂