Digital Marketing Weekly Roundup #143

This week, we’ve got Facebook cracking down on clickbaity ads, Amazon manipulating their own product reviews, and rumors about Zuckerberg getting sacked.

 

Yeah, that’s a lot to take in.

 

Read about all this and more in our weekly roundup below where we break it all down for ya! Let’s get started.

The Good, the Bad, and the Ugly: PPC Ads Deconstructed

We see thousands of ads every day – some good, but mostly very, very bad. In this blog post, we cover the core elements of what makes a good ad and what makes a terrible ad!

MUST READS

 4 MIN | GOOGLE Google is providing more targeting options for TV screens | Google Blog

Users watch over 180 million hours of YouTube on TV screen daily, and Google is noticing the growing shift in numbers. All advertisers may now target and set device bid adjustments for TV screens.

5 MIN | FACEBOOK  Facebook takes aim at clickbait, exaggerated and ‘spammy’ ads | Marketing Dive

Facebook is tightening the leash on Buzzfeed-esque ads, with the hope that users respond more positively to the ads they’re being served, after seeing a 1.4% drop in consumer trust in Q3.

5 MIN | FACEBOOK Facebook reportedly to release a TV camera device in Spring 2019 | VentureBeat

Codenamed Project Ripley, Facebook is allegedly developing a device that can stream videos for traditional TVs. This piece of tech will also be equipped with a webcam, aimed to compete with Chromecast, Amazon Fire, Apple, TV, and Roku.

5 MIN | AMAZON Amazon gives themselves an unfair advantage by manipulating Amazon product reviews | Bloomberg

After a major crackdown on fake reviews two years ago, Amazon is now guilty of the problem they were trying to prevent.

HAWK WATCH

Google Ads Keyword Match Types Explained by Ex-Googlers

We recently got a comment by a reader of our blog, Justin, who commented on our ads just to say thanks for helping him transform his ROI on Google Ads. The best par? He attributes his success to this video!


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About the Author

Journeyman of the wild wild west of Digital Advertising. Also doubling as an unofficial Taco Bell ambassador. Tweet at me @JonJmPark