Introduce & sell me your product or service in 1 sentence.
Not so easy, eh?
For search ads, Google gives you 95 characters to convince people to click and then buy. Even for master copywriters, it’s a tough task. Luckily, AdWords has created what are called Callout Extensions – one type of bonus add-ons to search ads known as ad extensions.
These are extra bits of information that provide additional detail about your business. For the most part, ad extensions not only strengthen your ad through additional details but also give your ads a quality score bump. Callout extensions are a great example.
Callout extensions are snippets of added text that appear in your ads to highlight, or “callout”, some specific offer or service your company provides.
It’s important to note that these are not links. To offer a number of destinations for users viewing your ads, you will want to set up sitelink extensions. If you run an eCommerce website and offer same day delivery, free shipping, and 24/7 customer support, you should be including each one in your ads as a callout.
How to set up callout extensions:
- Select the Campaign you want to add to (you can also add Callout Extensions at the ad group level)
- Click the tab
- Click the dropdown menu & select
- Click the button
- Click under the white box
- Follow the instructions to add your callouts
- Your extension should appear to the right of the white box (this is how you know it is selected as a Callout Extension).
- Click one final time
Here’s a video tutorial walking you through the above steps!
Looking for more? Check out our complete guide to Adwords Ad Extensions.
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