It shouldn’t be a surprise to any of our readers that we love adtech. I mean we really love adtech. Most of our days are spent thinking about tips & tricks to make advertising online easy for companies of all shapes and sizes, or arguing about who has the better hack to make running campaigns more efficient. We think the feeling is mutual though, seeing as it seems to follow us wherever we go.
So you could imagine how excited we were to be invited to pitch AdHawk to attendees at the ad:tech conference this week in New York. It was like an adtech nerd’s version of a free trip to Disneyland.
For those that aren’t in the know, the ad:tech conference is one of the top conferences in the world for digital marketers and advertisers. It’s an amazing opportunity to connect with smart people that are moving the industry forward. We pitched alongside some incredible companies, and we wanted to share our 3 favorites with you today:
We’re going to come right out and say that proximity engagement marketing is the coolest thing to happen to adtech in the last 5 years. It can turn boring tasks like shopping into an engaging interaction between customers and the brand at a time where that interaction is needed most. We think it’s another thing Back to the Future predicted correctly all the way back in the 80s.
Our excitement around the future of this tech made it impossible for us not to love what ThinAire is building. They are working with top brands such as Unilever, Adidas, and the Detroit Pistons to deliver the right mobile experiences to the right users at the right time via proximity engagement marketing. With over 27% of Fortune 100 companies leveraging their technology, and over 72,000 locations in their network, it’s safe to say this team is building something massive.
In a world filled with sites like Buzzfeed and Thrillist, most brands understand that content is king. It’s one of the best ways to engage your audience and build a community around your brand. The problem is that it’s a pain in the ass for most brands to partner with multiple influential publishers at one time. The process is slow and complicated for both sides.
Solving this pain is a huge opportunity, and it’s the main reason why we were impressed by the Pressboard pitch. They are simplifying the entire interaction for both brands and publishers. You can think of them as the Cupid of the content world, slinging arrows left and right to match great brands with influential publishers across the country.
With Facebook, Instagram, and Pinterest showing no signs of slowing down, it’s more important now than ever for brands to truly understand what types of customers are engaging with and sharing their image content. That’s no easy task when you start to think about the hundreds of millions of brand images that are being shared across the web every single day.
Resolution Foundry gives advertisers full control over their visual marketing investment, and the technology that powers their tech is awesome. Advertisers are able to access analytics on how images are shared and re-shared, and analyze how your images perform against your competitors. Advertisers get to play detective and finally understand the true reach of their image content.
With all these amazing startups (and many more) delivering incredible pitches during the ad:tech Conference, we here at AdHawk were flattered to take home the award for Best New Startup. Big thanks to Matt Lee from Pereg Ventures, Joanne Chen from Foundation Capital, and Logan Bartlett from Battery Ventures for judging (your checks are in the mail 😉 ), and all the ad:tech attendees that voted for AdHawk. Huge shoutout to Techstars for teaching us what it takes to craft a compelling pitch, and for abusing us with ping pong balls until we knew it by heart backwards and forwards.