Digital Marketing Weekly Roundup 138

Digital Marketing Weekly Roundup #138

It’s been an eventful week in the world of digital. Google is rolling out a few new updates, while Snapchat is pivoting to programmatic and consulting. Read about this and more in this week’s digital marketing weekly roundup!

Start Prepping Your Holiday Campaigns Today

We know, we know – it’s only September, but it’s NEVER ever too early to start thinking about your most profitable time of the year. Q4 is creeping up on us and the best time to prepare is today. So in this episode of Hawk Talks, Dan and Todd break down everything you need to know to succeed with Google Shopping.


MUST READS

 4 MIN | GOOGLE How keyword match types work after the new close match variants change | Search Engine Land

According to our friends over at Search Engine Land, exact match isn’t exact match anymore. Google is broadening what exact match means, by allowing your ads to show when function words are added/removed, and for misspellings of the exact match keyword. This post includes a script that pulls data from your account to see how this new change is affecting your ad campaigns.

4 MIN | YouTube YouTube launches video ads for TrueView and Universal App Campaigns | Search Engine Journal

Google says over 70% of YouTube watch time happens on mobile, so they’re launching vertical video ads that cover 75% of the screen when held vertically and 100% of the screen when held in portrait mode.

5 MIN | SNAP As Snapchat goes fully programmatic, its sales strategy shifts to consulting | Ad Exchanger

Snap’s chief strategy officer Is leaving the company after Q2 numbers fell significantly short of projections. They are now trying to upsell clients by consulting, which includes the deployment of testing strategies, custom creatives, and more.

HAWK WATCH

4 Fundraising Tips for Startups

Fundraising can be nerve-racking, but it doesn’t have to be! In this video, we’re going to share the 4 essential fundraising tips that helped us close 2 fundraising rounds for AdHawk! Here are some helpful timestamps:

0:311:33 Tip #1: Ask for Advice, Not Money

1:343:22 Tip #2: Send Regular Email Updates

3:234:58 Tip #3: Delegate One Founder to Handle All Fundraising Conversations 4:596:33 Tip #4: Build Your Warchest

6:347:12 Recap


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About the Author

Journeyman of the wild wild west of Digital Advertising. Also doubling as an unofficial Taco Bell ambassador. Tweet at me @JonJmPark