Twitter generated a ton of PR by doubling their character limit, while Amazon and Google started the pettiest fight of all time. Read on and enjoy our 90th digital marketing weekly roundup!
Let’s imagine you’re walking through SoHo after finally deciding to retire your worn out winter boots. Yeah – the boots not even Dr. Scholls can fix.
You approach a store championing a giant glass display, with spotlights shining on the 5 hottest pairs of RedWing boots the market has to offer.
Then out of the corner of your eye, you spot a store down the block with a sign that reads “FRESHEST KICKS IN NYC.”
Which store are you more likely to visit? Probably the first one for both the visual presentation and convenience sake. This is the difference between a traditional Search Ad and a Showcase Shopping Ad.
- 3 MIN: State of TV’s Decline, in 5 Charts | Digiday
- 3 MIN: If data is the new oil, are tech companies robbing us blind? | Digital Trends
- 4 MIN: Visual content marketing: 10 Brilliant Examples | Search Engine Journal
We like to switch it up here in the #AdHawkWatch section, so I wanted to share with you one of my favorite blogs, The Cooper Review. These guys come up with hilarious illustrations about corporate culture and the ridiculousness that goes on in our industry. I think you’ll really like this one.
Send us your favorite articles, comics, memes, and videos using the hashtag #AdHawkWatch
Thanks for reading. Enjoy the weekend 🙂