AdHawk Blog https://blog.tryadhawk.com Simplify Your Digital Advertising Fri, 13 Apr 2018 05:00:51 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.3 https://blog.tryadhawk.com/wp-content/uploads/2016/07/cropped-adhawk-logo-150x150.png AdHawk Blog https://blog.tryadhawk.com 32 32 Digital Marketing Weekly Roundup #116 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/april-13-2018/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/april-13-2018/#respond Fri, 13 Apr 2018 05:00:51 +0000 https://blog.tryadhawk.com/?p=7909
  • Google announces exchange bidding to counter rise of header bidding
  • Facebook adds video chat to Messenger Lite, its pared-down Android app
  • Facebook restricts APIs, axes old Instagram platform amidst scandals
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    The Good, The Bad and The Ugly: PPC Ads Deconstructed https://blog.tryadhawk.com/hawk-talks/ppc-ads-deconstructed/ https://blog.tryadhawk.com/hawk-talks/ppc-ads-deconstructed/#comments Wed, 11 Apr 2018 13:00:48 +0000 https://blog.tryadhawk.com/?p=7513 Whether it’s bad ads, good ads, sad ads, glad ads, real or fake ads – we at AdHawk are always here to talk about ads. More specifically, things that make a good digital ad. Today, we’re going to put our Co-Founders Dan Pratt and Todd Saunders to the test in a new episode of Hawk…

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    Digital Marketing Weekly Roundup #115 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/april-6-2018/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/april-6-2018/#respond Fri, 06 Apr 2018 05:24:56 +0000 https://blog.tryadhawk.com/?p=7896
  • Google announces exchange bidding to counter rise of header bidding
  • Facebook adds video chat to Messenger Lite, its pared-down Android app
  • Facebook restricts APIs, axes old Instagram platform amidst scandals
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    Digital Marketing Weekly Roundup #114 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/march-30-2018/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/march-30-2018/#respond Fri, 30 Mar 2018 11:00:58 +0000 https://blog.tryadhawk.com/?p=7892
  • Waze launches ‘local’ ads primarily aimed at SMBs and franchises
  • Snapchat is building the same data-sharing API that just got Facebook into trouble
  • Twitter, Google, Alibaba, Baidu, Tencent, and Facebook have all banned cryptocurrency ads, but Bing and Snapchat haven’t
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    The Price is Right! How to Research and Bid on Profitable Keywords on Google AdWords https://blog.tryadhawk.com/hawk-talks/adwords-keyword-guide/ https://blog.tryadhawk.com/hawk-talks/adwords-keyword-guide/#respond Wed, 28 Mar 2018 16:22:56 +0000 https://blog.tryadhawk.com/?p=7883 Hello and welcome to another game of The Price is Right! Keyword Edition. Finding the right keywords can drive you bonkers and shouldn’t feel like a game of Plinko. Which keyword will hit the bullseye and which ones are bargain games? Well, it’s time for you to take the hot seat and learn all about…

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    Digital Marketing Weekly Roundup #113 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/march-23-2018/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/march-23-2018/#respond Fri, 23 Mar 2018 01:26:04 +0000 https://blog.tryadhawk.com/?p=7876
  • Google AdWords accounts with no recent ad spend are getting deactivated next week
  • Instagram will show more recent posts due to algorithm backlash
  • Google complies to Europe’s GDPR demands
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    7 Pieces of Leadership Advice from two Ex-Google Co-Founders https://blog.tryadhawk.com/hawk-talks/leadership-advice-from-ex-google-cofounders/ https://blog.tryadhawk.com/hawk-talks/leadership-advice-from-ex-google-cofounders/#respond Wed, 21 Mar 2018 12:59:01 +0000 https://blog.tryadhawk.com/?p=7682 New ventures can pull you into some pretty wild places – especially in the startup world. Today, we join the Co-Founders of AdHawk, Dan Pratt and Todd Saunders, who talk about the ups and downs of starting a company and give advice that you can apply to the business venture you’re passionate about growing. We’ll…

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    Digital Marketing Weekly Roundup #112 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/march-16-2018/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/march-16-2018/#respond Fri, 16 Mar 2018 13:19:21 +0000 https://blog.tryadhawk.com/?p=7867
  • France to sue Google, Apple over developer contracts
  • Google to ban cryptos, initial coin offering ads
  • EU to ask Google, others to publicly reveal ranking factors
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    Guide to Linking Your Ad Accounts with AdHawk https://blog.tryadhawk.com/adhawk-customers/guide-linking-ad-accounts-adhawk/ https://blog.tryadhawk.com/adhawk-customers/guide-linking-ad-accounts-adhawk/#comments Fri, 09 Mar 2018 16:28:57 +0000 https://blog.tryadhawk.com/?p=7821 Welcome to AdHawk – we’re excited to start simplifying your digital advertising! This 3-step guide will get you up and running with AdHawk in just a couple of minutes: Create your AdHawk account Connect your ad accounts to the AdHawk App (for reporting tools) Grant AdHawk account permissions (for optimizations) If you have any questions throughout…

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    Digital Marketing Weekly Roundup #111 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/march-9-2018/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/march-9-2018/#respond Fri, 09 Mar 2018 16:00:41 +0000 https://blog.tryadhawk.com/?p=7823
  • In Japan, Twitter sees revenue and users surge
  • New Google multifaceted feature snippets focus on multi-intent queries
  • Google announces Mobile Speed Scorecard and Impact Calculator
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    8 Most Common PPC Questions Answered by 50 Industry Experts https://blog.tryadhawk.com/hawk-talks/common-ppc-questions-answered-industry-experts/ https://blog.tryadhawk.com/hawk-talks/common-ppc-questions-answered-industry-experts/#respond Wed, 07 Mar 2018 17:05:34 +0000 https://blog.tryadhawk.com/?p=7715 Digital advertising moves fast and is unabashedly complicated. After talking to our clients and blog readers, we at AdHawk find ourselves receiving the same kinds of questions almost every day. From how to get started to measuring success in Adwords, we’ve heard it all. So we reached out to 50+ industry experts along with our…

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    Digital Marketing Weekly Roundup #110 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/march-2-2018/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/march-2-2018/#respond Thu, 01 Mar 2018 21:29:57 +0000 https://blog.tryadhawk.com/?p=7802
  • In Japan, Twitter sees revenue and users surge
  • New Google multifaceted feature snippets focus on multi-intent queries
  • Google announces Mobile Speed Scorecard and Impact Calculator
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    7 Google Facts You Probably Didn’t Know: History, Trivia, and More https://blog.tryadhawk.com/hawk-talks/google-facts-trivia/ https://blog.tryadhawk.com/hawk-talks/google-facts-trivia/#respond Wed, 28 Feb 2018 18:06:41 +0000 https://blog.tryadhawk.com/?p=7688 Unless you’ve been living under a rock for the past two decades, you’ve probably heard of this little company called Google. But take the time to ask yourself: What really is Google? A search engine? A self-driving car? The happiest place to work? An app developer? The answer is yes. Whether you’re using Google as…

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    Digital Marketing Weekly Roundup #109 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/february-23-2018/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/february-23-2018/#respond Thu, 22 Feb 2018 18:36:58 +0000 https://blog.tryadhawk.com/?p=7764
  • Publishers warily embrace Amazon program to run their content on Amazon.com
  • Snapchat follows Instagram and now supports animated gifs from GIPHY
  • Bing Ads editor updated with labels for Dynamic Search Ads
  • Google removes 'view image' button on Search by Image feature
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    AdHawk & Unbounce Present: How to Maximize Conversions on Your AdWords Landing Page https://blog.tryadhawk.com/webinars/unbounce-landing-page-conversion-rate-optimization-webinar/ https://blog.tryadhawk.com/webinars/unbounce-landing-page-conversion-rate-optimization-webinar/#comments Tue, 20 Feb 2018 01:41:34 +0000 https://blog.tryadhawk.com/?p=7653 Everyone wants more conversions out of their ads. Duh! But how do you get MORE? There are two ways to drive more conversions on AdWords: Spend More Optimize If you choose #1, great! You can stop reading here. If you’re willing to put in the work to get the most out of your ad dollar,…

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    Digital Marketing Weekly Roundup #108 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/february-16-2018/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/february-16-2018/#respond Fri, 16 Feb 2018 15:00:19 +0000 https://blog.tryadhawk.com/?p=7741
  • Google updates “people also search” feature
  • Instagram story screenshots now prompt a push notification
  • Facebook’s controversial kid’s texting app arrives on Android
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    Digital Marketing Weekly Roundup #107 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/february-9-2018/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/february-9-2018/#respond Fri, 09 Feb 2018 15:45:41 +0000 https://blog.tryadhawk.com/?p=7709
  • Twitter announces profitability
  • Google to launch brand new Google Plus on Android
  • Quora adds new behavioral and contextual ad-targeting options
  • Google AdWords express now has push notifications for missed calls
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    Digital Marketing Weekly Roundup #106 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/february-2-2018/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/february-2-2018/#respond Thu, 01 Feb 2018 20:52:47 +0000 https://blog.tryadhawk.com/?p=7673
  • Facebook survives Q4 despite slowest daily user growth ever
  • YouTube Go is launching in over 130 countries
  • After fuzzy announcements, AT&T and Verizon now have clear 5G roadmaps for 2018
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    Digital Marketing Weekly Roundup #105 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/january-26-2018/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/january-26-2018/#respond Thu, 25 Jan 2018 18:44:43 +0000 https://blog.tryadhawk.com/?p=7656
  • Google rolls out new addition to 'mute this ad' feature
  • Instagram now supports GIFs in stories
  • Twitter is working on a Snapchat-style video sharing tool
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    Hacking Google AdWords for Your Startup https://blog.tryadhawk.com/google-adwords/hacking-google-adwords-for-your-startup/ Thu, 18 Jan 2018 23:24:41 +0000 http://www.tryadhawk.com/blog/?p=240 How to Hack AdWords for Your Startup – Slides, Video Walkthrough, Guide, and Additional Resources During Techstars, we validated two things from our time on the AdWords team at Google: Paid advertising is a lucrative channel for achieving the hockey stick growth model we all crave AdWords is just as mysterious to Bob’s Bait Shop…

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    Digital Marketing Weekly Roundup #104 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/january-19-2018/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/january-19-2018/#respond Thu, 18 Jan 2018 19:43:22 +0000 https://blog.tryadhawk.com/?p=7566
  • Twitter will alert users who may have seen Russian-linked posts
  • Instagram DM's now show when you were last active
  • Google will make page speed a factor in mobile search ranking starting in July
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    5+ B2B AdWords Strategies that will Generate More Leads for Less https://blog.tryadhawk.com/google-adwords/b2b-adwords-lead-generation-strategy/ https://blog.tryadhawk.com/google-adwords/b2b-adwords-lead-generation-strategy/#respond Wed, 17 Jan 2018 17:25:20 +0000 https://blog.tryadhawk.com/?p=7508 AdWords in the B2B space can be brutal. We experience it first hand everyday. There’s low search volume, high competition, and thus extremely expensive CPCs. You’ll need some highly qualified leads and a killer sales funnel to keep customer acquisition costs (CPA) manageable. Instead of burning your cash on expensive and ineffective ads, we’ve got to find…

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    Digital Marketing Weekly Roundup #103 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/january-12-2018/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/january-12-2018/#respond Thu, 11 Jan 2018 20:52:45 +0000 https://blog.tryadhawk.com/?p=7539
  • The New Google Search Console gives you more detailed search performance and indexing data
  • Google to Drop AdWords Review Extensions
  • Facebook is testing a new section of the app specifically for local news and events
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    Digital Marketing Weekly Roundup #102 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/january-5-2018/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/january-5-2018/#respond Fri, 05 Jan 2018 14:50:47 +0000 https://blog.tryadhawk.com/?p=7525
  • Instagram tests letting users post Stories directly to WhatsApp
  • Yahoo Search Results Are Mostly Ads
  • Snapchat considers unstoppable ads
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    Digital Marketing Weekly Roundup #101 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/december-29-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/december-29-2017/#respond Fri, 29 Dec 2017 22:03:48 +0000 https://blog.tryadhawk.com/?p=7505
  • Google notches a win in gender discrimination lawsuit
  • Google officially increases length of snippets in search results
  • Instagram experiments with a standalone messaging app
  • Facebook ‘Messenger Kids’ lets under-13s chat with whom parents approve
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    6 Simple Steps to Successful Remarketing in Google AdWords https://blog.tryadhawk.com/google-adwords/6-simple-steps-to-successful-remarketing-in-google-adwords/ https://blog.tryadhawk.com/google-adwords/6-simple-steps-to-successful-remarketing-in-google-adwords/#respond Wed, 27 Dec 2017 15:28:55 +0000 https://blog.tryadhawk.com/?p=7461 What’s one thing everyday people unanimously hate, but marketers can’t get enough of? No, not ads. TRAFFIC! So much marketing energy goes into getting people to your site, but even if your product or services is THE perfect fit, most website visitors aren’t buying today. Maybe they’re waiting on the next paycheck. Maybe they spilt coffee on…

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    Digital Marketing Weekly Roundup #100 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/roundup-100/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/roundup-100/#respond Fri, 22 Dec 2017 21:55:39 +0000 https://blog.tryadhawk.com/?p=7484 The 100th AdHawk digital marketing weekly roundup is HERE! I know. It’s Friday. Monday is Christmas, so you’re either sitting on a couch not thinking about work, sitting at work not thinking about work, or traveling to see family not thinking about work. So, I’ll keep it simple. This week, we’re sharing the 10 most…

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    Digital Marketing Weekly Roundup #99.5 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/december-15-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/december-15-2017/#respond Thu, 14 Dec 2017 23:48:39 +0000 https://blog.tryadhawk.com/?p=7452
  • Google plans to roll out new Search Console early next year
  • Instagram test adds posts your friends like into your feed
  • AdWords advertisers can use phone numbers & addresses for Google Customer Match Targeting
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    Google AdWords Glossary: 200 Terms + FREE PDF https://blog.tryadhawk.com/google-adwords/google-adwords-glossary/ Tue, 12 Dec 2017 08:00:54 +0000 http://blog.tryadhawk.com/?p=1287 We’ve talked at length about how painful AdWords can be when you’re setting up your campaigns for the first time. What does that button do again? How do I target women in Chicago? Where in the hell do I set up conversion tracking? A number of questions are endless. Unfortunately, the pain for most advertisers doesn’t begin…

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    Digital Marketing Weekly Roundup #99 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/december-8-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/december-8-2017/#respond Thu, 07 Dec 2017 21:40:29 +0000 https://blog.tryadhawk.com/?p=7421
  • Google notches a win in gender discrimination lawsuit
  • Google officially increases length of snippets in search results
  • Instagram experiments with a standalone messaging app
  • Facebook ‘Messenger Kids’ lets under-13s chat with whom parents approve
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    Digital Marketing Weekly Roundup #98 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/december-1-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/december-1-2017/#respond Thu, 30 Nov 2017 21:48:47 +0000 https://blog.tryadhawk.com/?p=7409
  • Facebook drops fee on donations, will match $50m/year, adds mentor feature

  • Google trends now shows data for YouTube search, Google Shopping, News Search, and Image Search
  • There are 25 Million active business profiles on Instagram

  • Amazon commits another $100 million to Alexa Fund for international expansion
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    9 Essential Facebook Ad Tools You Can’t Ignore in 2018 https://blog.tryadhawk.com/facebook-ads/4-of-the-best-facebook-ad-tools/ Tue, 28 Nov 2017 10:38:36 +0000 http://www.tryadhawk.com/blog/?p=89 When it comes to Facebook, people tend to wear their emotions, interests, books they probably haven’t read, hobbies they’re about to get into, and actors they fantasize about on their digital sleeves. Facebook’s average active user likes upwards of 20 pages that assign them to certain behavioral and interest-based groups. Facebook Ads makes this information…

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    The Ultimate AdWords Automated Bid Strategy Guide https://blog.tryadhawk.com/google-adwords/ultimate-automated-bid-strategy-guide/ https://blog.tryadhawk.com/google-adwords/ultimate-automated-bid-strategy-guide/#comments Tue, 21 Nov 2017 20:24:26 +0000 https://blog.tryadhawk.com/?p=7349 How much should we spend for an ad? How do we best adjust our budget? How do we optimize our bids? These are all questions all PPC advertisers face, leaving us feeling like a floating pup in space. Enter: Automated Bid Strategies, Google’s proposed solution to the two most important questions around bidding: Are my…

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    Digital Marketing Weekly Roundup #97 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/november-17-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/november-17-2017/#respond Thu, 16 Nov 2017 21:28:57 +0000 https://blog.tryadhawk.com/?p=7344
  • Firefox drops Yahoo for Google as default search provider
  • Facebook launched collaborative Stories for Groups and Events
  • Facebook launches dynamic ads for auto as mobile starts to ‘replace the showroom'
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    Digital Marketing Weekly Roundup #96 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/november-10-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/november-10-2017/#respond Thu, 09 Nov 2017 19:02:57 +0000 https://blog.tryadhawk.com/?p=7322
  • Twitter doubles character limit to 280, says longer tweets drive more engagement

  • Tencent could play a role redesigning Snapchat following $2B investment

  • Reddit releases the Reddit Conversion Pixel

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    AdWords Frequency Capping Guide: Set Up and Best Practices https://blog.tryadhawk.com/google-adwords/adwords-frequency-capping-guide/ https://blog.tryadhawk.com/google-adwords/adwords-frequency-capping-guide/#respond Tue, 07 Nov 2017 14:47:28 +0000 https://blog.tryadhawk.com/?p=7303 Everything has its limits – like how much ice cream you can possibly gulf down your throat. One or two scoops is good. If it’s Ben and Jerry’s maaaaaybe I’ll push it to three, but as soon as someone offers a 4th or 5th scoop, I’ll never want to look at ice cream ever again.…

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    Digital Marketing Weekly Roundup #95 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/november-3-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/november-3-2017/#respond Fri, 03 Nov 2017 13:40:27 +0000 https://blog.tryadhawk.com/?p=7296
  • Spending plans trigger Facebook stock retreat

  • Bing search revenue grows 15% after averaging 10% growth last year
  • Amazon Q3 ad revenues surpass $1 billion, almost 2x from early 2016

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    18 Digital Marketing Influencers You Need To Follow On Twitter https://blog.tryadhawk.com/twitter-ads/10-digital-marketing-influencers-you-need-to-follow-on-twitter/ https://blog.tryadhawk.com/twitter-ads/10-digital-marketing-influencers-you-need-to-follow-on-twitter/#comments Tue, 31 Oct 2017 08:33:50 +0000 http://www.tryadhawk.com/blog/?p=118 Trying to find worthwhile content within the 500 million tweets sent every day on Twitter can be overwhelming, to say the least. Even if you’re parsing through specific hashtags like #digitalmarketing or #seo, much of it is overgrown with spammers tweeting hundreds of times per minute. Let us help you assuage that frustration with the 18 best digital marketers to…

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    Digital Marketing Weekly Roundup #94 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/october-27-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/october-27-2017/#respond Thu, 26 Oct 2017 21:38:08 +0000 https://blog.tryadhawk.com/?p=7252
  • Twitter may finally have a profitable quarter, and its stock is soaring

  • Linkedin plans to teach all its engineers the basics of using AI
  • Google announces new Poynter partnership to train more news fact checkers globally

  • You can now PayPal friends in Messenger and get help via chat
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    The Best Slack Hacks for Marketers https://blog.tryadhawk.com/marketing-tips/best-slack-hacks/ https://blog.tryadhawk.com/marketing-tips/best-slack-hacks/#comments Wed, 25 Oct 2017 19:57:34 +0000 http://blog.tryadhawk.com/?p=2037 Slack is dominating its crusade against email. In fact, Slack has cut internal email use in half for businesses using the platform. But email isn’t the only industry Slack is turning on its head. Marketing as a whole is changing. For my team, email has hit absolute zero internally, but the value we get from…

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    Digital Marketing Weekly Roundup #93 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/october-20-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/october-20-2017/#respond Fri, 20 Oct 2017 18:49:21 +0000 https://blog.tryadhawk.com/?p=7194
  • Pinterest opens search ads to self-serve advertisers, adds 'autotargeting' option

  • Facebook buys TBH, so Snap couldn't

  • AdWords reveal plans to roll out parallel tracking

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    PPC Advertising Mistakes and Memorable Movie Quotes that Remind Us of Them https://blog.tryadhawk.com/marketing-tips/ppc-mistakes-memorable-movie-quotes/ https://blog.tryadhawk.com/marketing-tips/ppc-mistakes-memorable-movie-quotes/#respond Tue, 17 Oct 2017 23:41:13 +0000 https://blog.tryadhawk.com/?p=7064 PPC Managers disagree on lots of things, and whether The Godfather I or The Godfather II is a better film might be one of those things. There’s one truth, though, that holds true across the AdWorld: managing PPC campaigns can be painstakingly stressful. Take a look in the mirror! How many of your gray hairs…

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    Why We Acquired Automate Ads https://blog.tryadhawk.com/feature-posts/acquired-automate-ads/ https://blog.tryadhawk.com/feature-posts/acquired-automate-ads/#respond Tue, 17 Oct 2017 06:28:50 +0000 https://blog.tryadhawk.com/?p=7130 “Digital advertising is complicated.” If you’ve followed AdHawk for any amount of time, you’ve probably heard us say this more than once. We say it so often because it’s true. Digital advertising is complicated. My co-founder Dan and I know this well having worked in the digital advertising trenches on the AdWords team at Google.…

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    How to Set Up an Ad Schedule Bid Adjustment https://blog.tryadhawk.com/google-adwords/tutorial-tuesday-how-to-set-up-an-ad-schedule-bid-adjustment/ Mon, 16 Oct 2017 13:54:12 +0000 http://www.tryadhawk.com/blog/?p=285 Though it may sound nice, letting your work do itself while you sleep isn’t what it’s cracked up to be in this age of automation. In fact, it can cost you a LOT of money. When you set up a basic search or display campaign on Google AdWords, your campaign defaults to run around the…

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    Google Shopping Holiday AdStravaganza https://blog.tryadhawk.com/webinars/google-shopping-holiday-adstraviganza-free-webinar/ https://blog.tryadhawk.com/webinars/google-shopping-holiday-adstraviganza-free-webinar/#respond Fri, 13 Oct 2017 12:35:58 +0000 https://blog.tryadhawk.com/?p=7072 Welcome to AdHawk’s First Annual Holiday AdStravaganza!  Thanks for confirming, DJ Khaled. We’re excited to unwrap the ultimate Google Shopping Holiday hacks and tactics with you today in this step-by-step webinar tutorial. We’ll be joined by my friends Elizabeth Olinger (Account Manager @ Google) and Mark Feigen (Shopping Product Expert @ AdHawk) to cover everything you need…

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    Digital Marketing Weekly Roundup #92 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/october-13-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/october-13-2017/#respond Thu, 12 Oct 2017 18:10:35 +0000 https://blog.tryadhawk.com/?p=7075
  • Facebook’s News Feed to provide additional information about article sources

  • Snapchat launches context cards to display reviews, maps, and other information on top of snaps

  • Ask Google: Google brings back short SEO Q&A videos

  • Google forced to break the Home Mini to stop it from spying on people

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    Target ROAS Bid Strategy Guide: Maximizing Your Returns on AdWords https://blog.tryadhawk.com/google-adwords/target-roas-bid-strategy/ https://blog.tryadhawk.com/google-adwords/target-roas-bid-strategy/#respond Mon, 09 Oct 2017 14:22:57 +0000 https://blog.tryadhawk.com/?p=7020 Ahh. I remember the first time I sat down and learned Google AdWords. Nothing was more entertaining than learning all the acronyms thrown at me. GOOGLE: PPC, CPC, ROI, ROAS, CPM, CPL, DSP, CTA, CTR, CPA Me: Like Creed, many advertisers can get confused by all the jargon and acronyms thrown around, which is why…

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    Digital Marketing Weekly Roundup #91 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/october-6-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/october-6-2017/#respond Fri, 06 Oct 2017 14:17:49 +0000 https://blog.tryadhawk.com/?p=7043
  • Facebook tests a feature that provides info on article publishers | Engadget

  • New AdWords Alert: Campaigns can now spend up to twice your average daily budgets | Reddit Thread

  • Facebook introduces learning Phase Ad Delivery

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    How to Use Target CPA Bidding to Win Conversions on Google AdWords https://blog.tryadhawk.com/google-adwords/target-cpa-bidding/ https://blog.tryadhawk.com/google-adwords/target-cpa-bidding/#comments Tue, 03 Oct 2017 14:50:10 +0000 https://blog.tryadhawk.com/?p=6991 Hypothetical Situation: Last week, your friend pranked you, making you look like a borderline national embarrassment. You have no choice but to return the favor. Lucky for you, that same friend texts you today saying that he’s coming over. Aha! This is your chance – don’t screw it up. You place the camera down in…

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    Digital Marketing Weekly Roundup #90 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/september-29-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/september-29-2017/#respond Fri, 29 Sep 2017 13:42:28 +0000 https://blog.tryadhawk.com/?p=7012
  • A Guide To Showcase Shopping Ads

  • TV's Decline In 5 Charts

  • Amazon and Google Clash Over Youtube Access 

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    Showcase Shopping Ads: A Simple Marketer’s Guide https://blog.tryadhawk.com/google-adwords/showcase-shopping-ads-guide/ https://blog.tryadhawk.com/google-adwords/showcase-shopping-ads-guide/#respond Mon, 25 Sep 2017 20:08:14 +0000 https://blog.tryadhawk.com/?p=6926 Let’s imagine you’re walking through SoHo after finally deciding to retire your worn out winter boots. Yeah – the boots not even Dr. Scholls can fix. You approach a store championing a giant glass display, with spotlights shining on the 5 hottest pairs of RedWing boots the market has to offer. Then out of the…

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    Digital Marketing Weekly Roundup #89 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/september-22-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/september-22-2017/#respond Thu, 21 Sep 2017 19:34:55 +0000 https://blog.tryadhawk.com/?p=6963
  • How to Hack Google Shopping

  • 27 Instagram Accounts For Design Inspiration

  • Google Makes Updates to Call-Only Ads 

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    Revealed: The Ultimate Shopping Ad Funnel Strategy [+Infographic +Video Walkthrough] https://blog.tryadhawk.com/google-adwords/google-shopping-ad-priority-funnel/ https://blog.tryadhawk.com/google-adwords/google-shopping-ad-priority-funnel/#comments Wed, 20 Sep 2017 15:06:50 +0000 https://blog.tryadhawk.com/?p=6864 Why don’t kittens like to go to the mall? Because they prefer cat-ologues. Why don’t people like to go the mall? Because we prefer the internet. Our preferences around HOW to shop on the internet have changed, too. Last year, 16.1% of e-commerce sales were assisted by Google Shopping ads – up a whopping 78% from 2015. If…

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    The Top Movers Report Set Up Guide https://blog.tryadhawk.com/google-adwords/top-movers-report-guide/ https://blog.tryadhawk.com/google-adwords/top-movers-report-guide/#comments Mon, 18 Sep 2017 13:00:22 +0000 https://blog.tryadhawk.com/?p=6812 Even if you own 3 shares of Facebook stock and it suddenly drops 5 points, you’d probably want to know what’s going on. While this might be a normal sight for Snap investors (only kidding), rational investors monitor fluctuations and attempt to understand the upward and downward drivers. Advertisers should take the same approach to active Google AdWords campaigns. It…

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    Digital Marketing Weekly Roundup #88 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/september-15-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/september-15-2017/#respond Fri, 15 Sep 2017 13:43:44 +0000 https://blog.tryadhawk.com/?p=6912
  • How to Set Up Accelerated Delivery

  • Cryptocurrencies Hit the Digital Marketing Sphere

  • Shopping Ads Get Updated Reporting

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    How to Set Up Accelerated Ad Delivery in AdWords https://blog.tryadhawk.com/google-adwords/accelerated-ad-delivery-setup/ https://blog.tryadhawk.com/google-adwords/accelerated-ad-delivery-setup/#respond Mon, 11 Sep 2017 19:25:19 +0000 https://blog.tryadhawk.com/?p=6803 Imagine this: You’re throwing the hottest neighborhood block party of the summer. Barbecue, games, and that one relative who tells the best stories. All your guests start rolling in, only for you to realize they’re getting pretty thirsty because you forgot to supply drinks! You call over your teenage nephew and urgently ask him to grab as…

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    Digital Marketing Weekly Roundup #87 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/september-8-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/september-8-2017/#respond Thu, 07 Sep 2017 21:09:18 +0000 https://blog.tryadhawk.com/?p=6858
  • Instagram’s test feature lets users share Stories straight to Facebook

  • Amazon plans 2nd headquarters with 50,000 jobs

  • Google Announces New Ad Rotation Updates

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    How to Link Google AdWords to Analytics: Set Up, Tips, and Best Practices https://blog.tryadhawk.com/google-adwords/link-google-adwords-analytics/ https://blog.tryadhawk.com/google-adwords/link-google-adwords-analytics/#respond Thu, 07 Sep 2017 20:23:16 +0000 https://blog.tryadhawk.com/?p=6663 Picture this: It’s your favorite time of day – lunch time. You open your fridge to find three ingredients: two slices of whole wheat bread, a jar of peanut butter, and some leftover jelly. Now, knowing that you have both peanut butter AND jelly in the fridge, would you make yourself just a peanut butter…

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    Digital Marketing Weekly Roundup #86 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/september-1-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/september-1-2017/#respond Thu, 31 Aug 2017 19:49:24 +0000 https://blog.tryadhawk.com/?p=6792
  • How to master Google's updated ad rotation settings
  • Facebook Watch: Sponsored shows are coming next
  • Google introduces video to Google Maps
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    How to Master Ad Rotation in Google AdWords https://blog.tryadhawk.com/google-adwords/ad-rotation-adwords/ https://blog.tryadhawk.com/google-adwords/ad-rotation-adwords/#comments Wed, 30 Aug 2017 17:30:20 +0000 https://blog.tryadhawk.com/?p=5626 *In Drew Carey’s voice* Come on down! Yes you, digital marketer! You’ve won a chance to spin the big wheel on national television! Congratulations on making it this far. You’ve crafted a library of pixel-perfect image ads within your ad group that are ready for the world to see. The issue is, you can only…

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    Troubleshoot Your Faceboook Pixel https://blog.tryadhawk.com/facebook-ads/facebook-pixel-troubleshooting-guide/ https://blog.tryadhawk.com/facebook-ads/facebook-pixel-troubleshooting-guide/#respond Tue, 29 Aug 2017 13:24:38 +0000 https://blog.tryadhawk.com/?p=6430 There’s every likelihood that you’re currently sitting at the depths of a steep learning curve, hopelessly trying to figure out WHY THIS DAMN FACEBOOK PIXEL WON’T WORK!!! Let’s face it, discovering new technology is always exciting, but the learning curve…not so much. For example, here’s how my first crack at Adobe Photoshop went: I heard about how every designer and creative marketer should know…

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    Digital Marketing Weekly Roundup #85 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/august-25-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/august-25-2017/#respond Fri, 25 Aug 2017 14:41:25 +0000 https://blog.tryadhawk.com/?p=6676
  • Google adds a depression screening tool to search results

  • Facebook will live stream over a dozen college football games this year

  • Walmart offering voice shopping via Google Assistant and Home

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    Facebook Pixel Setup Guide https://blog.tryadhawk.com/facebook-ads/facebook-pixel-setup/ https://blog.tryadhawk.com/facebook-ads/facebook-pixel-setup/#comments Thu, 24 Aug 2017 10:00:03 +0000 https://blog.tryadhawk.com/?p=4010 Out of the box, Facebook Ads give you access to some truly amazing tools that help you accomplish three crucial things for your business: Reach Facebook’s 2 billion monthly active users Target super specific groups of these users by their interests, demographics, and behavior on Facebook Measure how people engage with your posts, pictures, videos, ads, and Facebook…

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    Digital Marketing Weekly Roundup #84 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/august-18-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/august-18-2017/#respond Fri, 18 Aug 2017 13:50:13 +0000 https://blog.tryadhawk.com/?p=6551
  • Apple to set aside $1 Billion for original video content
  • Google rolls out controversial "Perspective" API
  • Learn how Google AdWords Works [Infographic]
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    How Google AdWords Works [Infographic] https://blog.tryadhawk.com/google-adwords/how-google-adwords-works/ https://blog.tryadhawk.com/google-adwords/how-google-adwords-works/#comments Fri, 11 Aug 2017 21:53:09 +0000 https://blog.tryadhawk.com/?p=6388 Google AdWords is a genius platform – it gives business owners access to 90% of internet users – but it’s tough to understand what you’re really paying for and why. The Google AdWords auction model isn’t a revolutionary system, but its application to Google search and display networks makes it an extremely efficient and profitable system that helps businesses control how…

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    Digital Marketing Weekly Roundup #83 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/august-11-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/august-11-2017/#respond Fri, 11 Aug 2017 14:29:10 +0000 https://blog.tryadhawk.com/?p=6403
  • Facebook adds new watch tab for original videos
  • AdWords mobile extensions get major upgrade
  • Facebook now favors faster websites
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    Game, Set, Match Types: The Lowdown on AdWords Keyword Matching Options https://blog.tryadhawk.com/google-adwords/game-set-match-types-the-lowdown-on-adwords-keyword-matching-options/ Thu, 10 Aug 2017 12:26:09 +0000 http://blog.tryadhawk.com/?p=456 There are almost too many decisions to make when setting up your AdWords account for the first time. How much money should I spend per day? Are my bids high enough? Do I start with Search, Display, or Search Network with Display Select? The list goes on and on. One of the most common mistakes advertisers…

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    Digital Marketing Weekly Roundup #82 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/august-4-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/august-4-2017/#respond Fri, 04 Aug 2017 13:20:59 +0000 https://blog.tryadhawk.com/?p=6366
  • Google adds new 'save' and 'bookmarking' features
  • Snap joins rivals Facebook and YouTube to Fight Terrorism
  • Twitter Tests $99 subscription for auto-promoted Tweets
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    5 Default Settings in AdWords That Lower Your ROI https://blog.tryadhawk.com/google-adwords/4-default-settings-in-adwords-that-lower-your-roi/ Fri, 04 Aug 2017 10:02:48 +0000 http://blog.tryadhawk.com/?p=469 We’ve all been in situations where you get burned by the “as advertised” description of a product or service you’re interesting in snatching up. Think every child’s toy ever: Or that “friend of friend’s” wedding DJ business: The point is – what you’re promised isn’t always what you get. If you end up with a DJ’ing…

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    Quality Score Explained: Achieving (Near) Perfection https://blog.tryadhawk.com/google-adwords/quality-score-explained/ https://blog.tryadhawk.com/google-adwords/quality-score-explained/#comments Wed, 02 Aug 2017 13:24:06 +0000 http://blog.tryadhawk.com/?p=1641 One of the most frequently asked questions we answered at Google was something along the lines of, “What the hell is a Quality Score, and how the hell do I make it better?” Most advertisers just want their Quality Score explained, and who could blame them? The full formula that determines your Quality score is…

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    Guide to AdWords Account Structure: Set Up and Best Naming Conventions https://blog.tryadhawk.com/google-adwords/adwords-account-structure-guide/ https://blog.tryadhawk.com/google-adwords/adwords-account-structure-guide/#respond Tue, 01 Aug 2017 14:38:35 +0000 https://blog.tryadhawk.com/?p=6250 We preach a few core tenants of successful PPC advertising on the AdHawk blog. First, is setting clear goals for your paid advertising strategy and understanding how you will track performance against those goals. At a basic level, that means properly setting up conversion tracking to follow the KPIs specific to your business. The next…

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    Digital Marketing Weekly Roundup #81 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/july-28-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/july-28-2017/#respond Fri, 28 Jul 2017 13:51:39 +0000 https://blog.tryadhawk.com/?p=6311
  • Jeff Bezos Surpasses Bill Gates as World's Richest Man
  • Twitter's User Growth Goes Nowhere and the Stock is Collapsing
  • What marketers Should Know From Facebook's 2017 Earnings Report
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    Digital Marketing Weekly Roundup #80 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/july-21-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/july-21-2017/#respond Fri, 21 Jul 2017 15:17:15 +0000 https://blog.tryadhawk.com/?p=6235
  • How B2B Sellers are Offering Personalization at Scale
  • Amazon Prime Day's Surprising Effects on AdWords Performance
  • How to Make the Most of Snapchat's New Website Links
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    The Complete Guide to AdWords Location Targeting: Setup, Strategies, and Best Practices https://blog.tryadhawk.com/google-adwords/geo-targeting/ https://blog.tryadhawk.com/google-adwords/geo-targeting/#comments Tue, 18 Jul 2017 13:16:26 +0000 https://blog.tryadhawk.com/?p=6191 There’s a time and place for everything. Like taking a selfie, for example. It’s okay when you’re backpacking around the world. …but not okay when you’re standing in front of an oncoming train. Oof. The same thing applies to Google AdWords. Geotargeting puts ads in front of the right audience at the right place and the…

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    Digital Marketing Weekly Roundup #79 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/july-14-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/july-14-2017/#respond Fri, 14 Jul 2017 15:07:31 +0000 https://blog.tryadhawk.com/?p=6162
  • Complete Guide to Google AdWords Scripts: Set Up and Best Practices
  • How to Add Negative KeyWords in AdWords
  • Facebook Reactions Now More Important Than Likes
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    Complete Guide to Google Adwords Scripts: Set Up and Best Practices https://blog.tryadhawk.com/google-adwords/google-adwords-scripts/ https://blog.tryadhawk.com/google-adwords/google-adwords-scripts/#comments Mon, 10 Jul 2017 15:57:59 +0000 https://blog.tryadhawk.com/?p=5986 Have you ever checked your Google Adwords account, only to find the worst? No matter how much time and effort you put into your AdWords campaigns, some things just don’t go as planned. Depending on how many other hats you’re wearing for the marketing team or business as a whole, you don’t have time to…

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    Digital Marketing Weekly Roundup #78 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/july-7-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/july-7-2017/#respond Thu, 06 Jul 2017 22:00:42 +0000 https://blog.tryadhawk.com/?p=6076
  • 3 Actionable  Instagram Ad Strategies
  • New Dynamic Search Ad Feature
  • AdHawk Leaves Beta [TechCrunch Feature]
  • The post Digital Marketing Weekly Roundup #78 appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #77 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/june-30-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/june-30-2017/#respond Fri, 30 Jun 2017 18:02:20 +0000 https://blog.tryadhawk.com/?p=5789
  • Facebook Hits 2 Billion Monthly Users
  • Google Announces Mobile Performance Test Tool
  • Thoughts on Google's $2.7 Billion Fine
  • The post Digital Marketing Weekly Roundup #77 appeared first on AdHawk Blog.

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    The Future of Voice Search, SEO and PPC: Here’s What You Need to Know https://blog.tryadhawk.com/marketing-tips/voice-search-ppc-seo-optimization-guide/ https://blog.tryadhawk.com/marketing-tips/voice-search-ppc-seo-optimization-guide/#comments Mon, 26 Jun 2017 19:24:08 +0000 https://blog.tryadhawk.com/?p=5703 Society Claims “We Aren’t Talking Anymore.” While that might be true from a social psychology perspective, that’s definitely not true when it comes to voice search. In fact, we are talking to our devices all the time. “Siri, how much does a hippo weigh?” “Okay, Google. What is the temperature outside?” “Alexa. What movies are…

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    Digital Marketing Weekly Roundup #76 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/june-23-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/june-23-2017/#respond Fri, 23 Jun 2017 16:20:43 +0000 https://blog.tryadhawk.com/?p=5732
  • How to Make Google Ads Without Getting Blocked by Google's New Official Blocker
  • Facebook Teaches Machines to Negotiate with Humans
  • How To View Bing Spend in Google Analytics
  • The post Digital Marketing Weekly Roundup #76 appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #75 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/june-16-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/june-16-2017/#respond Fri, 16 Jun 2017 14:48:21 +0000 https://blog.tryadhawk.com/?p=5685
  • How to Boost Your Posts with Facebook Ads
  • 3 Actionable Instagram Ad Strategies
  • Facebook Announces 3 New Ads Features
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    3 Creative Instagram Ad Strategies Every Marketer Can Learn From https://blog.tryadhawk.com/instagram-ads/creative-instagram-ad-strategies-for-marketers/ https://blog.tryadhawk.com/instagram-ads/creative-instagram-ad-strategies-for-marketers/#respond Thu, 15 Jun 2017 22:40:48 +0000 https://blog.tryadhawk.com/?p=5677 Instagram’s aggressive algorithm changes in the last year may be angering content creators, but there’s no time for digital marketers to sulk about the decrease in organic views. Paying to acquire new customers was bound to happen, and the good news is the cost can be justified if you create high-performing ads. Paid distribution in…

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    How to Boost Your Posts with Facebook Ads https://blog.tryadhawk.com/marketing-tips/boost-facebook-ads/ https://blog.tryadhawk.com/marketing-tips/boost-facebook-ads/#comments Tue, 13 Jun 2017 13:28:06 +0000 https://blog.tryadhawk.com/?p=5499 Remember the good old days when your Facebook posts organically reached 100% of your fans? If it feels like forever ago, that’s because it was. The last time Facebook pages were seeing over 8% organic reach was way back in 2013 and that number is getting smaller and smaller by the day. Viral publishers like…

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    How to Use the Target Search Page Location Bid Strategy https://blog.tryadhawk.com/google-adwords/target-search-page-location-bid-strategy/ https://blog.tryadhawk.com/google-adwords/target-search-page-location-bid-strategy/#comments Fri, 09 Jun 2017 16:10:35 +0000 https://blog.tryadhawk.com/?p=5479 You’re hungry. You’re an avid AdHawk blog reader. You’ll accept no less than the top spot. Heck, if you ain’t first (on the SERP), you’re last. If retired memes like DJ Khaled can work their way back to the top, so can you…in search engine rankings. If you know that the top position of the…

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    Digital Marketing Weekly Roundup #74 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/june-9-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/june-9-2017/#respond Fri, 09 Jun 2017 14:31:42 +0000 https://blog.tryadhawk.com/?p=5651
  • The New Chrome and Safari will Reshape the Web
  • 6 Principles of Effective Facebook Ad Design
  • Google Demo Day 2017
  • The post Digital Marketing Weekly Roundup #74 appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #73 https://blog.tryadhawk.com/marketing-tips/june-2-2017/ https://blog.tryadhawk.com/marketing-tips/june-2-2017/#respond Thu, 08 Jun 2017 22:06:17 +0000 https://blog.tryadhawk.com/?p=5603
  • Instagram Ads can Now be Linked to Your Messenger Account
  • What Makes a Showcase Shopping Ad?
  • Introducing "Maximize Conversions" Automated Bid Strategy
  • The post Digital Marketing Weekly Roundup #73 appeared first on AdHawk Blog.

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    6 Design Principles of Effective Facebook Ads https://blog.tryadhawk.com/facebook-ads/facebook-ad-design-principles/ https://blog.tryadhawk.com/facebook-ads/facebook-ad-design-principles/#respond Fri, 02 Jun 2017 21:08:26 +0000 https://blog.tryadhawk.com/?p=5477 The modern consumer doesn’t need to channel surf for hours just to settle for Sharknado or the Anatomy of a Grizzly Attack. The consumer of today is given exactly what they want to see whenever they feel like seeing it. Literally. Facebook is worth half a billion dollars because its algorithm feeds them content that…

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    Digital Marketing Weekly Roundup #72 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/may-26-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/may-26-2017/#respond Fri, 26 May 2017 15:34:58 +0000 https://blog.tryadhawk.com/?p=5518
  • Google Marketing Next Recap
  • Marketing Tech Investment Forecast
  • Facebook Increases Budget for Entertainment
  • The post Digital Marketing Weekly Roundup #72 appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #71 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/may-18-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/may-18-2017/#respond Fri, 19 May 2017 13:46:35 +0000 https://blog.tryadhawk.com/?p=5485
  • Historical Quality Score Data Now Available in AdWords
  • Google Infiltrates iPhone with Google Assistant
  • Facebook Admits 10th Measurement Mistake Since September
  • The post Digital Marketing Weekly Roundup #71 appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #70 https://blog.tryadhawk.com/marketing-tips/digital-marketing-weekly-roundup-70/ https://blog.tryadhawk.com/marketing-tips/digital-marketing-weekly-roundup-70/#respond Fri, 12 May 2017 14:17:41 +0000 https://blog.tryadhawk.com/?p=5451
  • Optimizing for Googles 'Answer Boxes'
  • Facebook Unveils New 'Collections' Ad Set
  • Snap Introduces It's Self-Serve Interface
  • The post Digital Marketing Weekly Roundup #70 appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #69 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/may-5-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/may-5-2017/#respond Fri, 05 May 2017 13:53:18 +0000 https://blog.tryadhawk.com/?p=5440
  • How to Optimize for Voice Search
  • Google Introduces Remarketing Lists for Search Ads
  • How to Set Up a Facebook Messenger Ad
  • The post Digital Marketing Weekly Roundup #69 appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #68 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/april-28-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/april-28-2017/#respond Fri, 28 Apr 2017 18:10:51 +0000 https://blog.tryadhawk.com/?p=5422
  • Mobile Surpasses 50% of All Digital Ad Spend
  • Quora Makes Pitch to Advertisers
  • Half of Page-1 Results are Now HTTPS
  • The post Digital Marketing Weekly Roundup #68 appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #67 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/digital-marketing-weekly-roundup-67/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/digital-marketing-weekly-roundup-67/#respond Fri, 21 Apr 2017 15:07:53 +0000 https://blog.tryadhawk.com/?p=5413
  • Another Reason to Love Gmail Ads
  • Snapchat to Launch Self Service Ads
  • Instagram Stories Passes Snapchat in Daily User Count
  • The post Digital Marketing Weekly Roundup #67 appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #66 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/digital-marketing-weekly-roundup-66/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/digital-marketing-weekly-roundup-66/#respond Fri, 14 Apr 2017 15:35:44 +0000 https://blog.tryadhawk.com/?p=5394
  • Comedic Relief for the Hardworking Marketer
  • Google Hints at New Quality Score Metrics
  • Local Search Rankings Factor Survey
  • The post Digital Marketing Weekly Roundup #66 appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #65 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/april-7-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/april-7-2017/#respond Fri, 07 Apr 2017 13:42:54 +0000 https://blog.tryadhawk.com/?p=5376
  • Snapchat Wins April Fools Gold
  • Bing Introduces Local Search Chatbot
  • E-commerce Consumers Care More About Products than Brands
  • The post Digital Marketing Weekly Roundup #65 appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #64 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/march-31-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/march-31-2017/#respond Fri, 31 Mar 2017 17:22:09 +0000 https://blog.tryadhawk.com/?p=5368
  • Facebook vs. Google: The Battle of Header/Exchange Bidding
  • Dynamic Search Gets More Dynamic
  • 400,000 =  5,000? Chase Faces Intriguing Ad Results
  • The post Digital Marketing Weekly Roundup #64 appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #63 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/march-24-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/march-24-2017/#respond Fri, 24 Mar 2017 15:26:21 +0000 https://blog.tryadhawk.com/?p=5346
  • Facebook Adds 'near me' Searches
  • Google Dilutes Exact Match
  • Domain Restricted Google Searches [how to]
  • The post Digital Marketing Weekly Roundup #63 appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #62 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/march-17-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/march-17-2017/#respond Fri, 17 Mar 2017 14:15:35 +0000 https://blog.tryadhawk.com/?p=5325
  • PPC March Madness
  • Target Outshare Bid Strategy
  • [New] Facebook Messenger Day Stories
  • The post Digital Marketing Weekly Roundup #62 appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #61 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/march-10-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/march-10-2017/#respond Fri, 10 Mar 2017 15:36:42 +0000 https://blog.tryadhawk.com/?p=5298
  • 7 Snapchat Accounts Every Marketer Should Follow
  • Google Shrinking View-Through Conversion Window Default
  • The Ultimate Growth Hacking Sourcebook
  • The post Digital Marketing Weekly Roundup #61 appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #60 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/march-3-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/march-3-2017/#respond Thu, 02 Mar 2017 16:42:02 +0000 https://blog.tryadhawk.com/?p=5281
  • Snap Inc.'s IPO
  • AdWords Expanded Text Ads Might Get Even Longer
  • Do Google's Own Ads Affect Auctions and Bid Prices?
  • The post Digital Marketing Weekly Roundup #60 appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #59 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/february-24-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/february-24-2017/#respond Fri, 24 Feb 2017 15:29:36 +0000 https://blog.tryadhawk.com/?p=5254
  • YouTube Says Goodbye to 30 Second 'Unskippable' Ads
  • Facebook Taps into Live Video Ads
  • Benedict Evans Compares Facebook and Snapchat
  • The post Digital Marketing Weekly Roundup #59 appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #58 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/february-15-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/february-15-2017/#respond Fri, 17 Feb 2017 20:11:40 +0000 https://blog.tryadhawk.com/?p=5212
  • Snap Inc. Aims for $22.2B Valuation
  • New ETA Test Tool by AdHawk
  • Get Blueprint Certified
  • The post Digital Marketing Weekly Roundup #58 appeared first on AdHawk Blog.

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    Advertiser’s Guide to AdWords Expanded Text Ads https://blog.tryadhawk.com/google-adwords/adwords-expanded-text-ads-guide/ https://blog.tryadhawk.com/google-adwords/adwords-expanded-text-ads-guide/#comments Mon, 13 Feb 2017 04:44:59 +0000 https://blog.tryadhawk.com/?p=5160 On February 1st, 2017, Google permanently moved advertisers to the AdWords Expanded Text Ads format for search campaigns – the first major change to text ads in the 16 years since AdWords’ creation. Despite the proposed benefits for advertisers (which we’ll talk about soon!), there is one downside to this change: 15 years of advertising data and…

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    Digital Marketing Weekly Roundup #57 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/february-10-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/february-10-2017/#respond Fri, 10 Feb 2017 17:01:19 +0000 https://blog.tryadhawk.com/?p=5140
  • Google Fixed a Big Problem with AMP
  • Facebook Augments Reporting with Measurement Partnerships
  • Snapchat Launches Ad Tech Platform 2.0
  • The post Digital Marketing Weekly Roundup #57 appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #56 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/february-3-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/february-3-2017/#respond Fri, 03 Feb 2017 15:09:15 +0000 https://blog.tryadhawk.com/?p=5128
  • Twitter Gets Some Super Bowl Love
  • Google Launches Ads Added by Adwords
  • Snapchat Launches Facebook Inspired Ad Tech
  • The post Digital Marketing Weekly Roundup #56 appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #55 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/january-27-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/january-27-2017/#respond Fri, 27 Jan 2017 15:48:12 +0000 https://blog.tryadhawk.com/?p=5116
  • Deep Dive with Uber's Growth Strategist
  • Bing Links with AdWords
  • Facebook Testing News Feed-Style Ads In Messenger
  • The post Digital Marketing Weekly Roundup #55 appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #54 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/january-20-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/january-20-2017/#respond Fri, 20 Jan 2017 17:12:43 +0000 https://blog.tryadhawk.com/?p=5096
  • Snapchat Targets Ads Around Real Life Purchases
  • Google Implements New Way to Share on YouTube
  • The 5 Marketing Assets You Need to Create Now
  • The post Digital Marketing Weekly Roundup #54 appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #53 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/january-13-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/january-13-2017/#respond Fri, 13 Jan 2017 16:08:52 +0000 https://blog.tryadhawk.com/?p=5067
  • Share Negative Keywords Lists Across Accounts
  • AOL Reveals BrandBuilder
  • Snapchat Testing New Ad Features
  • The post Digital Marketing Weekly Roundup #53 appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #52 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/january-6-2017/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/january-6-2017/#respond Fri, 06 Jan 2017 16:58:13 +0000 https://blog.tryadhawk.com/?p=5032
  • Digital Marketing Weekly Roundup 1 Year Anniversary 
  • Facebook Releases Government Requests Report
  • Beat Banner Blindness with Great Design
  • The post Digital Marketing Weekly Roundup #52 appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #51 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/december-30-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/december-30-2016/#respond Fri, 30 Dec 2016 16:23:27 +0000 https://blog.tryadhawk.com/?p=5015
  • The AMP Traffic Conundrum
  • Facebook Copies Snapchat...Again
  • Amazon Infiltrates Product Listing Ads on AdWords
  • The post Digital Marketing Weekly Roundup #51 appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #50 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/december-23-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/december-23-2016/#respond Fri, 23 Dec 2016 16:00:18 +0000 https://blog.tryadhawk.com/?p=5000
  • Google Maps Rolls Out Promoted Places
  • A Crash Course on A/B Testing Facebook Campaigns
  • Introducing: Live Audio by Facebook
  • The post Digital Marketing Weekly Roundup #50 appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #49 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/december-16-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/december-16-2016/#respond Fri, 16 Dec 2016 16:26:45 +0000 https://blog.tryadhawk.com/?p=4970
  • Snapchat's Most Important Launch of 2016
  • Google Ranking Factors Survey
  • Facebook Let's You Create Multiple Ad Sets at Once
  • The post Digital Marketing Weekly Roundup #49 appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #48 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/december-9-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/december-9-2016/#respond Fri, 09 Dec 2016 15:46:13 +0000 https://blog.tryadhawk.com/?p=4850
  • Target holiday travelers with airport bid adjustments
  • Apple revives iAd platform
  • How biases impact ppc performance
  • The post Digital Marketing Weekly Roundup #48 appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #47 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/december-2-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/december-2-2016/#respond Fri, 02 Dec 2016 16:18:56 +0000 https://blog.tryadhawk.com/?p=4823
  • How to Create a Growth Driven Content Marketing Strategy
  • 5 Reasons Why HTTPS Should be Enabled on Your Website
  • Get Set Up With Responsive Ads
  • The post Digital Marketing Weekly Roundup #47 appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #46 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/november-25-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/november-25-2016/#respond Fri, 25 Nov 2016 15:41:59 +0000 https://blog.tryadhawk.com/?p=4806
  • 5 Things Every Digital Marketer can be Thankful for this Holiday Season
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    Digital Marketing Weekly Roundup #45 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/november-18-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/november-18-2016/#respond Fri, 18 Nov 2016 15:22:48 +0000 https://blog.tryadhawk.com/?p=4777
  • Exercises for content creators and ad managers
  • Facebook admits misreporting analytics
  • Preparing your business for mobile first indexing
  • The post Digital Marketing Weekly Roundup #45 appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #44 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/november-11-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/november-11-2016/#respond Fri, 11 Nov 2016 15:51:15 +0000 https://blog.tryadhawk.com/?p=4759
  • AMA with creator of the Lean Startup Movement, Steve Blank
  • 60 Minutes on Social Media Influencers
  • Facebook implements ad-to-messenger capabilites
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    Digital Marketing Weekly Roundup #43 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/november-4-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/november-4-2016/#respond Fri, 04 Nov 2016 14:45:35 +0000 https://blog.tryadhawk.com/?p=4745
  • Reddit upping its advertising initiative
  • Industry Trend Report from PWC
  • How to crush your holiday sales
  • The post Digital Marketing Weekly Roundup #43 appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #42 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/october-28-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/october-28-2016/#respond Thu, 27 Oct 2016 21:59:41 +0000 https://blog.tryadhawk.com/?p=4658
  • A study of content-based growth
  • Is Twitter on its last legs?
  • AMA with Facebook App Ads Data Scientist
  • The post Digital Marketing Weekly Roundup #42 appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #41 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/october-21-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/october-21-2016/#respond Fri, 21 Oct 2016 14:53:20 +0000 https://blog.tryadhawk.com/?p=4626
  • Google launches click-to-message extensions
  • What you need to know about the new Facebook campaign planner
  • How to use your podcast as an influencer marketing machine
  • The post Digital Marketing Weekly Roundup #41 appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #40 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/october-13-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/october-13-2016/#comments Thu, 13 Oct 2016 20:23:05 +0000 https://blog.tryadhawk.com/?p=4512
  • 7 Principles to Master Growth Marketing
  • Nielson Study Reveals Best Time to Show Ads
  • Facebook Tests Ads in Groups
  • The post Digital Marketing Weekly Roundup #40 appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #39 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/october-7-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/october-7-2016/#respond Fri, 07 Oct 2016 14:33:40 +0000 https://blog.tryadhawk.com/?p=4492
  • Deep dive into Dynamic Ad Extensions
  • [Case Study] What Makes People Unfollow Brands on Social
  • Is Snapchat really worth $25 Billion?
  • The post Digital Marketing Weekly Roundup #39 appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #38 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/september-30-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/september-30-2016/#respond Fri, 30 Sep 2016 15:20:31 +0000 https://blog.tryadhawk.com/?p=4479
  • Twitter Moments
  • Facebook Mis-Reported Video Views
  • Cross-Platform Ad Accounts
  • The post Digital Marketing Weekly Roundup #38 appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #37 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/september-23-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/september-23-2016/#respond Fri, 23 Sep 2016 15:03:03 +0000 https://blog.tryadhawk.com/?p=4450
  • How to Create Long Form Content (Backed by Science)
  • Marketers lose $100 million to mobile app advertising fraud
  • 5 High-Tech Trends that Will Change SEO For Good
  • The post Digital Marketing Weekly Roundup #37 appeared first on AdHawk Blog.

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    2 simple tests for optimizing your sales funnel https://blog.tryadhawk.com/marketing-tips/2-simple-tests-optimizing-sales-funnel/ https://blog.tryadhawk.com/marketing-tips/2-simple-tests-optimizing-sales-funnel/#respond Wed, 21 Sep 2016 14:31:05 +0000 https://blog.tryadhawk.com/?p=4412 Sales funnels are hard to design because we have so many options. We can choose other ad networks, create multiple landing pages, and target different customers. Frankly, trying to test every variable gets overwhelming. We suggest starting with big questions and running simple tests to isolate key variables. In Why Driving Paid Traffic To a Squeeze Page…

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    Digital Marketing Weekly Roundup #36 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/september-16-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/september-16-2016/#respond Fri, 16 Sep 2016 14:53:21 +0000 https://blog.tryadhawk.com/?p=4396
  • iOS 10 and Ad Tracking
  • Optimizing Ads like a Data Scientist
  • Mining hidden data for AdWords Search Campaigns
  • The post Digital Marketing Weekly Roundup #36 appeared first on AdHawk Blog.

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    Optimize Ads Like a Data Scientist (Even if You Hate Math) https://blog.tryadhawk.com/marketing-tips/optimize-ads-like-data-scientist-even-hate-math/ https://blog.tryadhawk.com/marketing-tips/optimize-ads-like-data-scientist-even-hate-math/#respond Wed, 14 Sep 2016 15:12:11 +0000 https://blog.tryadhawk.com/?p=4368 We recently stumbled upon How to Build 44,000 Facebook Fans in 3 Months by Sean Everett. Sean documents the experiences of his friend Chin Fong who … well … went from zero to 44K Facebook fans in 3 months… for $800! There are a gazillion … “How I achieved [unbelievable result] by … … [doing…

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    A Guide to AdWords Account Access: MCCs, Granting, and Managing Access Levels https://blog.tryadhawk.com/google-adwords/adwords-account-access/ https://blog.tryadhawk.com/google-adwords/adwords-account-access/#comments Tue, 13 Sep 2016 15:22:44 +0000 http://blog.tryadhawk.com/?p=2609 If you’re currently managing an AdWords Account or trying to gain access to another person’s AdWords Account, there are a few things Google makes hard to understand with AdWords account access: Who has access to your Google AdWords account What the different management access levels mean How to give employees management access to your AdWords…

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    Digital Marketing Weekly Roundup #35 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/september-9-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/september-9-2016/#respond Fri, 09 Sep 2016 00:56:04 +0000 https://blog.tryadhawk.com/?p=4356
  • Push notifications that don't suck
  • Facebook doesn't like your slow website
  • Understanding Facebook Ad Frequency
  • The post Digital Marketing Weekly Roundup #35 appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #34 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/september-2-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/september-2-2016/#respond Fri, 02 Sep 2016 14:49:19 +0000 https://blog.tryadhawk.com/?p=4290
  • IBM's AI Computer Edits a TV Spot for a Blockbuster Movie
  • Facebook pressures advertisers to cut mobile page load speeds
  • 4 Steps to update your boring Thank You Page into your highest converting page
  • And more!
  • The post Digital Marketing Weekly Roundup #34 appeared first on AdHawk Blog.

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    The 4 Best Google Shopping Data Feed Tools https://blog.tryadhawk.com/google-adwords/google-shopping-data-feed-tools/ https://blog.tryadhawk.com/google-adwords/google-shopping-data-feed-tools/#respond Wed, 31 Aug 2016 16:27:23 +0000 https://blog.tryadhawk.com/?p=4219 You know what really grinds my gears? Google’s Merchant Center. Sure, it’s an incredible tool, and essential to every eCommerce business trying to grow sales online. But seriously, it’s a pain. First you have to figure out how to export your products in a very specific format (which is no small task, even if you’re…

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    Digital Marketing Weekly Roundup #33 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/august-26-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/august-26-2016/#respond Fri, 26 Aug 2016 15:24:22 +0000 https://blog.tryadhawk.com/?p=4148
  • Preparing your AdWords account for the holidays
  • Exploring Facebook's ad preferences area
  • Let website visitors message you on Twitter
  • The post Digital Marketing Weekly Roundup #33 appeared first on AdHawk Blog.

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    4 Marketing Twitter Chats that Don’t Suck https://blog.tryadhawk.com/twitter-ads/marketing-twitter-chats/ https://blog.tryadhawk.com/twitter-ads/marketing-twitter-chats/#respond Wed, 24 Aug 2016 16:44:46 +0000 https://blog.tryadhawk.com/?p=4131 Times are tough for Marketers on Twitter these days. With all the automated spammy bologna out there, it’s not only tough to find quality content, but also get your quality content noticed. Twitter lists are just an attempt to get you to follow them back and click on their crap. Twitter DM’s are all automated.…

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    Digital Marketing Weekly Roundup #32 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/august-19-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/august-19-2016/#respond Fri, 19 Aug 2016 15:01:38 +0000 https://blog.tryadhawk.com/?p=4111
  • 5 Content Marketing Idea-Generation Tools
  • Tips for Advertising with Search Partners on Google
  • The benefit of generating bite-sized content
  • The post Digital Marketing Weekly Roundup #32 appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #31 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/august-12-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/august-12-2016/#respond Fri, 12 Aug 2016 14:50:34 +0000 https://blog.tryadhawk.com/?p=4042
  • What the top 100 marketing blogs can teach us about Blog Design (Q4 2016)
  • Facebook battles Ad Blockers
  • The most shared Olympic ad ever
  • Merkle's Q2 2016 Digital Marketing Report
  • The post Digital Marketing Weekly Roundup #31 appeared first on AdHawk Blog.

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    The Best Marketing Blog Designs: 3,000+ Data Points from the Top 100 https://blog.tryadhawk.com/marketing-tips/best-blog-designs/ https://blog.tryadhawk.com/marketing-tips/best-blog-designs/#comments Sun, 07 Aug 2016 14:12:23 +0000 https://blog.tryadhawk.com/?p=3922 Digital Marketing is like an open-book test in high school… The answers are all there, you just need to know where to look.    Every decision your business faces – choosing between a red or green purchase button or redesigning your website – has been encountered by hundreds of marketers before you.  Many have failed.…

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    5 New AdWords Strategies You’ll Need this Holiday Season (2016 Edition) https://blog.tryadhawk.com/google-adwords/2016-holiday-advertising-strategies/ https://blog.tryadhawk.com/google-adwords/2016-holiday-advertising-strategies/#comments Fri, 05 Aug 2016 19:47:11 +0000 https://blog.tryadhawk.com/?p=3976 The “Holiday Season” breaks the only 2 rules of being a holiday: Holidays occur the same time every year Holidays exempt you from work Sure, Christmas is and always has been on December 25th, but in the eCommerce and online marketing world, the Holiday Season comes earlier and earlier every year. If you don’t prepare your…

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    Digital Marketing Weekly Roundup #30 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/august-5-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/august-5-2016/#respond Fri, 05 Aug 2016 18:22:48 +0000 https://blog.tryadhawk.com/?p=3970
  • What your business can get sued for saying during the Rio Olympics
  • Everything you need to know about new AdWords features going into Q4
  • How to optimize your ads based on device behavior
  • Instagram (*cough* Facebook) copies Snapchat
  • The post Digital Marketing Weekly Roundup #30 appeared first on AdHawk Blog.

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    Google AdWords Review Extensions https://blog.tryadhawk.com/google-adwords/review-extensions/ https://blog.tryadhawk.com/google-adwords/review-extensions/#comments Thu, 04 Aug 2016 20:32:04 +0000 http://blog.tryadhawk.com/?p=3960 Updated January 2018 – AdWords is discontinuing Review Extensions on AdWords Search. If you have Search Ads with Review Extensions, follow the steps below to stay up-to-date. Our original review extensions guide is included for nostalgia’s sake and our Ad Extension Guidebook has been updated accordingly. 2018 Update: Review Extensions Discontinued Google kicked off 2018…

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    Digital Marketing Roundup #28 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/july-22-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/july-22-2016/#respond Fri, 22 Jul 2016 14:30:41 +0000 http://blog.tryadhawk.com/?p=3479
  • AdWords Launches Price Extensions
  • Amazon controlled 74% of all Online Purchases today
  • Content Marketing Mistakes to Avoid
  • The post Digital Marketing Roundup #28 appeared first on AdHawk Blog.

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    Content Marketing Mistakes to Avoid Like the Plague https://blog.tryadhawk.com/opt-in-podcast/content-marketing-mistakes-avoid-like-plague-podcast/ https://blog.tryadhawk.com/opt-in-podcast/content-marketing-mistakes-avoid-like-plague-podcast/#comments Thu, 21 Jul 2016 14:59:23 +0000 http://blog.tryadhawk.com/?p=3365
  • Why good content marketing can’t be cheap or easy
  • The dangers of using words like kick-ass and mofo to make yourself standout
  • Some tips on weaving your sales pitch inside of your content without looking shady
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    [New Update] AdWords Price Extensions – Setup & Best Practice Guide https://blog.tryadhawk.com/google-adwords/price-extensions/ https://blog.tryadhawk.com/google-adwords/price-extensions/#comments Tue, 19 Jul 2016 13:33:57 +0000 http://blog.tryadhawk.com/?p=3350 [Update – March 24th, 2017] This guide now reflects the launch of Price Extensions on all devices & its compatibility with 23 additional languages and currencies! Only the latest and greatest on the AdHawk Blog 🤗 It’s time to celebrate! Google added another ad extension to your advertising arsenal – Price Extensions. I assume you don’t have…

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    Digital Marketing Roundup #27 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/july-15-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/july-15-2016/#respond Fri, 15 Jul 2016 14:44:32 +0000 http://blog.tryadhawk.com/?p=3338
  • Pokemon Go is already changing Local Advertising
  • The art of hiring sales people
  • 15 tips for writing ad text headlines
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    The Art of Hiring the Best Sales People Possible – Listen First https://blog.tryadhawk.com/opt-in-podcast/listen-first-sales-podcast/ https://blog.tryadhawk.com/opt-in-podcast/listen-first-sales-podcast/#respond Thu, 14 Jul 2016 16:31:17 +0000 http://blog.tryadhawk.com/?p=3329
  • The "other" golden rule of Sales
  • What a good first sales hire looks like for most companies
  • The best questions to ask a potential sales hire in an interview
  • The resources you can use to make hiring a salesperson easy
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    Bing Ads Guide: The Image Ad Extension https://blog.tryadhawk.com/bing-ads/image-ad-extension/ https://blog.tryadhawk.com/bing-ads/image-ad-extension/#respond Tue, 12 Jul 2016 17:57:33 +0000 http://blog.tryadhawk.com/?p=3191 Bing Ads rarely deviates from its role model, Google AdWords. In fact, Bing has pretty much followed Google AdWords move-for-move in creating a bid auction marketplace for advertisers. There are a few nifty features Bing has tested in the past to try and sway new users. Today we’re breaking down Image Ad Extensions for Bing Ads. Why…

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    Digital Marketing Roundup #26 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/july-8-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/july-8-2016/#respond Fri, 08 Jul 2016 14:54:36 +0000 http://blog.tryadhawk.com/?p=3290
  • How to Advertise on Snapchat
  • The Top 10 U.S. Cities for Tech Startups
  • Facebook changes it's image text rule... sort-of
  • The post Digital Marketing Roundup #26 appeared first on AdHawk Blog.

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    How to Use the Top vs. Other Report in 3 Easy Steps https://blog.tryadhawk.com/google-adwords/top-vs-other-report/ https://blog.tryadhawk.com/google-adwords/top-vs-other-report/#comments Thu, 07 Jul 2016 17:39:15 +0000 http://blog.tryadhawk.com/?p=3260 How do we feel when we see our content or ads on top of Google’s Search Results? Well, don’t get ahead of yourself, Dicaprio. It’s 1997. You won’t see an Oscar for nearly 20 years. Just because your ad is at the top doesn’t mean your campaign is smooth sailing.  A common misconception in Google Adwords is…

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    9 Tips to Jumpstart Your Snapchat Marketing Strategy https://blog.tryadhawk.com/snapchat-ads/snapchat-marketing-best-practices/ https://blog.tryadhawk.com/snapchat-ads/snapchat-marketing-best-practices/#comments Tue, 05 Jul 2016 16:25:32 +0000 http://blog.tryadhawk.com/?p=3234 Don Draper and the real Mad Men understood advertising & marketing. They KNEW that long-term success depends on how flexible you are as a marketer. How good are you at adapting to change? Search Engine Marketing didn’t exist 16 years ago. Social Media Marketing didn’t exist 10 years ago. Facebook advertising for businesses didn’t exist 5 years…

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    Digital Marketing Roundup #25 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/july-1-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/july-1-2016/#comments Fri, 01 Jul 2016 15:34:40 +0000 http://blog.tryadhawk.com/?p=3247
  • It's time to join Snapchat, Facebook, and Twitter with Live Video
  • 33 Retargeting Campaigns you've never heard of
  • Facebook: Our Mobile-App Overlord
  • The post Digital Marketing Roundup #25 appeared first on AdHawk Blog.

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    All Aboard the Live Video Hype Train! https://blog.tryadhawk.com/opt-in-podcast/aboard-live-video-hype-train-podcast/ https://blog.tryadhawk.com/opt-in-podcast/aboard-live-video-hype-train-podcast/#respond Thu, 30 Jun 2016 19:56:31 +0000 http://blog.tryadhawk.com/?p=3183
  • Why live video could be a compelling addition to you digital marketing strategy
  • What it takes to make yourself interesting to a live video audience
  • Some live video pioneers you should be taking notes from
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    7 Digital Marketing Lessons from this year’s 7 Biggest Hollywood Blockbusters https://blog.tryadhawk.com/marketing-tips/digital-marketing-lessons-from-hollywood/ https://blog.tryadhawk.com/marketing-tips/digital-marketing-lessons-from-hollywood/#respond Mon, 27 Jun 2016 14:35:49 +0000 http://blog.tryadhawk.com/?p=3158 “There has been an awakening… have you felt it?” After years of cheesy voice over trailers and desperate ad campaigns that make the marketer inside of you cringe, Hollywood marketing efforts may be hitting their stride.  Movies like Deadpool, Star Wars, Pitch Perfect 2, The Big Short, and more have doubled their return on investment…

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    Digital Marketing Roundup #24 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/june-24-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/june-24-2016/#respond Fri, 24 Jun 2016 14:59:41 +0000 http://blog.tryadhawk.com/?p=3133
  • Apple is building a car
  • A master guide to YouTube Ads
  • Social Media Image size cheatsheet [downloadable]
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    The Advertiser’s Guide to YouTube Video Ads https://blog.tryadhawk.com/google-adwords/youtube-video-ads/ https://blog.tryadhawk.com/google-adwords/youtube-video-ads/#comments Wed, 22 Jun 2016 17:28:48 +0000 http://blog.tryadhawk.com/?p=3096 Advertising on YouTube gives you and your business access to 1 billion engaged people. It’s a 2 billion eyeball opportunity you simply can not pass up. Getting started, though, is no small task. There are annoying nuances with YouTube ads that make set up and reporting tricky. Even with proper set-up, it can be tough to understand how…

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    Ohh, Snap! The Marketer’s Guide to Snapchat Ads https://blog.tryadhawk.com/snapchat-ads/snapchat-advertising-overview/ https://blog.tryadhawk.com/snapchat-ads/snapchat-advertising-overview/#respond Mon, 20 Jun 2016 17:50:39 +0000 http://blog.tryadhawk.com/?p=3067 Snapchat: you might know it as that “thing where my niece looks at her phone and contorts her face into shapes never thought possible.” But that thing that so many in the advertising world have deemed “too immature a market” is now a force to be reckoned with. A 100 MILLION user force, to be…

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    Digital Marketing Roundup #23 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/june-17-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/june-17-2016/#respond Fri, 17 Jun 2016 13:14:25 +0000 http://blog.tryadhawk.com/?p=3049
  • Microsoft's Acquisition of LinkedIn and YOU
  • YouTube builds an awesome tool just for small businesses
  • Facebook tracking in-store purchases
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    How to Make “Damme” Good YouTube Ads Without Jean-Claude Van Damme https://blog.tryadhawk.com/marketing-tips/damme-good-youtube-ads/ https://blog.tryadhawk.com/marketing-tips/damme-good-youtube-ads/#respond Mon, 13 Jun 2016 14:48:01 +0000 http://blog.tryadhawk.com/?p=3024 YouTube is THE place to advertise. With 4 billion views per day, YouTube has more engaged eyes and ears than any other platform. That said, there are 300 HOURS of new content uploaded to YouTube EVERY MINUTE. Advertising gives you access to these engaged audiences for a fraction of the money and effort it takes…

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    Digital Marketing Roundup #22 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/june-10-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/june-10-2016/#respond Fri, 10 Jun 2016 15:23:52 +0000 http://blog.tryadhawk.com/?p=3016
  • Google AdWords Ad Creative Library
  • The 57 best Wordpress plug-ins
  • Why cute kitten YouTube videos are the key to productivity
  • The post Digital Marketing Roundup #22 appeared first on AdHawk Blog.

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    Are Kitten YouTube Videos the Secret to Time Management? https://blog.tryadhawk.com/opt-in-podcast/kitten-youtube-videos-secret-time-management-podcast/ https://blog.tryadhawk.com/opt-in-podcast/kitten-youtube-videos-secret-time-management-podcast/#respond Wed, 08 Jun 2016 16:23:58 +0000 http://blog.tryadhawk.com/?p=3002
  • The secrets to managing your time effectively
  • The tools you should be leveraging to make time management easier
  • Why browsing YouTube clips of kittens may actually be a good thing to do during your work day

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    Social Media: Your Most Important Customer Service Tool https://blog.tryadhawk.com/marketing-tips/social-media-your-most-important-customer-success-tool/ Tue, 07 Jun 2016 14:00:41 +0000 http://www.tryadhawk.com/blog/?p=61 Social media can be an extremely powerful tool when it comes to providing excellent customer service. In this week’s post, we’ll cover: How To Dominate Social Media Customer Service  Facebook Customer Service Twitter Customer Service Dealing With The Haters Great Customer Service as a Competitive Advantage Respond No More Than Twice 78% of consumers have…

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    Digital Marketing Roundup #21 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/june-21-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/june-21-2016/#comments Fri, 03 Jun 2016 10:25:47 +0000 http://blog.tryadhawk.com/?p=2992
  • The State of Business Emails [Hubspot]
  • Social Media is the largest news source for adults
  • Snapchat surpasses Twitter in daily active users
  • The post Digital Marketing Roundup #21 appeared first on AdHawk Blog.

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    Digital Marketing Roundup #20 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/may-27-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/may-27-2016/#respond Fri, 27 May 2016 16:10:49 +0000 http://blog.tryadhawk.com/?p=2980
  • Every change coming to AdWords by 2017
  • 6 Awesome ways to target audiences on Twitter
  • The rapid rise of video advertising spend
  • The post Digital Marketing Roundup #20 appeared first on AdHawk Blog.

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    Google Summit 2016: 10 New Features Every Marketer Should Know https://blog.tryadhawk.com/google-adwords/google-summit-2016/ https://blog.tryadhawk.com/google-adwords/google-summit-2016/#comments Tue, 24 May 2016 19:53:43 +0000 http://blog.tryadhawk.com/?p=2948 The 2016 Google Innovation Summit is in the books. 6 different Google executives took the stage to break down the latest improvements to its core product line: Google Advertising Network, AdWords, Maps, and Analytics platforms. For the past 6 months, Google dished out some small tastes of what was likely to come at the Summit:…

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    Digital Marketing Roundup #19 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/may-20-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/may-20-2016/#respond Fri, 20 May 2016 15:18:31 +0000 http://blog.tryadhawk.com/?p=2933
  • 100 Marketing Growth Hacks
  • Who is Scott Galloway?...And Why You Should Care
  • Big News and Bold Insights From Twitter
  • The post Digital Marketing Roundup #19 appeared first on AdHawk Blog.

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    Leveraging Empirical Content Marketing to Accelerate Sales https://blog.tryadhawk.com/opt-in-podcast/leveraging-empirical-content-marketing-accelerate-sales-podcast/ https://blog.tryadhawk.com/opt-in-podcast/leveraging-empirical-content-marketing-accelerate-sales-podcast/#comments Wed, 18 May 2016 13:38:42 +0000 http://blog.tryadhawk.com/?p=2926
  • The concept behind Empirical Content Marketing
  • Why Kevin thinks distributing content isn’t worth your time
  • What the God of Statistics, Nate Silver, can teach marketers about writing compelling content
  • The post Leveraging Empirical Content Marketing to Accelerate Sales appeared first on AdHawk Blog.

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    23 Gifs that Sum Up PPC Advertising https://blog.tryadhawk.com/marketing-tips/ppc-gifs/ https://blog.tryadhawk.com/marketing-tips/ppc-gifs/#comments Tue, 17 May 2016 16:43:20 +0000 http://blog.tryadhawk.com/?p=2890 If pictures speak 1,000 words, and Gifs are just a series of pictures stitched together, prepare yourself for a 2,000,000 word post explaining PPC Marketing. Tweet us your favorites @AdHawk 1. Setting Up Your First AdWords Campaign 2. And you think you’re good to go after launching said campaign 3. But your broad match keywords…

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    Digital Marketing Weekly Roundup #18 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/may-13-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/may-13-2016/#respond Fri, 13 May 2016 14:41:57 +0000 http://blog.tryadhawk.com/?p=2877
  • Must Know Facebook Updates
  • Google Bans Ads from A Controversial Industry
  • [Tutorial] Setting Up Your Instagram Ad Account
  • The post Digital Marketing Weekly Roundup #18 appeared first on AdHawk Blog.

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    5 Ways to Add Some Razzle-Dazzle to your Digital Ads https://blog.tryadhawk.com/marketing-tips/3-ways-to-add-some-razzle-dazzle-to-your-digital-ads-content/ https://blog.tryadhawk.com/marketing-tips/3-ways-to-add-some-razzle-dazzle-to-your-digital-ads-content/#comments Thu, 12 May 2016 13:51:52 +0000 http://www.tryadhawk.com/blog/?p=108 It’s time to move away from your boring text ads and monotonous 280 characters. There are too many people fighting for your piece of the digital pie for you to continue pushing plain content. Take a look at these 5 tips to give your camoflagued ads a little razzle dazzle. 5 ways to create more…

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    7 Google Analytics Custom Reports You Need to Understand Your Customers https://blog.tryadhawk.com/marketing-tips/google-analytics-custom-reports/ https://blog.tryadhawk.com/marketing-tips/google-analytics-custom-reports/#respond Mon, 09 May 2016 15:28:06 +0000 http://blog.tryadhawk.com/?p=2840 Google Analytics is an essential tool for online businesses. Here, Diane from PinnacleCart eCommerce breaks down 7 Google Analytics Custom Reports from expert analysts you need to truly understand how your customers behave. As an eCommerce store manager, you already understand the value of knowing your customer: Where did they come from? Who are they? How long did…

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    What To Do When Your Market Changes Quickly https://blog.tryadhawk.com/opt-in-podcast/dave-balter-mobile-app-revolution/ https://blog.tryadhawk.com/opt-in-podcast/dave-balter-mobile-app-revolution/#respond Sat, 07 May 2016 18:14:30 +0000 http://blog.tryadhawk.com/?p=2857
  • How word of mouth marketing has evolved over time
  • What a "Top 5 List" is and how you can use one to define your role
  • The one thing that most marketers get wrong
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    Digital Marketing Weekly Roundup #17 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/may-6-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/may-6-2016/#respond Fri, 06 May 2016 16:53:10 +0000 http://blog.tryadhawk.com/?p=2861
  • A Complete Guide To AdWords Ad Extensions [Infographic]
  • Why Kobe Bryant might be a PPC Expert in another Lifetime
  • Marketing the Next Web Way: Some Serious Content
  • The post Digital Marketing Weekly Roundup #17 appeared first on AdHawk Blog.

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    The Complete Guide to AdWords Ad Extensions https://blog.tryadhawk.com/google-adwords/adwords-ad-extensions/ https://blog.tryadhawk.com/google-adwords/adwords-ad-extensions/#comments Tue, 03 May 2016 23:07:07 +0000 http://blog.tryadhawk.com/?p=2635 [As seen on TV voice] Do YOU want to make your ad stand out from the competition? Do YOU want to improve your clickthrough rate (CTR)? Do YOU want an easy way to instantly improve your Quality Score? If you answered YES, YES and YES, it’s time to master AdWords Ad Extensions. Satisfaction guaranteed (if you…

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    Digital Marketing Weekly Roundup #16 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/april-29-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/april-29-2016/#respond Fri, 29 Apr 2016 14:08:21 +0000 http://blog.tryadhawk.com/?p=2805
  • What SpyFu Learned from an Audit of Over $320MM in Ad Spend
  • A Marketers Greatest Tool Might not be What You Think
  • 20+ Hilarious Examples of False Advertising
  • The post Digital Marketing Weekly Roundup #16 appeared first on AdHawk Blog.

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    Google’s Secrets to Dominating Your Mobile App Advertising https://blog.tryadhawk.com/opt-in-podcast/googles-secrets-dominating-mobile-app-advertising-podcast/ https://blog.tryadhawk.com/opt-in-podcast/googles-secrets-dominating-mobile-app-advertising-podcast/#respond Thu, 28 Apr 2016 13:28:03 +0000 http://blog.tryadhawk.com/?p=2788
  • When businesses should start thinking about building a mobile app to increase customer engagement
  • The tools that are vital to measuring app performance
  • Common mistakes to avoid when you're advertising your mobile app for the first time
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    Startup L. Jackson on Why Vanity Metrics Suck https://blog.tryadhawk.com/opt-in-podcast/startup-l-jackson/ https://blog.tryadhawk.com/opt-in-podcast/startup-l-jackson/#respond Thu, 21 Apr 2016 14:57:54 +0000 http://blog.tryadhawk.com/?p=2777
  • What it takes to create a insanely popular social media brand like Startup L. Jackson
  • Why optimizing for vanity metrics can be bad for your business
  • Some of the big reasons why businesses fail quickly
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    How to Add Negative Keywords in AdWords https://blog.tryadhawk.com/google-adwords/negative-keywords-adwords/ https://blog.tryadhawk.com/google-adwords/negative-keywords-adwords/#comments Tue, 19 Apr 2016 13:24:31 +0000 http://blog.tryadhawk.com/?p=2718 Creating campaigns in AdWords is easy. (Don’t agree? Here are some great Search, Gmail Ads, and Display campaign tutorials). Optimizing campaigns, on the other hand, still scratches the heads of most experienced AdWords advertisers. It’s also the most essential part of managing effective, profitable campaigns. Since most advertisers start with broad match keywords & general display…

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    50+ Digital Marketing Quotes to Kickstart Your Day https://blog.tryadhawk.com/marketing-tips/digital-marketing-quotes/ https://blog.tryadhawk.com/marketing-tips/digital-marketing-quotes/#comments Mon, 18 Apr 2016 16:56:38 +0000 http://blog.tryadhawk.com/?p=2728 The life of a digital marketer can bring about some awesomely high highs, and a ton of painfully low lows. When that campaign you spent hours on explodes with hundreds of conversions overnight, well, it may just be the best feeling in the world. Now I don’t know about you, but for me, the highs never…

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    Digital Marketing Weekly Roundup #15 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/april-15-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/april-15-2016/#respond Fri, 15 Apr 2016 14:26:04 +0000 http://blog.tryadhawk.com/?p=2699
  • How to Optimize Videos for Conversions
  • The Ecommerce Guide to Google Shopping
  • A Guide to AdWords Account Access
  • The post Digital Marketing Weekly Roundup #15 appeared first on AdHawk Blog.

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    The e-Commerce Google Shopping Guide https://blog.tryadhawk.com/google-adwords/google-shopping-guide/ https://blog.tryadhawk.com/google-adwords/google-shopping-guide/#comments Thu, 14 Apr 2016 15:26:52 +0000 http://blog.tryadhawk.com/?p=2625 Simply put, Google Shopping is the best AdWords tool for e-commerce businesses to sell more stuff and make more money online. With traditional Search and Display ads, users click on your ads before they have all the relevant information they may need before purchasing one of your products. Google Shopping campaigns allow you to put your…

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    Secrets to Hiring a Digital Advertising Agency https://blog.tryadhawk.com/opt-in-podcast/hiring-digital-advertising-agency/ https://blog.tryadhawk.com/opt-in-podcast/hiring-digital-advertising-agency/#respond Wed, 13 Apr 2016 14:29:08 +0000 http://blog.tryadhawk.com/?p=2620
  • Why hiring an agency to manage your digital advertising can be a game changer for your business
  • What to look for when hiring an agency for the first time
  • Why hiring an agency doesn't mean you get to stop paying attention to your performance metrics
  • The post Secrets to Hiring a Digital Advertising Agency appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #14 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/april-8-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/april-8-2016/#respond Fri, 08 Apr 2016 14:57:16 +0000 http://blog.tryadhawk.com/?p=2604
  • How to Target Your Ads to Airports on AdWords
  • 7 Easy Ways to Earn Backlinks to Your Site
  • The Best Free Stock Photo Sites
  • The post Digital Marketing Weekly Roundup #14 appeared first on AdHawk Blog.

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    How to Target & Make Bid Adjustments to Airports https://blog.tryadhawk.com/google-adwords/target-airports/ https://blog.tryadhawk.com/google-adwords/target-airports/#comments Tue, 05 Apr 2016 08:54:04 +0000 http://blog.tryadhawk.com/?p=2258 Airports are one of the most granular and thus powerful geotargeting options offered by Google AdWords. Airport geotargeting, by definition, is a type of location targeting for AdWords display and search campaigns that allows you to show your ads to people who are currently inside airports (source: Google AdWords Glossary). By exclusively targeting airports, you can…

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    Why Every Business Should Have a Podcast https://blog.tryadhawk.com/opt-in-podcast/every-business-podcast-meta-podcast/ https://blog.tryadhawk.com/opt-in-podcast/every-business-podcast-meta-podcast/#respond Sun, 03 Apr 2016 14:50:07 +0000 http://blog.tryadhawk.com/?p=2538
  • Why a podcast should be in your 2017 business roadmap
  • How to capture an audience
  • How to execute planning & production like a pro
  • The post Why Every Business Should Have a Podcast appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #13 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/april-1-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/april-1-2016/#respond Fri, 01 Apr 2016 14:38:09 +0000 http://blog.tryadhawk.com/?p=2573
  • How to Target Ads Based on an Audience's Income
  • Up and Coming PPC Trends
  • Early Impact of Google's Removal of Side Ads
  • The post Digital Marketing Weekly Roundup #13 appeared first on AdHawk Blog.

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    10 Top Marketing Podcasts to Geek Out On https://blog.tryadhawk.com/marketing-tips/10-top-marketing-podcasts/ https://blog.tryadhawk.com/marketing-tips/10-top-marketing-podcasts/#respond Wed, 30 Mar 2016 17:09:59 +0000 http://blog.tryadhawk.com/?p=1840 I have a confession to make: I’m addicted to podcasts. My dependency on them started all the way back in 2008. It was innocent enough at first—a little Radiolab here and there as I walked to and from class. Nothing crazy, right? Well, before I knew it, I was hooked. Curse you Jad Abumrad. Now podcasts fill up…

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    A Guide to AdWords Income Targeting: Set Up & Optimization https://blog.tryadhawk.com/google-adwords/income-targeting/ https://blog.tryadhawk.com/google-adwords/income-targeting/#comments Tue, 29 Mar 2016 12:00:10 +0000 http://blog.tryadhawk.com/?p=2266 One of the most powerful use-cases for online advertising is the use of existing customer data to expand your business’ market share. Your current customers all have one crucial thing in common – they were all willing to pay you. No, this shouldn’t be groundbreaking news. And yet, it gives you the best starting point for who…

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    Online Advertising Madness – This Year’s Final Four https://blog.tryadhawk.com/online-advertising/final-four-2016/ https://blog.tryadhawk.com/online-advertising/final-four-2016/#respond Mon, 28 Mar 2016 18:39:29 +0000 http://blog.tryadhawk.com/?p=2452 We began with 64. The field quickly dwindled down to 32. 16 emerged. 8 battled through. Now 4 remain. We’re not talking basketball. We’re talking online advertising. In this interactive download, we break down the 64 most important strategies, features, tools, and reports across Google AdWords, Facebook Ads, Twitter Ads, Bing Ads, and Instagram Ads.…

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    Digital Marketing Weekly Roundup #12 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/march-25-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/march-25-2016/#respond Fri, 25 Mar 2016 17:03:08 +0000 http://blog.tryadhawk.com/?p=2432
  • How to Enable Call Extensions in AdWords
  • Increase Your Performance on Instagram Ads
  • Utilizing Medium as an Ad Tool
  • The post Digital Marketing Weekly Roundup #12 appeared first on AdHawk Blog.

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    AdWords Call Extensions: Setup & Best Practice Guide https://blog.tryadhawk.com/google-adwords/adwords-call-extensions/ Fri, 25 Mar 2016 10:00:14 +0000 http://www.tryadhawk.com/blog/?p=24 If your business is the type that lives and breaths phone calls—shoutout to Santarpio’s Pizza in East Boston—enabling Call Extensions in your Google AdWords campaigns should be a no brainer. AdWords Call Extensions allow advertisers to show their phone number within their ads, making it easy for customers to call and place an order, check office…

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    How the Internet is Training the Next Generation of CMOs https://blog.tryadhawk.com/opt-in-podcast/how-the-internet-is-training-the-next-generation-of-cmos-podcast/ https://blog.tryadhawk.com/opt-in-podcast/how-the-internet-is-training-the-next-generation-of-cmos-podcast/#respond Wed, 23 Mar 2016 15:31:31 +0000 http://blog.tryadhawk.com/?p=2415
  • How Social Tables grew to thousands of customers and hundreds of employees
  • What marketers can do to adjust their marketing strategy during periods of rapid company growth
  • Why you should leverage your company culture as a marketing tool
  • How the internet is training the next generation of marketing all-stars
  • The post How the Internet is Training the Next Generation of CMOs appeared first on AdHawk Blog.

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    Digital Marketing Weekly Roundup #11 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/march-18-2016/ Fri, 18 Mar 2016 14:54:32 +0000 http://blog.tryadhawk.com/?p=2361
  • Buzzfeed Opens "Swarm" Ad Format
  • 15 Must Read Articles for SaaS
  • Take Complete Control Over Geo-Targeting
  • The post Digital Marketing Weekly Roundup #11 appeared first on AdHawk Blog.

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    Hiten Shah on Batman, Robin, and the Success of KISSmetrics https://blog.tryadhawk.com/opt-in-podcast/hiten-shah-podcast/ https://blog.tryadhawk.com/opt-in-podcast/hiten-shah-podcast/#respond Fri, 18 Mar 2016 13:55:54 +0000 https://blog.tryadhawk.com/?p=4281
  • How to create meaningful content that resonates with your customers
  • What marketers need to know about using Snapchat
  • Why Batman and Robin exemplify the perfect co-founder duo
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    Why Your Facebook Ads Strategy Isn’t Working https://blog.tryadhawk.com/opt-in-podcast/facebook-ads-strategy-isnt-working/ https://blog.tryadhawk.com/opt-in-podcast/facebook-ads-strategy-isnt-working/#respond Thu, 17 Mar 2016 14:12:50 +0000 https://blog.tryadhawk.com/?p=4240
  • The differences between Facebook and Google AdWords
  • Why ad fatigue is a real thing
  • The hidden gems in Facebook Ads that will take your business to the next level
  • The post Why Your Facebook Ads Strategy Isn’t Working appeared first on AdHawk Blog.

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    15 Must-Read Blog Posts for any SaaS Entrepreneur https://blog.tryadhawk.com/marketing-tips/must-read-saas-blogs-2016/ https://blog.tryadhawk.com/marketing-tips/must-read-saas-blogs-2016/#comments Tue, 15 Mar 2016 21:06:56 +0000 http://blog.tryadhawk.com/?p=2041 We combed through 100s of the most influential business blog posts to bring you the 15 must-reads and their key takeaways for turning your startup into a marketing giant. Software as a service hasn’t just revamped the tools and services businesses use to be successful; it’s changing every aspect of the business journey. These 15…

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    Building Relationships to Catapult Your Content Marketing Strategy https://blog.tryadhawk.com/opt-in-podcast/relationships-catapult-content-marketing-strategy/ https://blog.tryadhawk.com/opt-in-podcast/relationships-catapult-content-marketing-strategy/#respond Tue, 15 Mar 2016 13:58:12 +0000 https://blog.tryadhawk.com/?p=4231
  • Where content marketers can go to find their audience
  • How to capture that audience once it’s found
  • What new tools marketers can leverage to build those helpful relationships online
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    How to Target & Adjust Bids to Commercial Areas in AdWords https://blog.tryadhawk.com/google-adwords/target-commercial-areas/ https://blog.tryadhawk.com/google-adwords/target-commercial-areas/#respond Tue, 15 Mar 2016 10:00:39 +0000 http://blog.tryadhawk.com/?p=2247 Central Commercial Areas are areas with a high concentration of business real estate such as office buildings, restaurants, shopping malls, and service stations (source: Google AdWords Glossary). This option lets you quickly segment out all of the metropolis areas in a certain geographic area. In other words, if you want to exclusively target densely populated areas…

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    Digital Marketing Weekly Roundup #10 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/march-11-2016/ Fri, 11 Mar 2016 17:31:08 +0000 http://blog.tryadhawk.com/?p=2228
  • 12 Downloadable Google Analytics Custom Reports
  • The Master List of Slack Hacks for Marketers
  • The Right Way to Measure Your Company's Growth
  • The post Digital Marketing Weekly Roundup #10 appeared first on AdHawk Blog.

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    What College Parties Can Teach You About Marketing https://blog.tryadhawk.com/opt-in-podcast/kyle-york-dyn-marketing/ https://blog.tryadhawk.com/opt-in-podcast/kyle-york-dyn-marketing/#respond Fri, 11 Mar 2016 17:06:42 +0000 https://blog.tryadhawk.com/?p=4218
  • What college parties and football can teach you about marketing and sales
  • How a tech startup doesn't have to be in a big tech center like San Francisco or New York
  • The importance of focusing on brand identity and brand relevancy
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    Announcing: Opt-In! A Podcast for Marketers https://blog.tryadhawk.com/marketing-tips/announcing-opt-in-podcast/ https://blog.tryadhawk.com/marketing-tips/announcing-opt-in-podcast/#respond Thu, 10 Mar 2016 21:20:11 +0000 http://blog.tryadhawk.com/?p=2338 A weekly podcast that digs into the marketing and sales strategies used by the world’s fastest growing companies. Each week, host Dan Pratt sits down with marketing and sales influencers across the globe to uncover actionable strategies that marketers of all sophistocation levels can use to make their business more successful. You can subscribe on…

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    How to Target the Coveted College Student Market with AdWords https://blog.tryadhawk.com/google-adwords/target-college-students-google-adwords/ https://blog.tryadhawk.com/google-adwords/target-college-students-google-adwords/#comments Wed, 09 Mar 2016 21:10:02 +0000 http://blog.tryadhawk.com/?p=2144 Millenials are a pain to market to… especially if you don’t have the right tools. What makes this group uniquely difficult to market to and yet more valuable than any other demographic? What we know about College-Aged Americans (18-23) sheds light on this question: They use between two and three tech devices daily (Dan Schawbel, Forbes)…

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    Digital Marketing Weekly Roundup #9 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/march-4-2016/ Fri, 04 Mar 2016 15:23:20 +0000 http://blog.tryadhawk.com/?p=2093
  • Free Google Docs Keyboard Shortcut Cheat Sheet
  • How to Apply the AdWords Shared Budget Tool
  • If Facebook Ads Could Talk
  • The post Digital Marketing Weekly Roundup #9 appeared first on AdHawk Blog.

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    The 35 Must-Know Google Docs Keyboard Shortcuts https://blog.tryadhawk.com/marketing-tips/google-docs-shortcuts/ https://blog.tryadhawk.com/marketing-tips/google-docs-shortcuts/#comments Wed, 02 Mar 2016 21:27:55 +0000 http://blog.tryadhawk.com/?p=2081 Google offers hundreds of keyboard shortcuts to streamline productivity within Google Drive & Google Docs. These can help you slice through documents and halve the amount of time spent editing, formatting, and designing your docs. That said, spending hours trying to memorize the hundreds of shortcuts provided by Google can do more harm than good…

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    How to Apply the AdWords Shared Budget Tool https://blog.tryadhawk.com/google-adwords/adwords-shared-budget/ https://blog.tryadhawk.com/google-adwords/adwords-shared-budget/#respond Tue, 01 Mar 2016 16:32:13 +0000 http://blog.tryadhawk.com/?p=2072 The AdWords Shared Budget tool might just be the greatest AdWords tool to get overlooked by advertisers. Ok, so it may not be the greatest (the award should go to the Search Terms Report), but it’s definitely close. Businesses that are looking to simplify campaign management can use the AdWords Shared Budget tool to do exactly what…

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    If Facebook Ads Could Talk: What your Facebook Ads Really Say https://blog.tryadhawk.com/facebook-ads/what-your-facebook-ads-really-say/ https://blog.tryadhawk.com/facebook-ads/what-your-facebook-ads-really-say/#respond Mon, 29 Feb 2016 15:28:35 +0000 http://blog.tryadhawk.com/?p=2059 For the past 4 years, I have been deep in the AdWords/Facebook Ads world. This experience on the advertiser side of the aisle changes the way I experience ads as a Facebook and Google user. Specifically, looking at Facebook ads in my newsfeed is like watching sausages get made – I can immediately identify the secret…

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    Digital Marketing Weekly Roundup #8 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/february-26-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/february-26-2016/#respond Fri, 26 Feb 2016 15:21:47 +0000 http://blog.tryadhawk.com/?p=2045
  • Hubspot: From Zero to IPO
  • Confessions of an Ex-Googler: 3 AdWords Secrets
  • Google Removes Side Ads from Search Page
  • The post Digital Marketing Weekly Roundup #8 appeared first on AdHawk Blog.

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    10 Chrome Extensions to Instantly Become a Better Marketer https://blog.tryadhawk.com/marketing-tips/marketing-chrome-extensions/ https://blog.tryadhawk.com/marketing-tips/marketing-chrome-extensions/#comments Wed, 24 Feb 2016 06:45:28 +0000 http://blog.tryadhawk.com/?p=1940 Let’s face it. Being a marketer in 2017 ain’t easy. We have more access to information, tools, and resources to the point that it is overwhelming. Just look at the headache-inducing graphic below: Fortunately, somewhere inside all that noise exists a few tools that are music to our marketing ears. From SlackBots to marketing software to…

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    Google says: No More Side Ads for Search https://blog.tryadhawk.com/google-adwords/no-more-side-ads/ https://blog.tryadhawk.com/google-adwords/no-more-side-ads/#respond Tue, 23 Feb 2016 15:16:16 +0000 http://blog.tryadhawk.com/?p=2025 Google Search is getting a major facelift – removing side ads from search results worldwide. The news is spreading quickly among advertisers, seeing as this is one of the most significant changes to Search since its inception in 2000. A Google spokesperson confirmed with SearchEngineLand that the right side of desktop search results will still…

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    Digital Marketing Weekly Roundup #7 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/february-19-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/february-19-2016/#respond Fri, 19 Feb 2016 17:26:29 +0000 http://blog.tryadhawk.com/?p=1910
  • The 10 Best Chrome Extensions for Marketers
  • How Top CMOs Conquer Early Stage Marketing
  • Twitter + Giphy = Awesome
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    How to Set Up Enhanced CPC Bid Strategy in Adwords https://blog.tryadhawk.com/how-to/enhanced-cpc-bid-strategy/ https://blog.tryadhawk.com/how-to/enhanced-cpc-bid-strategy/#respond Tue, 16 Feb 2016 12:15:46 +0000 http://blog.tryadhawk.com/?p=1902 Most advertisers know the end goal for winning the AdWords game. It’s pretty simple in theory—you want to increase the total number of conversions you see over a period of time, while decreasing your cost for each one of those conversions. Simple in theory always ends up being more work than you imagined, but today we’re…

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    AdWords Tips & Tricks Live – Original Dashboard Walkthrough https://blog.tryadhawk.com/webinars/adwords-tips-and-tricks-live/ https://blog.tryadhawk.com/webinars/adwords-tips-and-tricks-live/#respond Mon, 15 Feb 2016 22:34:36 +0000 http://blog.tryadhawk.com/?p=1905 Being ex-Googlers, we’re constantly asked questions like “What’s the best way to hack your quality score?”, or “How the hell do I get in touch with my assigned Google Account rep?”. We’ll typically write blog posts for the ones that are asked over and over again (like the two mentioned above), but sometimes a single…

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    Digital Marketing Weekly Roundup #6 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/february-12-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/february-12-2016/#respond Fri, 12 Feb 2016 17:27:00 +0000 http://blog.tryadhawk.com/?p=1884
  • The Ultimate Digital Advertising Tutorial Library
  • How to Guest Blog Like a Champ
  • User Onboarding Tactics to Drive Growth
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    Online Advertising Video Tutorials – 85+ Videos https://blog.tryadhawk.com/how-to/online-advertising-video-tutorials/ https://blog.tryadhawk.com/how-to/online-advertising-video-tutorials/#comments Thu, 11 Feb 2016 19:15:51 +0000 http://blog.tryadhawk.com/?p=1844 We’re big fans of efficiency here at AdHawk. If we come across a strategy or tool that will help us shave a couple minutes off of our daily workflow, we’ll pretty much adopt it overnight (shout out to Slack Hacks). It’s a big reason why we built AdHawk… automated day-to-day ad campaign optimization? Yes please. We also…

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    Twitter Introduces First View Ads https://blog.tryadhawk.com/twitter-ads/first-view-ads/ https://blog.tryadhawk.com/twitter-ads/first-view-ads/#respond Tue, 09 Feb 2016 14:17:59 +0000 http://blog.tryadhawk.com/?p=1801 Good news for all of you marketers that have been begging Twitter for better reach and more consistent placement on the Twitter Ads platform! Today, Twitter introduced a new ad placement they’re calling First View Ads to answer your prayers. Let’s take a look at what they are how to leverage them moving forward. What Are First…

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    How to Set Up AdWords Call Tracking https://blog.tryadhawk.com/google-adwords/adwords-call-tracking/ https://blog.tryadhawk.com/google-adwords/adwords-call-tracking/#comments Tue, 09 Feb 2016 15:32:33 +0000 http://blog.tryadhawk.com/?p=1799 Digital Advertising has changed the way we track, attribute, and report on our marketing budget forever. For the most part, the tracking metrics provided by online ads aren’t easily applied to more traditional advertising and outbound marketing like sponsorships, billboards, banners, and flyer marketing. Fortunately, Google has chipped away at this problem by allowing you…

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    Digital Marketing Weekly Roundup #5 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/february-5-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/february-5-2016/#respond Fri, 05 Feb 2016 16:33:56 +0000 http://blog.tryadhawk.com/?p=1775
  • 3 Influencer Marketing Tools You Should Master
  • Instagram Doubles Video Ad Length to 60 Seconds
  • 9 Simple Steps to Better Headlines
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    The Headline Checklist: Remarkable Titles in 9 Idiot-Proof Steps https://blog.tryadhawk.com/content-marketing/headline-checklist/ https://blog.tryadhawk.com/content-marketing/headline-checklist/#comments Thu, 04 Feb 2016 14:23:25 +0000 http://blog.tryadhawk.com/?p=1735 I’m kind of like that Russian IT guy who hacked into the coffee machine at his office and was able to run a script to have it pour him a cup in the exact time it took him to walk over there. You know, someone who creates a processes for everything they do more than once. Of…

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    Instagram Launches 60 Second Video Ads: How to Use the Extra 30 Seconds https://blog.tryadhawk.com/instagram-ads/instagram-video-ads/ https://blog.tryadhawk.com/instagram-ads/instagram-video-ads/#respond Wed, 03 Feb 2016 19:29:30 +0000 http://blog.tryadhawk.com/?p=1720 Instagram doubles the length of video ads from 30 to 60 seconds. Since its public launch in October of 2015, Instagram Ads have hit the ground running, introducing shoppable ads, carousel ads, and direct app downloads. This launch reinforces a number of current market trends: Companies demanding social-focused media campaigns Facebook’s attack on YouTube’s video monopoly Lengthening Video ads…

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    The Best FREE Stock Image Sites for All Situations [2017] https://blog.tryadhawk.com/feature-posts/8-attribution-free-stock-image-sites-for-all-your-blogging-advertising-design-needs/ Wed, 03 Feb 2016 11:38:00 +0000 http://blog.tryadhawk.com/?p=415 Let’s walkthrough a quick hypothetical here: You’re finishing up a blog post about, say,  “The Best FREE Stock Image Sites for All Situations [2017]” and you realize that it stinks there’s a lot left to be desired. One of the best resources for spicing up posts, or, at least making your content look legit is to slap a couple Sepia-filtered pics…

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    How to Set Up Google AdWords Conversion Tracking to Your Page https://blog.tryadhawk.com/google-adwords/adwords-conversion-tracking/ https://blog.tryadhawk.com/google-adwords/adwords-conversion-tracking/#comments Tue, 02 Feb 2016 13:41:16 +0000 http://blog.tryadhawk.com/?p=1686 The ability to track the way users interact with your website is one of the core practices of being an effective digital marketer. In case you missed 2014, the year of marketing data (Forbes) fear not! You can set up AdWords conversion tracking in less than 3 minutes by following this step-by-step walkthrough. Step 1: Access the Conversions Toolbox…

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    Digital Marketing Weekly Roundup #4 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/january-29-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/january-29-2016/#respond Fri, 29 Jan 2016 15:27:58 +0000 http://blog.tryadhawk.com/?p=1664
  • Achieve a (near) Perfect Quality Score on Adwords Every Time
  • Facebook Continues to Dismantle the Like Button
  • 2 Attributes of the 10x Marketer
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    See Which Websites Show Your Google Display Ads (+ Examples!) https://blog.tryadhawk.com/google-adwords/which-websites-show-my-display-ads/ https://blog.tryadhawk.com/google-adwords/which-websites-show-my-display-ads/#comments Tue, 26 Jan 2016 16:16:48 +0000 http://blog.tryadhawk.com/?p=1581 The Google AdWords Display Network is the largest and most visited website group on the internet. In fact, the Display Network has the ability to reach 90% of Internet users worldwide and includes more than 2 million publisher sites. Examples of Google AdWords Display Network websites: The Google Display Network: The group of websites that…

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    Digital Marketing Weekly Roundup #3 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/january-22-2016/ https://blog.tryadhawk.com/digital-marketing-weekly-roundup/january-22-2016/#comments Fri, 22 Jan 2016 15:40:28 +0000 http://blog.tryadhawk.com/?p=1540
  • Uncovering the Ever-Changing SEO Mystery
  • The Best and Worst Emoji Etiquette by Businesses
  • Everything You Need to Know About Landing Pages
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    Marketing with Emojis: The 20 Best & Worst Emoji Marketing Campaigns https://blog.tryadhawk.com/feature-posts/emoji-marketing/ Thu, 21 Jan 2016 18:05:20 +0000 http://blog.tryadhawk.com/?p=1462 emoji noun     |    emo-ji     |     ē-mō-jē From Merriam-Webster 2015 Update: any of various small images, symbols, or icons used in text fields in electronic communications to express the emotional attitude of the writer, convey information succinctly, communicate a message playfully without using words. You may see them as a…

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    Google Launches Trial Run Ads Beta + More https://blog.tryadhawk.com/google-adwords/trial-run-ads-beta/ Tue, 19 Jan 2016 16:00:23 +0000 http://blog.tryadhawk.com/?p=1445 I’m a “try it before you buy it” kinda guy. My love for those teriyaki chicken samplers at the mall food court knows no bounds, and I visit Costco exclusively for the free samples. So imagine my excitement last month when Google announced two new ad formats that would make any lover of samples swoon:…

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    Digital Marketing Weekly Roundup #2 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/january-15-2016/ Fri, 15 Jan 2016 16:39:33 +0000 http://blog.tryadhawk.com/?p=1398
  • Downloadable Google AdWords Glossary
  • Everything You Need to Get Right When Hiring a Digital Advertising Agency
  • Snapchat Eyes Facebook-Sized Advertising Plan
  • The post Digital Marketing Weekly Roundup #2 appeared first on AdHawk Blog.

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    The Google AdWords Help Phone Number – Talk to Your Strategist Today https://blog.tryadhawk.com/google-adwords/google-adwords-help-phone-number/ Tue, 12 Jan 2016 17:17:59 +0000 http://blog.tryadhawk.com/?p=1288 In a hurry? Call your Account Strategists for help with your account using the Google Analytics and Google AdWords Help Phone Number:  1-866-2GOOGLE | (1-866-246-6453) for United States Residents   Are you drowning in the AdWords ocean? Having trouble understanding your first campaign? Is your conversion tracking broken? Are you having trouble embedding your stupid remarketing code?…

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    Set Up Your Instagram Ad Account in 60 Seconds https://blog.tryadhawk.com/instagram-ads/set-up-your-instagram-ad-account-in-60-seconds/ Fri, 08 Jan 2016 16:16:30 +0000 http://blog.tryadhawk.com/?p=1222 The clock’s ticking so we’ll make it quick and easy: What you need to know about Instagram Ads Instagram Ads live within Facebook’s Ad Manager and Power Editor softwares. If you’re not familiar with Facebook Ads, subscribe to our Facebook Ads course we’re launching HERE You will need a Facebook Page to start. Don’t have a Page for…

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    Digital Marketing Weekly Roundup #1 https://blog.tryadhawk.com/digital-marketing-weekly-roundup/january-8-2016/ Fri, 08 Jan 2016 08:02:32 +0000 http://blog.tryadhawk.com/?p=881
  • Getting Started with Instagram Ads
  • Mobile CTA
  • Mailchimp's Findings from 40 Million Emails sent
  • The post Digital Marketing Weekly Roundup #1 appeared first on AdHawk Blog.

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    How to Set Up Sitelink Extensions in Bing Ads https://blog.tryadhawk.com/bing-ads/how-to-set-up-sitelink-extensions-in-bing-ads/ Tue, 05 Jan 2016 15:23:46 +0000 http://blog.tryadhawk.com/?p=1193 If you’re familiar with Google AdWords, your first experience with Bing Ads may be similar to mine – here we go again. Bing is obviously heavily based on AdWords (if it ain’t broke…) This can be a good and a bad thing for most advertisers. On one hand, things are familiar enough to remove the panic…

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    How To Target Specific Email Addresses in Google AdWords https://blog.tryadhawk.com/google-adwords/target-email-addresses/ Tue, 29 Dec 2015 11:10:51 +0000 http://blog.tryadhawk.com/?p=450 As you can probably tell, we’re huge fans of multi-channel advertising. There are certain attributes to each ad platform that gives them an edge over the competition in different use cases. We’ve always said that Facebook’s audience targeting is more robust and intuitive than AdWords with features like advanced behavioral targeting, similar audience segmentation, and email…

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    How to Turn off Mobile Ads on Google AdWords https://blog.tryadhawk.com/google-adwords/how-to-turn-off-mobile-ads-on-google-adwords/ Tue, 22 Dec 2015 15:12:09 +0000 http://blog.tryadhawk.com/?p=966 We now live in the aftermath of Google’s Mobilegeddon – a progressive initiative from Google Search to rank sites that aren’t optimized for mobile lower on the search results page (aka: penalize your site). As a result, you and your business fall under 3 relationship statuses with Google: Single & Mingling, separately: I know you thought what…

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    How to Use the Ad Preview & Diagnosis Tool in Google AdWords https://blog.tryadhawk.com/google-adwords/how-to-use-the-ad-preview-diagnosis-tool-in-google-adwords/ Tue, 24 Nov 2015 12:11:38 +0000 http://blog.tryadhawk.com/?p=452 We’ve all Googled ourselves. That’s a fact and don’t tell me otherwise. And if you’re like me, you’ve also searched certain keywords, broad and exact, to check the rank of your web page or search ad. This practice is both time-consuming and confined to your current location and device. Google offers an emulator called the…

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    Introducing: The 2015 #GiveFirst HackFest https://blog.tryadhawk.com/feature-posts/2015-givefirst-hackfest/ Wed, 18 Nov 2015 11:02:16 +0000 http://blog.tryadhawk.com/?p=564 Joining Top Tier Tech with Nonprofits This Thanksgiving, the Colorado tech community is giving first and thanking second. We would like to introduce to you, the 2015 GiveFirst HackFest. With the help of event coordinators QuickLeft and Techstars, the team here at AdHawk is bringing together the best dev and design talent in Boulder with local community nonprofits to build real…

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    How to Set Up Gmail Ads in Google AdWords https://blog.tryadhawk.com/google-adwords/how-to-set-up-gmail-ads-in-google-adwords/ Tue, 17 Nov 2015 13:00:23 +0000 http://blog.tryadhawk.com/?p=454 Let’s cut the cheesy hook and get right down to business. Google recently launched a brand new way to advertise in the email inboxes of highly targeted audiences. Regardless of your opinion as to what’s fair ad real estate, if you can’t beat ’em, may as well join ’em and learn how to use Gmail Ads on AdWords for your…

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    How to Apply an AdWords Coupon to Your Account https://blog.tryadhawk.com/google-adwords/tutorial-tuesday-how-to-apply-an-adwords-promo-code-to-your-account/ Tue, 10 Nov 2015 13:19:44 +0000 http://blog.tryadhawk.com/?p=515 When you first open an AdWords account, you should receive a welcome email from Google outlining various tutorial and account set up information. In that email should also be an AdWords Promo Code for something like $75 free ad dollars after an initial $25 deposit. Essentially, this is free money to help you get your…

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    3 Emerging #adtechNY Companies That Blew Us Away https://blog.tryadhawk.com/feature-posts/3-emerging-adtechny-companies-who-blew-us-away/ Fri, 06 Nov 2015 05:08:05 +0000 http://blog.tryadhawk.com/?p=519 It shouldn’t be a surprise to any of our readers that we love adtech. I mean we really love adtech. Most of our days are spent thinking about tips & tricks to make advertising online easy for companies of all shapes and sizes, or arguing about who has the better hack to make running campaigns more…

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    How to Set Up a Structured Snippet Extension in Google AdWords https://blog.tryadhawk.com/google-adwords/tutorial-tuesday-how-to-set-up-a-structured-snippet-extension-in-google-adwords/ Tue, 03 Nov 2015 10:00:19 +0000 http://blog.tryadhawk.com/?p=446 Let’s face it. Ad platforms are getting crowded. As more and more businesses move their services online, it’s becoming harder to distinguish yourself from the competition. Fear not! You can stay 1-step ahead by utilizing the latest and greatest in features, extensions, and targeting capabilities. For Google’s AdWords, this comes in the form of the…

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    Crush Your Holiday Sales Goals with Your Supercustomers https://blog.tryadhawk.com/marketing-tips/crush-holiday-sales-goals-supercustomers/ https://blog.tryadhawk.com/marketing-tips/crush-holiday-sales-goals-supercustomers/#comments Sat, 31 Oct 2015 15:37:01 +0000 https://blog.tryadhawk.com/?p=4693 Who are your Supercustomers? Supercustomers are the 10% of buyers who account for 30%+ of your revenue and half of your profits. They are passionate advocates for your business. They interact with you on social media. They buy your highest margin products and every possible product variation. You may think they’re a bit nuts. Supercustomers are not simply…

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    How to Access Your AdWords Search Terms Report https://blog.tryadhawk.com/google-adwords/tutorial-tuesday-how-to-access-your-adwords-search-terms-report/ Tue, 27 Oct 2015 12:22:35 +0000 http://www.tryadhawk.com/blog/?p=22 Want to know what Google searches actually trigger your search ads rather than hope your keyword targeting was good enough? Reviewing the AdWords Search Terms Report is the easiest way to discover the specific keywords people are typing in that cause your ads to appear. In other words: here are the terms people actually search before seeing your Ad. Hooray…

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    7 Ways to Ignite Creativity in Your Advertising Campaigns: Inspiration from Tim Brown of IDEO https://blog.tryadhawk.com/marketing-tips/ignite-creativity-advertising-campaigns-inspiration-tim-brown-ideo/ https://blog.tryadhawk.com/marketing-tips/ignite-creativity-advertising-campaigns-inspiration-tim-brown-ideo/#respond Fri, 23 Oct 2015 12:17:29 +0000 https://blog.tryadhawk.com/?p=4652 Yes, advertising creativity still matters Creativity has always been a critical component of advertising campaigns. Think about your strongest childhood memories – the jingles, the celebrity endorsements, or commercials gone viral. But today? Data and metrics have taken center stage because even small changes to campaigns can instantly generate higher returns. In fact, the power of…

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    Need Digital Marketing Talent? Hire Liberal Arts Majors https://blog.tryadhawk.com/marketing-tips/need-digital-marketing-talent-hire-liberal-arts-majors/ https://blog.tryadhawk.com/marketing-tips/need-digital-marketing-talent-hire-liberal-arts-majors/#comments Wed, 14 Oct 2015 12:45:24 +0000 https://blog.tryadhawk.com/?p=4605 Why you’re struggling to find qualified marketing candidates Finding qualified digital marketing candidates is hard. Really hard. Talent is scarce and we often don’t know how to define a role. Marketing jobs no longer fit into buckets like brand manager, copywriter, and ad manager. These “Don Draper” days are long, long gone. Our products and customer problems change…

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    How to Exclude an IP Address in Google AdWords https://blog.tryadhawk.com/google-adwords/tutorial-tuesday-how-to-do-ip-address-exclusions/ Tue, 13 Oct 2015 12:00:57 +0000 http://www.tryadhawk.com/blog/?p=307 We’ve heard a TON of stories from service professionals clicking on ads from their competitors, which can be super damaging when the cost per click sits well above $10, $20, or $54. It’s a dog eat dog world out there. As you know, the PPC landscape is a marketplace – auctioning position to the highest bidder. When…

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    Prepare Your E-Commerce Startup for the Chatbot Revolution https://blog.tryadhawk.com/marketing-tips/prepare-e-commerce-startup-chatbot-revolution/ https://blog.tryadhawk.com/marketing-tips/prepare-e-commerce-startup-chatbot-revolution/#respond Wed, 23 Sep 2015 13:50:43 +0000 https://blog.tryadhawk.com/?p=4442 Few technologies are getting as much hype as chatbots. Although bots are not ready for prime time, this technology is inevitable and will revolutionize e-commerce. Useful chatbots will arrive in mid-2017 and become a must-have tool for your business by the end of 2018. Yikes! Should you panic?? Nah. You can prepare by using human-powered chat in…

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    Candid Advice From SEO Pros: Just Pay for Search Ads https://blog.tryadhawk.com/marketing-tips/candid-advice-seo-pros-just-pay-search-ads/ https://blog.tryadhawk.com/marketing-tips/candid-advice-seo-pros-just-pay-search-ads/#comments Sun, 06 Sep 2015 21:53:01 +0000 https://blog.tryadhawk.com/?p=4253 I’m not a fan of “SEO hacks.” Instead of spending a bunch of time trying to trick Google, we’d rather improve our product or actually help our customers with AdWords. Too many marketers get lulled into the mistaken belief that someone has a magical secret or keyword tool to bring them tons of customers for free.…

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    The 5 Best Marketing-Satire Twitter Accounts https://blog.tryadhawk.com/twitter-ads/mismarketing-5-twitter-profiles-help-you-avoid-major-marketing-snafus/ Thu, 03 Sep 2015 16:29:21 +0000 http://www.tryadhawk.com/blog/?p=330 Just like any great piece of writing, let me begin with a Merriam-Webster dictionary definition: clickbait: n “something (such as a headline) designed to make readers want to click on a hyperlink especially when the link leads to content of dubious value or interest” Along with “emoji” ?, “photobomb”, and “NSFW”, clickbait was added to…

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    How to Find Display Campaign Demographic Data https://blog.tryadhawk.com/google-adwords/tutorial-tuesday-how-to-find-display-campaign-demographic-data/ Tue, 01 Sep 2015 14:08:35 +0000 http://www.tryadhawk.com/blog/?p=301 Coming at ya with a quick tutorial on how to better understand your Google AdWords Display campaign audience using the Demographic data. Starting from the “All Campaigns” default view: Click on the Display campaign you would like to know more about *If you are not currently running a display campaign, learn how to set one up with our…

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    That Time I Was Hunted by Prana Yoga Company: A Remarketing Analysis https://blog.tryadhawk.com/facebook-ads/that-time-i-was-hunted-by-prana-yoga-company-a-remarketing-analysis/ https://blog.tryadhawk.com/facebook-ads/that-time-i-was-hunted-by-prana-yoga-company-a-remarketing-analysis/#comments Thu, 20 Aug 2015 13:29:35 +0000 http://www.tryadhawk.com/blog/?p=224 We’ve all been there before. We wander a little too deep into the realms of the internet and suddenly we’re shopping for Dutch clogs. We come to, realize what we’ve done and quickly exit out before it gets worse. You open a new window, head over to your favorite site and BAM! an ad appears…

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    How to Set Up App Extensions on Google AdWords https://blog.tryadhawk.com/google-adwords/tutorial-tuesday-how-to-set-up-app-extensions-on-google-adwords/ Thu, 13 Aug 2015 16:34:17 +0000 http://www.tryadhawk.com/blog/?p=292 It’s time the world knows about your fresh new mobile app. Once you’ve mastered the basic search campaign, you may have notice that there are a number of extensions available to help polish your ad for different scenarios. We’ve covered the most important ones except one: Location extensions Price Extensions  Review Extensions Structured Snippet Extensions …

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    AdWords Location Extension: Setup & Best Practice Guide https://blog.tryadhawk.com/google-adwords/tutorial-tuesday-how-to-set-up-location-extensions/ Tue, 11 Aug 2015 16:10:52 +0000 http://www.tryadhawk.com/blog/?p=278 It’s time to put your business on the map – literally. Now, before you get super dizzy from that one, let’s break down the importance of the AdWords Location Extension feature. If you’re a standard brick and mortar retail shop, a restaurant, or any business looking to push in-store traffic, location extensions are crucial to…

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    How to Use Twitter Ads to Increase Followers https://blog.tryadhawk.com/twitter-ads/tutorial-tuesday-how-to-use-twitter-ads-to-increase-followers/ Tue, 04 Aug 2015 13:14:04 +0000 http://www.tryadhawk.com/blog/?p=174 No matter how much code your developers can crush, your biz devz can schmooze, or design team can write novels with color selection and font type, a successful product cannot exist without establishing marketing, news, and general support channels to position yourself as a reputable source within a community. Though Twitter is now seen as an old dog in the…

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    How to Set Up a Display Network Campaign https://blog.tryadhawk.com/google-adwords/tutorial-tuesday-how-to-set-up-a-display-campaign/ Tue, 28 Jul 2015 08:51:39 +0000 http://www.tryadhawk.com/blog/?p=166 Last week, we took a trip to AdWords 101, showing you how-to set up a basic Search campaign on Google AdWords. If that’s the bread and butter of AdWords, as we said, the display campaign is the Bacon, Lettuce, Tomato of the complete AdWords diet. While Search campaigns are limited to the Google Search results page, Display…

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    How to Set Up a Basic Search Campaign in AdWords https://blog.tryadhawk.com/google-adwords/tutorial-tuesday-how-to-set-up-a-basic-search-campaign/ Mon, 20 Jul 2015 18:00:36 +0000 http://www.tryadhawk.com/blog/?p=158 Basic Search campaigns are the bread and butter of Google’s AdWords advertising platform and an essential skill to master for marketing your business. By using Search Campaigns on AdWords, you catapult your business to the top of a person’s Google Search results when they search for something in your business area, or even your competitors. For example, when you…

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    AdWords Callout Extensions: Setup & Best Practice Guide https://blog.tryadhawk.com/google-adwords/tutorial-tuesday-how-to-enable-adwords-callout-extensions/ Tue, 14 Jul 2015 12:27:31 +0000 http://www.tryadhawk.com/blog/?p=81 Introduce & sell me your product or service in 1 sentence. Not so easy, eh? For search ads, Google gives you 95 characters to convince people to click and then buy. Even for master copywriters, it’s a tough task. Luckily, AdWords has created what are called Callout Extensions – one type of bonus add-ons to…

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    AdWords Sitelink Extensions: Setup & Best Practice Guide https://blog.tryadhawk.com/google-adwords/tutorial-tuesday-how-to-enable-sitelinks/ Tue, 07 Jul 2015 09:25:58 +0000 http://www.tryadhawk.com/blog/?p=79 Competition on Google AdWords is intense. And competition drives up price. In fact, the cost of text ads increased by 40% across 9 major industries from 2012 to 2014. With competition that stiff, you need to be doing everything you can to give you and your business an advantage One of the easiest ways to get…

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    My First Time Drowning In The AdWords Ocean https://blog.tryadhawk.com/google-adwords/my-first-time-drowning-in-the-adwords-ocean/ Thu, 02 Jul 2015 14:54:32 +0000 http://www.tryadhawk.com/blog/?p=100 Chris Crisalli helps manage the digital marketing efforts for FanDuel Inc., one of the leader’s in web-based fantasy sports. Prior to joining FanDuel, he helped the New York startup Intent Media scale their PPC product. Chris loves roller blading along the East River, hates people who walk slowly on the sidewalk, and has never had an…

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    Instagram ADds More Options for SMBs https://blog.tryadhawk.com/instagram-ads/instagram-adds-options/ Mon, 29 Jun 2015 12:00:14 +0000 http://www.tryadhawk.com/blog/?p=38 *UPDATE* January 2016: Instagram’s Advertising platform is in full public launch. You can set up your account in under 60 seconds.  *UPDATE* February 2016: Your Instagram Ads can now be a minute long As one may have noticed during a recent phone browsing session bathroom break, Instagram has been rolling out a revamped platform for…

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    Legends of the AdWords Temple: 2 Hidden Tools to Improve Performance https://blog.tryadhawk.com/google-adwords/hidden-adwords-tools-to-improve-performance/ https://blog.tryadhawk.com/google-adwords/hidden-adwords-tools-to-improve-performance/#comments Thu, 25 Jun 2015 14:30:33 +0000 http://www.tryadhawk.com/blog/?p=39 Logging into Google AdWords for the first time can feel like walking into a cave without a flashlight. You’ll be bumping into walls until your eyes adjust, and even after they do you’ll have a difficult time navigating. It’s easy to get bogged down by the tabs on tabs on tabs, but with a little digging…

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    How to Enable AdWords Mobile Bid Adjustments https://blog.tryadhawk.com/google-adwords/mobile-bid-adjustments/ https://blog.tryadhawk.com/google-adwords/mobile-bid-adjustments/#comments Tue, 23 Jun 2015 22:27:38 +0000 http://www.tryadhawk.com/blog/?p=13 If you’ve been living under a rock for the last few years, it’s probably pretty surprising how quickly mobile has cemented its place as “the next big thing” for online advertisers. In fact, Google recently announced last month that the number of mobile search queries have surpassed desktop search queries for the first time ever.…

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    Video Is Eating The World: 4 Reasons Why You Need to Advertise With Videos in 2015 https://blog.tryadhawk.com/feature-posts/video-is-eating-the-world/ https://blog.tryadhawk.com/feature-posts/video-is-eating-the-world/#comments Fri, 12 Jun 2015 00:20:13 +0000 http://www.tryadhawk.com/blog/?p=9 Online video consumption has seen an insane amount of growth in the last couple of years. A recent report from Syndacast estimates that, by 2017, video will be responsible for 74% of all internet traffic, opening the door for advertisers to take advantage of its rapid growth. Looks like it’s time for you to dust…

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    Welcome to AdHawk! https://blog.tryadhawk.com/feature-posts/welcome-to-adhawk/ Thu, 28 May 2015 18:12:20 +0000 http://www.tryadhawk.com/blog/?p=5 Let’s face it, online advertising is a pain in the ass. It’s a maze of clunky reporting dashboards that require a Ph.D in advertising to understand, and campaigns that take hours to build only to learn later that you forgot to flip the critical switch you didn’t know existed. Simply put, it can be a…

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