Digital Marketing Weekly Roundup 144

Digital Marketing Weekly Roundup #144

Twitter lost over 9 million monthly active users recently, which is a slightly misleading headline. This was a highly calculated move as they continue to purge the platform and cleaning up their user base. This is a strong move for them, especially after seeing a huge bump in their digital advertising revenue.

 

Read about this and more in this week’s digital marketing weekly roundup! Let’s gooooo 👇

facebook-pixel-setup-guide

Free Guide: How to Set Up the Facebook Pixel

Do you want to target people who’ve visited your website? Want to know how many people are converting from your Facebook ads? Install the Facebook Pixel. There are no two ways about it! Here’s a quick guide on how.

MUST READS

3 MIN |  GOOGLE  Google Ads announces new click-to-message ad features and store visits updates | Search Engine Land

Here are a few change Google just announced:

  • Texts received from message extensions can be received as an email. Signing up for message extensions now doesn’t require a phone number.
  • Message reporting tools will be live.
  • Google is beefing up their store-visit tools, including better attribution and smart bidding options for all advertisers.

2 MIN | TWITTER Twitter loses 9 million monthly active users in Q3 2018, its steepest decline ever | Venturebeat

While the headline sounds all doom and gloom, things are looking up for Twitter, especially with regards to their ad business. Twitter’s ad revenue totaled $650 million, a 29% YoY boost.

5 MIN | AMAZON  ‘Google a decade ago’: Buyers still have gripes about Amazon advertising | Digiday

Amazon’s $3 billion ad business still has a long ways to go. Analysts are comparing their growing pains to Google and Facebook’s. Their backend tools are redundant and difficult to navigate, and their support team is almost nonexistent.

HAWK WATCH

The Best Slack Hack for Marketers in 2018

A Slack Hack is, according to my very official definition, anything that makes your coworkers say “Dang, how’d you do that?” More formally, a Slack Hack is anything that makes you more productive as a marketer, an employee, and a person. That may be a bit dramatic, but once you dig into this list, you’ll realize just how powerful a tool Slack really is. Check out our video here!


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About the Author

Journeyman of the wild wild west of Digital Advertising. Also doubling as an unofficial Taco Bell ambassador. Tweet at me @JonJmPark