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Digital Marketing Weekly Roundup

Digital Marketing Weekly Roundup #94

The Latest and Greatest in Digital Advertising

Digital Marketing Weekly Roundup 94

Hi there,

🐦 Twitter is FINALLY projected to have a profitable quarter. It’s about time!

After slashing the sales process and improving their ad tech, Twitter’s stocks have surged since releasing their positive report. However, Twitter also used the announcement as a smokescreen after ‘miscalculating’ their total user count by over 2 million last quarter, continuing a trend of seemingly manufactured miscalculations.

Anyways, we’ve got a ton of great content for you lined up this week. Read on for more!


SMART TIP

The Best Slack Hacks for Marketers

Since its launch in 2013, Slack has opened its doors to developers to create tools and resources that claim to automatically simplify, streamline, track, import, optimize, update, and [insert digital marketing buzzword] everything.

In this post, we’ll cover everything from funny Giphy Easter eggs to advanced Slack automation hacks. Get started here.


MUST READS

3 MIN: PPC advertising mistakes and memorable movie quotes that remind us of them | AdHawk
You probably understand by now that there are lots of opportunities for your campaigns to go haywire. But after a while, you’ll start feeling like Mr. Potato head. So as any good content marketer would do, I reeled in 4 famous movie lines that remind me of the most common and avoidable PPC mistakes advertisers make when managing their campaigns.

3 MIN: Hurdles loom before advertisers will adopt blockchain | AdExchanger
Blockchain is currently being heralded as the future of…well, everything related to business. However, Puentes argues in this article that these three major hurdles need to be overcome before we can reach full adoption:

  1. Agree to Common Currency
  2. Establish Smart Contract Standards
  3. Tackle the Meaning of ‘Transparency’

4 MIN: When the Facebook Traffic Goes Away | The Atlantic
Facebook’s latest test silently disrupted the news ecosystem, particularly in 6 small countires with less money to spend on advertising. This brilliant Atlantic report sheds light on digital disparity from all around the world.


HAWK WATCH

How Meet Edgar Built a 100k List

The Pre-Launch Strategy That Built MeetEdgar a 100k List

Split testing and funnel optimization are phrases that we as marketers throw around very loosely. Founder of MeetEdgar, Laura Roeder, shares her story on how she built a highly targeted marketing list that eventually leads to a very successful launch. Watch now.

Send us your favorite articles, comics, memes, and videos using the hashtag #AdHawkWatch


BREAKING NEWS

Thanks for reading. Enjoy the weekend 🙂

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About the Author

Journeyman of the wild wild west of Digital Advertising. Also doubling as an unofficial Taco Bell ambassador. Tweet at me @JonJmPark