MUST READ

1.  For Returning Users, Overly Strict Password Requirements Can Lead to an 18% Abandonment Rate

Losing a customer during the checkout process is one of the most frustrating things that can happen in your sales funnel. Luckily, it’s easily preventable. Learn how to optimize your checkout process in the research article above.

 2.  8 Helpful Resources for Creating Beautiful Infographics

Visuals have a huge impact in marketing. Not only do they make content more shareable — 40 times as much — but they help us retain information. When details are paired with an image, we remember 55% more of it.

3. How to Use Your Podcast as an Influencer Marketing Machine

Creating and publishing a podcast might seem like a daunting task, but if done right it’s value can stretch far beyond the investment required. Learn about the multi-faceted benefits a podcast can provide for your business and how to do it right from a podcasting expert.

4. Why Understanding Startup History Is A Competitive Advantage

To be an entrepreneur you have to be proactive. Fact. However, too often we get caught up trying to do the ‘next big thing’ but don’t take the time to learn about the past and how we got to today.

 

SMART TIP OF THE WEEK

“Don’t judge a book by its cover” isn’t a motto internet surfers live by. People will judge your company based on your website design, branding, reviews, grammar, font, etc.
Pretty much anything and everything will shape a customer’s opinion of you.
One simple way to solve this is by providing the perfect ‘About Page’. Check out this article about what to include on your page and some top-tier examples.

 

BREAKING NEWS

1. Click-to-message ads bring a new and easy way to talk to customers

Customer interaction has never been as important than now. As such, Google is pushing their text (SMS) ad-extension out of beta and into the real world. Will this catalyze the chatbot revolution?

2. eBay debuts ShopBot, a Facebook Messenger, shopping bot that helps you find the best deals

Seems like chatbots are all the hype these days! Continuing the journey into the “robot-consumer relationship world”, I present to you an article about another major company adopting a trend on the rise.

3. What You Need to Know About the New Facebook Campaign Planner

  1. It will predict the reach and frequency of your campaign based on the budget, ad placements, and audiences that you choose.
  2. It allows you to compare different versions of the same plan to see how changes in budget or audience impact reach and frequency.
  3. It also allows you to easily share those plans with others via email, shareable link, or an exported CSV file.

4. Google adds forecasting and trend data for existing keywords in Keyword Planner

Advertisers can now get forecasts for their existing keywords, in addition to campaigns, in Keyword Planner. If you haven’t checked out this feature in Keyword Planner, it’s worth taking a look.

[Video of the Week]      

Winner: SNAPCHAT (jump on the Snapchat Ads train)

Loser: Costco + Sam’s Club (hint hint…Amazon is taking over the world)

…also Happy Birthday Google!

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About the Author

Marketing and Growth Director at AdHawk. Helping business find confidence and success online, one hefty article at a time.