MUST READ

1. How to Write the Perfect Business Email Using Just 5 Questions (Infographic)
Sick of having your emails ignored? Here’s how to get noticed and get results backed by science and data.

The Perfect Person - Include the PErson's Name in the Subject Line

 2. 5 Things Streaming Music Data Can Teach Marketers That Top 40 Radio Can’t
Aside from the shocking discovery that Nickelback is somehow still incredibly popular (a lesson that repurposing old content remains a marketable opportunity), here’s a useful nugget of advice from the article:

Streaming platforms provide a path to niche audiences
Niche marketing has long supplanted broad messaging. When you’re looking to reach a specific demographic in a diverse market, streaming music platforms and social media channels provide the more direct and uncluttered path.

3. 4 Steps to turn your boring Thank You Page into your highest converting page
After a user completes your intended action, they are at their peak engagement level. Capture this opportunity with these important tweaks to your thank you messaging.

Most importantly? Give Your Customer A Next Step On Your Thank You Page – It could be something as simple as segmenting themselves, to offering them something (free or paid), or anything else in-between.

4. Want better data from AdWords Keyword Planner? Use the forecasting tools, says Google
Now that Google has officially limited access to Keyword Planner from just anyone or any bot that wanted some good search volume data, the team behind the tool is aiming to inform advertisers how to use it more effectively for campaign planning.

 

Smart Tip of the Week

AdWords Academy – Content matched to your advertising experience level. 

We just launched 3 new digital advertising courses over on the NEW Academy portion of the blog: Google AdWords 101, Google AdWords 202, and Google AdWords 303

We’re tirelessly working on more Facebook Advertising content for you all. Please let us know what you’d like to see. Email Bobby (at) tryadhawk.com

 

BREAKING NEWS

1. Google introduces the ‘search live coverage carousel’ for real-time indexing & search results

This allows Google to “surface content more quickly than is currently possible with a standard crawl on your website.”

Here are the more detailed requirements for you to be able to participate in the pilot:

  • Content must be published using Accelerated Mobile Pages (AMP): By publishing your content with AMP, you’ll enable your pages to be loaded nearly instantly to users’ devices. Read about how to Use AMP HTML in the AMP public developer docs.
  • Your AMP pages must include structured data markup for the content itself: Structured data markup enables the preview for your live coverage article on the Search page and also helps Google better understand the context around a piece of content. Find out more in the Introduction to Structured Data.
  • Content must be pushed to Google using an Atom XML feed: When you send your content to Google, you should use an an HTTP POST request in an Atom XML feed that contains your AMP page content as soon as it is published on the web. This allows Google to more quickly index your content.

2. Facebook pressures advertisers to cut mobile page load speeds or it’ll cut their reach 
Facebook wants to make mobile ad links load faster, so it will start pre-loading them and push advertisers to make them load even quicker.

3. [Video of the Week] IBM’s Watson Made This Trailer for a Horror Movie, a First for an AI
TRIGGER WARNING: If you’ve ever feared the day an AI computer replaces you or your friends as a creative content marketer, then we must warn you not to watch the below video.

 

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About the Author

The Steven Spielberg of Content Marketing at AdHawk, he is determined to find the most valuable of marketing secrets his mentors and the internet have to offer, all while scored to the Indiana Jones theme song.