Digital Marketing Weekly Roundup #143
This week, we’ve got Facebook cracking down on clickbaity ads, Amazon manipulating their own product reviews, and rumors about Zuckerberg getting sacked.
Yeah, that’s a lot to take in.
Read about all this and more in our weekly roundup below where we break it all down for ya! Let’s get started.
We see thousands of ads every day – some good, but mostly very, very bad. In this blog post, we cover the core elements of what makes a good ad and what makes a terrible ad!
Users watch over 180 million hours of YouTube on TV screen daily, and Google is noticing the growing shift in numbers. All advertisers may now target and set device bid adjustments for TV screens.
Facebook is tightening the leash on Buzzfeed-esque ads, with the hope that users respond more positively to the ads they’re being served, after seeing a 1.4% drop in consumer trust in Q3.
Codenamed Project Ripley, Facebook is allegedly developing a device that can stream videos for traditional TVs. This piece of tech will also be equipped with a webcam, aimed to compete with Chromecast, Amazon Fire, Apple, TV, and Roku.
After a major crackdown on fake reviews two years ago, Amazon is now guilty of the problem they were trying to prevent.
We recently got a comment by a reader of our blog, Justin, who commented on our ads just to say thanks for helping him transform his ROI on Google Ads. The best par? He attributes his success to this video!
- A push to remove Facebook CEO Mark Zuckerberg as Chairman has new backers
- Advertisers allege Facebook failed to disclose key metric error for more than a year [paywall]
- Google My Business Insights add branded search reporting
- Facebook introduces user retention optimization for App Install ads
- Google My Business dashboard adds map to address