search terms report
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Google AdWords

How to Access Your AdWords Search Terms Report

Want to know what Google searches actually trigger your search ads rather than hope your keyword targeting was good enough?

Reviewing the AdWords Search Terms Report is the easiest way to discover the specific keywords people are typing in that cause your ads to appear. In other words: here are the terms people actually search before seeing your Ad. Hooray real data! This is an especially important tool for advertisers who are using broad match, broad match modifier, or phrase match type keywords (aka 99% of AdWords advertisers). The Search Terms report will show you if your ads are displaying when irrelevant keywords are used— like buy women’s designer shoes prompting your broad matched ad for ladies basketball shoes — or top performing search terms that you forgot to add as keywords in your campaigns like the sick new Kobe 10’s

To learn how to access your Search Terms Report, watch the video below or follow these instructions.

How to access the Search Terms report

  1. Click into one of your campaigns
  2. Click the Keywords  tab
  3. Click  Search Terms 

How to prevent your ads from showing for specific keywords

  • Select the  Negative Keywords  tab
  • Click the check box next to the term you would like to eliminate
  • Click  +KEYWORDS 

How to add Search Terms results as a Keyword

  • Select the  Keywords  tab
  • Click the check box next to the term you would like to show for
  • Click  +KEYWORDS 

As always, if you have any questions about how to access the Search Terms in Google AdWords, comment below or tweet using the hashtag #askAdHawk

About the Author

Marketing and Growth Director at AdHawk. Helping business find confidence and success online, one hefty article at a time.