1. How To Create Long-form Content (Backed by Science)
2. What Netflix can teach us about long-tail keyword research
Anyone who has ever used Netflix knows about their very obscure categories. Categories like “Imaginative Time Travel Movies From The 1980s,” “Understated Detective TV Shows” and “Witty Dysfunctional Family TV Animated Comedies”
Netflix has truly mastered using audience insights to inform keyword targeting. what makes their categories so interesting is that they are created based on the individual user’s behavior. They don’t just put random things together, although sometimes it may feel like that. Netflix is focused on trying to give their users the best experience possible. Essentially- keyword research is everything.
3. 5 High-Tech Trends That Will Change SEO For Good
These are 5 trends that are revolutionizing search, with a detailed explanation of the mechanisms behind each one, its role in Google’s ranking algorithm, and the impact it’s likely to have on SEO. A sneak peak of the 5 trends below:
- Machine learning
- Virtual assistants and voice search
- Natural language processing
- Measuring User Satisfaction
4. The 10 nastiest social media marketing mishaps of 2016
Hey, social media marketers. Yes, you. Check your facts. Get another pair of eyes on tweets before you post them. Think about how people beyond your geographic target audience might react. Use a separate smartphone for brand tweets, to avoid posting personal updates to professional social accounts. And never, ever, forget: Social media is the land of trolls.
These are just a few of the lessons you can learn from the biggest social media mistakes of 2016 (thus far).
Smart Tip of the Week
2 simple tests for optimizing your sales funnel
Sales funnels are hard to design because we have so many options. We can choose other ad networks, create multiple landing pages, and target different customers.
Marketers create “squeeze” pages to capture email addresses – sort of a landing page whose only CTA is “gimme your email address”.
How to Run Simple Tests to Test Any Part of Your Sales Funnel
Will a squeeze page cost you money or lead to higher conversions? Rather than debate the issue, run a simple test.
Test #1 – With a squeeze page
– Create a squeeze page and spend $1K driving ads too it.
– Put the leads into your marketing automation or send them emails pitching your solution.
Test #2 – Without a squeeze page
– Run a $1K ad campaign to your sales page and see how many clicks convert.
Run the test for a few weeks. You can finish when you stop getting engagement from the leads you generated in Test #1.