Digital Marketing Weekly Roundup #139
It’s been a really busy week here at AdHawk as we ramp up for Q4, and I’m sure it’s the same for you too! Aaaand nobody’s got time to keep up with all the trends in digital marketing, which is why we’re back with yet another killer digital marketing weekly roundup! Let’s get to it 👇
It’s time the world knows about your fresh mobile app. Whether your app sells custom underwear, livestreams a zoo, or is positioned to be the next “Uber for cat sitting,” you have to get the right people on the platform.
Once you’ve mastered the basic search campaign on Google Ads, you probably have noticed a plethora of extensions available to you. While a lot of them could theoretically help drive app downloads, the App Extensions undoubtedly rules them all.
Voice Search is still on the rise. Google sold 2.3 million units of the Google Home Mini and Amazon sold 2.2 million units of the Echo Dot. Together, Amazon and Google collectively own 50% of the market share. The only real competitors are Apple’s HomePod and Alibaba’s Tmall Genie.
Twitter is cracking down on “issue-based ads,” where every ad must be explicitly labeled by the one funding the ads…well, unless you’re a publisher. Twitter has given news organizations a pass on these regulations, even if they promote tweets linked with political/controversial issues.
3 MIN | AMAZON Amazon now 3rd biggest digital ad seller in US
Amazon is set to bring $4.61 billion from digital advertising this year, surprising Oath and Microsoft. Amazon achieved this landmark at a record-breaking pace, but there’s still a long way to go as Amazon Ads only accounts for 4.1% of total digital ad spend in the US.
In our newest episode of Hawk Talks, our favorite Ex-Googlers talk about their 5 favorite digital marketing blogs that help them stay informed!
- Facebook Dating launches in Colombia
- Now you can enable call reporting at the account level in Google Ads
- Bing finally introduces Accelerated Mobile Pages (AMP) on mobile search
- Instagram will use ads to help users register to vote
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