Digital Marketing Weekly Roundup #144
Twitter lost over 9 million monthly active users recently, which is a slightly misleading headline. This was a highly calculated move as they continue to purge the platform and cleaning up their user base. This is a strong move for them, especially after seeing a huge bump in their digital advertising revenue.
Read about this and more in this week’s digital marketing weekly roundup! Let’s gooooo 👇
Do you want to target people who’ve visited your website? Want to know how many people are converting from your Facebook ads? Install the Facebook Pixel. There are no two ways about it! Here’s a quick guide on how.
Here are a few change Google just announced:
- Texts received from message extensions can be received as an email. Signing up for message extensions now doesn’t require a phone number.
- Message reporting tools will be live.
- Google is beefing up their store-visit tools, including better attribution and smart bidding options for all advertisers.
While the headline sounds all doom and gloom, things are looking up for Twitter, especially with regards to their ad business. Twitter’s ad revenue totaled $650 million, a 29% YoY boost.
Amazon’s $3 billion ad business still has a long ways to go. Analysts are comparing their growing pains to Google and Facebook’s. Their backend tools are redundant and difficult to navigate, and their support team is almost nonexistent.
A Slack Hack is, according to my very official definition, anything that makes your coworkers say “Dang, how’d you do that?” More formally, a Slack Hack is anything that makes you more productive as a marketer, an employee, and a person. That may be a bit dramatic, but once you dig into this list, you’ll realize just how powerful a tool Slack really is. Check out our video here!