Weekly Digital Marketing Roundup 139

Digital Marketing Weekly Roundup #139

It’s been a really busy week here at AdHawk as we ramp up for Q4, and I’m sure it’s the same for you too! Aaaand nobody’s got time to keep up with all the trends in digital marketing, which is why we’re back with yet another killer digital marketing weekly roundup! Let’s get to it 👇

Google-Ads-App-Extension

How to Set Up App Extensions on Google Ads

It’s time the world knows about your fresh mobile app. Whether your app sells custom underwear, livestreams a zoo, or is positioned to be the next “Uber for cat sitting,” you have to get the right people on the platform.

Once you’ve mastered the basic search campaign on Google Ads, you probably have noticed a plethora of extensions available to you. While a lot of them could theoretically help drive app downloads, the App Extensions undoubtedly rules them all.


MUST READS

 4 MIN | GOOGLE Google Home Mini was the best-selling smart speaker in Q2 | VentureBeat

Voice Search is still on the rise. Google sold 2.3 million units of the Google Home Mini and Amazon sold 2.2 million units of the Echo Dot. Together, Amazon and Google collectively own 50% of the market share. The only real competitors are Apple’s HomePod and Alibaba’s Tmall Genie.

4 MIN | TWITTER Publishers like NYT and USA Today are exempt from Twitter’s political regulations

Twitter is cracking down on “issue-based ads,” where every ad must be explicitly labeled by the one funding the ads…well, unless you’re a publisher. Twitter has given news organizations a pass on these regulations, even if they promote tweets linked with political/controversial issues.

3 MIN | AMAZON Amazon now 3rd biggest digital ad seller in US

Amazon is set to bring $4.61 billion from digital advertising this year, surprising Oath and Microsoft. Amazon achieved this landmark at a record-breaking pace, but there’s still a long way to go as Amazon Ads only accounts for 4.1% of total digital ad spend in the US.

HAWK WATCH

5 Best Digital Marketing Blogs

In our newest episode of Hawk Talks, our favorite Ex-Googlers talk about their 5 favorite digital marketing blogs that help them stay informed!


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About the Author

Journeyman of the wild wild west of Digital Advertising. Also doubling as an unofficial Taco Bell ambassador. Tweet at me @JonJmPark