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Digital Marketing Weekly Roundup

Digital Marketing Weekly Roundup #93

The Latest and Greatest in Digital Advertising

Digital Marketing Weekly Roundup 93

Hi there,

We’re super excited to announce our acquisition of Automate Ads. This is truly an exciting time for us, but that won’t stop us from continuing to work hard. There’s a long road ahead, so thank you so, so much everyone for joining us on this journey.

But it’s back to business as usual! Here is your weekly digest of the latest and greatest in the world of Digital Marketing.


SMART TIP

ad-schedule-bid-adjustment

How to Set Up an Ad Schedule

At its most basic level, Ad Schedule bid adjustments are granular changes made to campaigns by decreasing, increasing, or eliminating bids at certain times of the day or week. This is also referred to as dayparting.

Are people less likely to buy your flamingo floaties in the winter? Probably.

This means your ad dollars are best spent if you optimize your ad spend to match these peak times, but before you make any rash decisions, let’s dive into the data and see how we can identify said patterns. Here’s how.


MUST READS

2 MIN: Steve Madden’s President of eCommerce: You can be successful making lateral career moves

  • Friedman shares his career success story from starting as a financial auditor, shifting to catalog marketing, and eventually landing as the President of Digital eCommerce.
  • When asked how he managed to do it all, he replied, “Be patient, do your time, and pay your dues.”

3 MIN: Bayern Munich’s AR push starts from its app | Digiday

  • eCommerce accounts for over 50% of the German Club’s merchandising turnover of $58.9 million+
  • This clever AR initiative is not only a sales channel but also opens doors for sponsorship deals as they take up a new approach to engage with their global fan base via owned media.

4 MIN: Facebook lets brands dive into people’s posts | Ad Age

  • FB will launch a beta test where ad partners can read public posts of what topics, themes, and brands are discussed. Users’ identities are withheld.
  • Room for ads in the main News Feed is nearly maxed out, encouraging Facebook to provide additional data tools, risking the potential backlash on privacy issues.

HAWK WATCH

We’re excited to announce our acquisition of Automate Ads (Y Combinator ’15) to help bring unified campaign creation to AdHawk. Read the official statement from our Co-Founder and CEO, Todd Saunders.

Send us your favorite articles, comics, memes, and videos using the hashtag #AdHawkWatch


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About the Author

Journeyman of the wild wild west of Digital Advertising. Also doubling as an unofficial Taco Bell ambassador. Tweet at me @JonJmPark