At its most basic level, Ad Schedule bid adjustments are granular changes made to campaigns by decreasing, increasing, or eliminating bids at certain times of the day or week. This is also referred to as dayparting.
Are people less likely to buy your flamingo floaties in the winter? Probably.
This means your ad dollars are best spent if you optimize your ad spend to match these peak times, but before you make any rash decisions, let’s dive into the data and see how we can identify said patterns. Here’s how.