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Google AdWords

How to Target & Adjust Bids to Commercial Areas in AdWords

Central Commercial Areas are areas with a high concentration of business real estate such as office buildings, restaurants, shopping malls, and service stations (source: Google AdWords Glossary). This option lets you quickly segment out all of the metropolis areas in a certain geographic area.

In other words, if you want to exclusively target densely populated areas that contain a large amount of business activity, you will want to geotarget central commercial areas in AdWords.

Ideas and Optimization for Commercial Area Location Targeting

Here are a few use-cases to get the creative juices flowing for you and your business:

  • Quickly target all commercial areas in a certain region, state, country, or continent.
  • Exclude all commercial areas with a negative 100% bid adjustment
  • Easily compare commercial areas in different regions of the world
  • Offer custom messaging to folks in dense urban areas
  • Layer commercial areas over existing targeting options to see if people in commercial areas are more likely to purchase

How to Target Commercial Areas in AdWords

  1. From your campaign view, select the campaign that you would like to target towards dense commercial areas
  2. Click the  Settings tab
  3. Beneath Settings, click Locations
  4. Click the  +LOCATIONS  button
  5. Click Advanced Search
  6. Above the Search Bar, click on Location Groups
  7. From the Choose location group type dropdown select Places of interest
  8. Beneath that, choose Central Commercial Areas from the  Select type dropdown.
  9. Then enter the different locations within which you would like to target the commercial areas. For example, to target all Commercial Areas within Colorado, simply type “Colorado” in the search box
    Commercial-Area-Screen-Shot
  10. Click  ADD 
  11. Click  Done  once you’ve added all the locations
  12. Click  Save  

How to Make Bid Adjustments for Commercial Areas

  1. From the Locations view in #3 above you should see a  Bid adj.  column
  2. Click next to the location where you would like to increase or decrease bids
  3. Type the percentage increase or increase into the bid entry box
  4. Click   Save  

 

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About the Author

Marketing and Growth Director at AdHawk. Helping business find confidence and success online, one hefty article at a time.