Digital Marketing Weekly Roundup #137
A few weeks ago, Google AdWords rebranded to Google Ads…and this week, Amazon rebrands its ad products to….
🥁drum roll please 🥁
Yup you guessed it – Amazon Advertising! Read on to find out what changes Jeff Bezos is making 👇
When it comes to Facebook, people tend to wear their emotions, interests, books they probably haven’t read, hobbies they’re about to get into, and actors they fantasize about on their digital sleeves.
Facebook’s average active user likes upwards of 20 pages that assign them to certain behavioral and interest-based groups. Facebook Ads makes this information fully available to advertisers, only, they make it tough to find and understand. Check out 9 of the best Facebook Ad tools with tips on how to integrate them into your next ad campaign.
2 MIN | GOOGLE Google Search Console out of beta, adds more features
Google Search Console provides data and insights on how your website is performing on Google. The most notable feature of the new console is the URL inspection tool, which inspects and debugs any of your indexed webpages.
4 MIN | TWITTER Twitter sheds 6% following CEO Jack Dorsey’s testimony
While Facebook, Twitter, and Google have made drastic measures to improve detection efforts, there’s still a lot of work to be done. Although investors are losing some confidence in the stock, this is a small speed bump after coming off a very successful year.
Say Goodbye to AMG, AMS, and AAP – it’s all Amazon Advertising now. Mind you, it’ll still be a while until they fully phase out, this power move is a statement to Google and Facebook that they’re infiltrating the ad space – and fast!
My local pharmacy is already selling Halloween candy. Now, I know how annoying that can be, but we as marketers must to prepare for our busiest season of the year as soon as possible.
That’s why in this very special episode, Dan and Todd uncover how you can crush your Q4 Holiday AdWords Campaigns in the middle of the summer!
- Pew survey finds marked decline in Facebook user engagement since March
- Google turns 20!
- Facebook to build $1 billion data center in Singapore
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