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Digital Marketing Weekly Roundup

Digital Marketing Weekly Roundup #90

The Latest and Greatest in Digital Advertising

Marketing-weekly-roundup-90

Hi there,

Twitter generated a ton of PR by doubling their character limit, while Amazon and Google started the pettiest fight of all time. Read on and enjoy our 90th digital marketing weekly roundup!


SMART TIP

Showcase-Shopping-Ads

Prepare for Holiday Season with Showcase Shopping Ads

Let’s imagine you’re walking through SoHo after finally deciding to retire your worn out winter boots. Yeah – the boots not even Dr. Scholls can fix.

You approach a store championing a giant glass display, with spotlights shining on the 5 hottest pairs of RedWing boots the market has to offer.

Then out of the corner of your eye, you spot a store down the block with a sign that reads “FRESHEST KICKS IN NYC.”

Which store are you more likely to visit? Probably the first one for both the visual presentation and convenience sake. This is the difference between a traditional Search Ad and a Showcase Shopping Ad.

Here’s how to set it up.


MUST READS

innovation-innovators

12 Innovative Ways to Innovate Your Innovation

We like to switch it up here in the #AdHawkWatch section, so I wanted to share with you one of my favorite blogs, The Cooper Review. These guys come up with hilarious illustrations about corporate culture and the ridiculousness that goes on in our industry. I think you’ll really like this one.

Send us your favorite articles, comics, memes, and videos using the hashtag #AdHawkWatch


BREAKING NEWS

Thanks for reading. Enjoy the weekend 🙂

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About the Author

Journeyman of the wild wild west of Digital Advertising. Also doubling as an unofficial Taco Bell ambassador. Tweet at me @JonJmPark