Content Marketing is one of the most difficult endeavors to justify for your business because the return on investment is nearly impossible to track. Even if your attribution and lead tracking is perfect, it’s still tough to answer the simple question: how much does it cost to acquire a single customer from our content?
Follow this awesome deep dive from Search Engine Land’s Daniel Gilbert on how to transform your search ads with Dynamic Ad Extensions. For a brief intro to dynamic ad extensions and the other 14 ad extensions, check out our ad extension guide
If you’re using WordPress, you’re likely aware of plug-ins like Squirrely or Yoast SEO. While these are great, they can get pricey to get the full features. But now, WordPress is making moves to make this easier for all of their customers. Woo!!
SMART TIP OF THE WEEK
Get yourself a free coffee at 7/11 by simply downloading their app today and through the weekend (October 7th-9th). You’ve earned it… or maybe you didn’t, but that doesn’t matter!
The average person laughed in the face of Snapchat founders Evan Speigel and Bobby Murphy’s refusal to sell to Facebook for $5B in 2013. Now, the simple disappearing photo-sharing platform is becoming one of the largest media giants in the world. (Read about other updates to the Snapchat ad platformh)
As we mentioned last week, Facebook revealed that they had been misreporting average watch time on videos. It brings into question the need for 3rd party monitoring for ad platforms (watch the video below).